Corazón Classic Match 2016

solidarityCommitment to

Nº 53 ● II-2016

3contents

Publisher: Real Madrid Foundation.

Director of Communication: Antonio Galeano. Publication: David Mendoza. Editors: Elena Vallejo, Javier Palomino and Madori Okano.Photography: Real Madrid Heritage Centre, Real Madrid Foundation, Ángel Martínez, Helios de la Rubia, Víctor Carretero, Pedro Castillo and Antonio Villalba.

Publishing and distribution:EDICIONES REUNIDAS, S.A.GRUPO ZETA CORPORATE MAGAZINESc/ Orduña, 3 (3ª planta). 28034 Madrid. Tel: 915 863 300.Director of Corporate Publications: Óscar Voltas.Deputy Director: Antonio Guerrero.Coordinator: Julio Fernández.Editor-in-chief: Milagros Baztán. Writers: Elena Llamazares, Pablo Fernández and Isabel Tutor. Head of Design: Noelia Corbatón. Layout: Arantza Antero, Carlos F. García and Javier Sanz. Image Processing: David Monserrat. Translation: David Nelson. Secretary: Antonia López. Head of Development: CarlosSilgado. Production: Jorge Barazón and Iván Sánchez. Printing: LITOFINTER. Legal deposit number: M-11535-2002.

The Real Madrid Foundation accepts no responsibility for the opinions of the contributors.

04|Cover story

12|Luis de Carlos Forum

10|Interview: Seedorf

14|News

18|Carvajal in Leganés 22|Butragueño in Melilla

44|Real Madrid heritage

Basketball 40

Volunteers 50

42

Clinics

And alsoSchools 26

Training 30

Stories from the heart 34

With Marcelo and Microsoft

4 5report

Our commitmentCorazón Classic Match 2016

The 5 June saw an afternoon of sun, football and dedication to others at the Santiago Bernabéu, during the Corazón Classic Match “Our commitment”, played between Real Madrid Legends and the Ajax Legends, which finished with a 3-1 win for the Whites. The funds raised went to Cáritas España, to help homeless people.

report

6 7Corazón Classic Match 2016

The Santiago Bernabéu stadium was once again filled with solidarity for the most recent edition of the Corazón Classic Match, under the title ‘Our commitment’. The Real Madrid fans delighted in the football played out on the pitch by Real Madrid Legends and Ajax Legends, in game that finished with a 3-1 win for the Whites. “All the funds raised will go to Caritas’ programme for the homeless. We’re talking about people without a home, who spend much of their time out on the streets, and whose lives are touched by suffering” said Real Madrid president Florentino Pérez, during the presentation of the Corazón Classic Match 2016.

ThrillS and fine fooTBallThe football on display from Real Madrid and Ajax didn’t let anybody down. Nor did the result, a 3-1 win, with goals from

Figo, McManaman and Butragueño. The Madrid fans got to see, once again, Raúl’s skills, Roberto Carlos’ mighty strikes, Figo’s crosses and Guti’s backheels. It was, though, Ajax who opened the scoring. A move down the left from Overmars saw Roberto Carlos clear, but it hit Seedorf and went in. Despite going behind Real Madrid were the better side. McManaman, Guti and Figo were linking up well just outside the box and putting the Dutch goal under threat. The Portuguese forward was one of the most incisive players on the pitch, and after a couple of close efforts he got his reward to make it 1-1, slotting home a rebound in the box. The Whites continued to press, and just after were in front. Raúl sent the ball wide for Figo to cross and McManaman beat Van der Sar with the header: 2-1 at half-time. The second half saw the usual round

Corazón Classic Match2016

of substitutions for both sides. Among them, Seedorf, who played the first half for Real Madrid and the second with Ajax. Meanwhile, Madrid’s strikers continued to enjoy themselves. Figo, after a great move from Raúl and Roberto Carlos, came mighty close to the third. The minutes went by and somehow there were no goals from either side, despite a host of chances. Ronald de Boer tried for Ajax; Solari replied for Madrid. There were numerous

displays of quality from the legends and the fans responded with a Mexican wave. Ajax were close to levelling it late on, but it was Butragueño who killed things off, making it 3-1. All in all, another successful edition of this charitable festival of football, which also paid homage to Johan Cruyff.

a Solid CoMMiTMenT This latest edition of the Corazón Classic Match once again demonstrates

MATCH STATSreal Madrid legends: Buyo, Salgado, Roberto Carlos, Hierro, Fernando Sanz, Velasco, McManaman, Seedorf, Figo, Guti and Raúl. Substitutes: Contreras, Llorente, Butragueño, Iván Pérez, Dani, Amavisca, Congo and Solari.

ajax legends: Van der Sar, Reiziger, Heitinga, Bogarde, Winter, Finidi, Swart, Richard Witschge, Ronald de Boer, Overmars and Pérez. Substitutes: Seedorf, Reuser, Kreek, Musampa, Rob Witschge, Tahamata, Schoenaker, Wooter and Ogararu.

result: 3-1. Goals: 0-1 (min. 14): Seedorf (own goal). 1-1 (min. 27): Figo. 2-1 (min. 31): McManaman. 3-1 (min. 90): Butragueño.

above, raúl and Butragueño; both teams salute the fans; and Seedorf in action.

With his goal, emilio Butragueño once again showed the quality and technique he has in his boots.

8 Corazón Classic Match 2016

A big party for charity

After the Corazón Classic

Match, the stars explained the

camaraderie and good spirit in

which this latest charity match

took place. From Raúl, who

showed how happy he was to

be back at the Bernabéu (“It’s

a delight to be able to play with

old teammates in this place

before these fans”) to Roberto

Carlos (“I’m delighted to take

part”), Amavisca (“it’s been

a party for everyone”) and

McManaman (“the Bernabéu is

my home”). And all for a good

cause.

The funds raised from this

year’s Corazón Classic Match

will go to a programme for the

homeless run by Cáritas España

the Real Madrid Foundation’s work to help society’s most vulnerable individuals, in this case homeless people cared for by Cáritas España. In previous editions of the Corazón Classic Match Real Madrid Legends have played veterans from iconic sides (AC Milan, Bayern Munich, Manchester United, Juventus, Inter Milan, Liverpool…) raising funds for investigation into sudden cardiac death; the Real Madrid Foundation’s social sports project in Africa; charity snacks for more than 5,000 boys and girls living at risk throughout Spain; social sports activities in children’s shelters; and to help children at risk within the Promoting School Success programme from the Spanish Red Cross.

The boys and girls give real Madrid legends a guard of honour.

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10 11interviewinterview

makes it. Together with the Azteca and the San Siro it’s my favourite stadium. – What Was it like playing With your

old teammates?

– It’s an honour and an incredible pleasure to participate in this game. My old teammates and friends of the great Real Madrid and all the football fans have taken part for a really good cause. I enjoyed every moment, trying to entertain the fans, who make this game so special. – you’ve played as a professional

since you Were very young, and

football has been your life, but What

Would you most highlight about

What you’ve learnt? What advice

Would you give youngsters today?

– I’d like to say to the younger generations that they should study, be good at school and work hard to achieve their goals. They should dream big, and follow those dreams with a

ClarenCeSeedorf

he’s the only player to have won the champions league with three different teams: Ajax (1995), Real Madrid (1998) and AC Milan (2003 and 2007) and among the players with the most appearances in the competition. Which is one of the reasons why he’s UEFA’s global ambassador for Diversity and Change.His midfield play and thunderous shooting, along with his friendly nature, made him a favourite with football lovers. And in the seventh edition of the charity Corazón Classic Match, “Our commitment”, Seedorf played in two of the shirts with which he made football history. –What memories does being in the

santiago bernabéu bring back?

– The Bernabéu is one of my homes. For me it means victories, my explosion on the scene as a professional player, special goals and celebrations. It’s the atmosphere of the Madrid fans that

“Sport and education have a huge impact”

✍ Madori okano

passion; they should listen to their elders, who will help them achieve their goals. Hard work is rewarded, and the more talent you have the greater your responsibility to improve and learn the keys to success, because as we all know, talent on its own isn’t enough for a long career. – the real madrid foundation

promotes the idea of children

playing sport and We use football

and basketball as tools to teach

values such as teamWork, respect,

motivation and equality. What do you

think of this initiative?

– I think it’s fantastic. It’s what I’ve been promoting for a decade: the use of sport to educate youngsters and give them the opportunity to explore their talent,

not just in sport, but also in life. Sport and education have a huge impact and that’s not just my opinion, it’s Nelson Mandela’s idea.

– today the funds from the game

are going to help homeless people

through a programme run by caritas

española. could you send a message

to these individuals Who have lost

hope?

– Hope is the last thing a human being should lose. We all share a responsibility to give them back what they’ve lost. That source of inspiration and energy is vital to live well with dignity. We have to ensure we make ourselves heard and that this game is just the start to recovering that hope for a better future.

"I’d like to say to the younger generations

that they should study, be good at

school, work to achieve their goals and

follow their dreams with passion"

12 13luis de carlos forum

Tribute

Organised by the Real Madrid Foundation, the Luis de Carlos Forum paid a special tribute to the club’s legendary former player in an event that saw him joined by Santamaría, Pachín, Miera and Serena.

luis de carlos forum

The latest instalment of the Luis de Carlos Forum, entitled Gento: la Galerna del Cantábrico (‘Gento: the Gale of the Cantabrian Sea’), honoured a figure who is nothing short of a Real Madrid great: Paco Gento, the only player to have won six European Cups and 12 Spanish league titles. The event was held in the Grand Presidential hall of the Hotel Villa Magna in Madrid, where the star of the show was accompanied by the Real Madrid Foundation’s executive vice-president, Enrique Sánchez, and

opposition running all over the place. He would run 20 metres, then stop dead and the player who was tracking him ended up flying past him without being able to stop him”.

Leadership on and off The fieLdMiera emphasized his admiration for Gento as a person: “He’s one of those people who stands out for his great kindness, and you can’t put a price on that.” Pachín, like Miera also from Gento’s region of Cantabria, moved to underline the player’s qualities as a human being too. “Different class both on the pitch and off it,” he declared – adding that as a fellow Cantabrian, he was hugely proud to have played with him for nine years – and went on to provide an instructive example of the mark of the man: “If you misplaced a pass to him, he’d never have a go at you.”

Finally, Serena had no hesitation in classing Gento as one of the best in the world during his playing days. “He was so good that we all had total faith in him,” he noted. “There’s not much left to say about Gento that hasn’t already been said over all these years. He wasn’t just quick, he also possessed incredible power running down the wing. I’ve always admired him, and as a teammate he was exceptional,” he concluded.

The tribute saw Gento surrounded

by ex-teammates, who highlighted

his greatness as a footballer and his

generosity of spirit on and off the pitch

by fellow former Whites footballers José Emilio Santamaría; Enrique Pérez, known as ‘Pachín’; Vicente Miera; and Fernando Serena. A very special evening was topped off by an exclusive exhibition put on by the Real Madrid C.F. Historical Heritage Centre.

Winning aTTiTudeLooking back over many trophy victories he was a part of, Gento highlighted the team’s spirit and sense of pride as the key factors in achieving them. “We didn’t

like to lose games,” he explained, before revealing: “The most special piece of silverware for me was the club’s sixth European Cup, because no one believed that we could win it.” He also spoke of traits that have transcended the different periods of Real’s history: “We’ve never played for a draw; we’ve always gone out there to win and that’s why we’ve had so much success.”

Naturally, there was also an opportunity for the men who had turned out alongside Gento to offer their thoughts on such a special player. Santamaría stressed Gento’s calibre as a footballer. “He’s right up there with the best I’ve seen,” he said. “He had the

to Paco Gento

14 15

together in a range of areas that have served to enhance the attention the Foundation provides to 40,000 youngsters at more than 300 social sports schools in 72 countries. As a result of their agreement, 6,550 children in vulnerable situations have benefited from the

training and digital literacy activities designed by the two entities in collaboration with social organisations, with the goal of offering improved opportunities to young people in Argentina, Brazil, Colombia, Ecuador, El Salvador, Guatemala, Mexico and Peru.

newsnews

The Real Madrid Foundation and

Microsoft have extended the collaboration agreement they signed in May 2013, which aims to help introduce children and young people to technology and provide access to training on computing and programming as part of the YouthSpark initiative run by the tech giant. The renewal of the partnership was signed in the Santiago Bernabéu boardroom by the president of Real Madrid, Florentino Pérez, and Orlando Ayala, chairman of emerging

markets at Microsoft, who were joined by Pilar López, country general manager at Microsoft Spain, Real Madrid Foundation executive vice-president Enrique Sánchez, and Emilio Butragueño, Real Madrid’s director of institutional relations.

Butragueño commented: “Microsoft brings us something that’s absolutely fundamental: reinforcing the education that young people get through technology. We’ve established a hugely solid alliance that we have now extended for a further three years. Moving forward, this is a global alliance that is going to have a positive effect on all the children at the social sports schools that we have across the world.”

Speaking in the same vein, Ayala declared that the partnership between the two organisations plays its part in giving greater opportunities

to the students of the Real Madrid Foundation’s schools, in the process “reducing the digital divide and providing thousands of kids with the chance to carve out a brighter future.”

López added: “We share the values that the Foundation represents and

The work The real Madrid

FoundaTion and MicrosoFT

do TogeTher has helped

enhance The aTTenTion ThaT The

FoundaTion provides To 40,000

youngsTers aT More Than 300

social sporTs schools

we’re extremely happy to be able to carry out in Spain the same positive work towards social inclusion that the Foundation is doing in other countries courtesy of its collaboration with Microsoft.”

Over the last three years, the Real Madrid Foundation and Microsoft have worked

Real MadRid Foundation and MicRosoFt Renew paRtneRship

From left to right: Orlando Ayala, chairman of emerging markets at Microsoft, Pilar López, country general manager at Microsoft Spain, and Florentino Pérez.

16 17newsnews

MaRcelo suRpRises the students oF the school in aMbatoThanks to the Real Madrid

Foundation’s partnership with Microsoft, Marcelo was able to surprise 19 students, aged between 13 and 16, from the social sports school in Ambato, Ecuador. The Real Madrid player visited the youngsters as they took part in a programming workshop given to them by the technology company during their trip to Madrid.

The collaboration agreement signed by the two organisations back in 2013 saw them commit to a number of social projects that have a positive impact on children and young people in Latin America, in line with the Foundation’s awareness of the need to create

The sTudenTs weren’T expecTing

Marcelo’s visiT – a surprise

Made possible by The real Madrid

FoundaTion’s parTnership

wiTh MicrosoFT

Los alumnos premiados, flanqueados por Emilio Butragueño y Francisco Ruiz.

agReeMents and collaboRations

 Agreement with Parquesur to continue operating the basketball school in Leganés. 13/04/2016. The Foundation and the Parquesur shopping centre have extended their partnership courtesy of a deal signed by Enrique Sánchez, executive vice-president of the Real Madrid Foundation, Enrique Bayón, Parquesur senior manager, and Emilio Butragueño, Real Madrid’s director of institutional relations.

 Renewal of the agreement with Mazarrón Council. 08/04/2016. The Real Madrid Foundation and Mazarrón Council have renewed their collaboration for the operation of a football social sports school in the town in the Region of Murcia. The school, now three seasons in, caters for more than 70 students.  The Foundation and Liberbank renew their collaboration agreement. 04/04/2016. The Real Madrid Foundation’s partnership with Liberbank, which got underway in the 2012/13 season, is to be extended for a further year following the renewal of the collaboration agreement between the two parties. The deal this season will enable initiatives including social sports activities focusing on football at the penitentiary facility in Villabona, Asturias, and the creation of grants for minors at risk of exclusion at the Quinta de Asturias school.

provide new opportunities through technological knowledge and digital literacy at Foundation schools throughout the world.

The classes are also tailored to apply the educational content of the Real Madrid Foundation to the digital world and are based around values that are essential for the children’s all-round development. The students

use customised software and platforms such as Minecraft, which help them to learn the fundamentals of programming in a fun and engaging way.

Once the kids got over the initial excitement, Marcelo’s visit offered them a chance to show the Brazilian the progress that they’ve made and to chat with him and share football stories.

initiatives that can give such individuals a helping hand in an ever more technological

world. To this end, Microsoft introduction programmes on coding have sought to

18 news 19news

caRvajal visits

the school in leganés

Dani Carvajal headed to Leganés to get to know

the students at its Real Madrid Foundation social sports school. It was a truly special occasion as, added to the kids’ excitement at Carvajal’s visit, was the fact that the Real Madrid man hails from the town.

This social sports school, which started up in the

The students at the school in Leganés enjoyed Dani Carvajal’s company and good advice.

2012/13 season, currently caters for around a hundred students and, thanks to the collaboration of Caixabank and the help of Leganés Council’s social services, more than half benefit from full funding while over a quarter receive 50% support.

During his visit, Carvajal had words of thanks for the efforts of all those who make

this programme possible, in doing so ensuring that many children’s education is something that stays closely linked to sporting activity, describing it as a “healthy initiative that will help them to grow up with a stronger future.”

He also touched on his own experiences as he emphasised humility, hard

work and desire as values that are fundamental to achieving your dreams and, in this vein, had words of encouragement for the students: “When I was young, I played football with the dream of one day being a Real Madrid player and, with a bit of luck and plenty of hard work, I can now say that it’s a dream that has come true.”

Also in attendance at the event was the mayor of Leganés, Santiago Llorente, who expressed his delight at the existence of this project and thanked Carvajal for his commitment towards making sure it remained “in better shape than ever”. Llorente declared: “Leganés is represented at Real Madrid, and that’s an example for thousands of children in our town to follow, because it shows that effort and dedication can take a kid from Leganés to the very highest level of the sporting world.” He also highlighted the work the player does to give something back to society, both with Real Madrid and in his daily life, “to help us meet the goal of inculcating the values of sport in our kids and in families going through tough times.”

carvajal

highlighTed

huMiliTy, hard

work and desire

as values ThaT

are crucial To

achieving

any aiM

20 news

doncic tRains with the students at the basketball social spoRts school in leganés

The students at the basketball social sports

school in Leganés, which forms part of the project being carried out in the town by the Real Madrid Foundation,

he took a close-up look at the development of the children, aged between eight and 13, who attend the school to train twice a week.

The basketball social sports school in Leganés began operating in March 2013 with the aim of providing its students with an education in values, using sport as a tool to promote integration and contribute to the personal development of the youngsters.

The leganés social sporTs

school, locaTed aT The la

ForTuna sporTs cenTre, uses

sporT as a Tool For inTegraTion

were delighted by the visit of Luka Doncic, who was accompanied by the mayor of Leganés, Santiago Llorente, the Foundation’s managing director, Julio González Ronco, and Enrique Bayón, senior shopping centre manager of programme partner Parquesur.

The Real Madrid youth product and first-team point guard made his way to the La Fortuna sports centre, where he was a keen observer as

Gran Recogida de Lecheen favor de

La Gran Recogida de Leche es una iniciativa de la Fundación Bancaria "la Caixa", en favor de los Bancos de Alimentos, para hacer llegar el mayor número posible de litros de leche a los más de 350.000 niños que hoy en día no tienen acceso a alimentos básicos en nuestro país.

Colabora con nosotros y tu aportación irá destinada íntegramente a las familias que más lo necesitan de tu entorno más próximo, a través de los Bancos de Alimentos provinciales.

Puedes hacer tu donación enviando un SMS* con la palabra LECHE al 28024 o a través de la web: www.granrecogidadeleche.es

Por cada diez litros de leche recogidos, la Obra Social ”la Caixa” donará un litro adicional, hasta un máximo de 100.000 litros.

Ningún niñosin bigote

¡Ayúdanos, cada euro cuenta!

*Donación íntegra del coste del SMS, 1,20 euros, destinada en su totalidad a proyectos sociales de la Fundación Bancaria ”la Caixa”. Servicio de SMS de tipo solidario operado por Altiria TIC, nº de atención al cliente: 902 00 28 98, altiria.com, apdo. correos 36059 - 28080 Madrid. Información legal: www.obrasociallacaixa.org / info@fundaciolacaixa.org Colaboran: Movistar, Vodafone, Orange y Yoigo.

22 news 23news

butRagueño visits the school in

Melilla

Since the Real Madrid Foundation’s football

social spor ts school in Melilla began its activities, the alliance between the autonomous city, “la Caixa” Foundation and the Foundation has seen the programme go from strength to strength. A complex but hugely rewarding initiative, its success is reflected by a demand that has filled all 93

Students enjoyed this day in the company of personalities who attended it. In the center, Emilio Butragueño.

available spots for kids between five and 17, mostly immigrants from youth centres in Melilla’s districts VI and V – home to some of the poorest and most conflict-ridden areas in the city – who, due to their risk of marginalisation and social disadvantage, have been issued with a cer tificate or supportive repor t by the

autonomous government’s social services. Emilio Butragueño’s visit to Melilla alongside Juan Ignacio Zafra, territorial manager for “la Caixa” Foundation and Caixabank (Melilla), with the pair hosted by Antonio Miranda, the Autonomous City of Melilla’s councillor for education, youth and spor t, proved an opportunity to

enjoy a great day with the students of the school and to reiterate their continued commitment to a project that sees the Foundation make the most of a tool as powerful as football to drive an education in values and to promote spor ting activity aimed at learning and social integration, and to carry out complementary, socio-educational programmes.

24 25noticias con almanews

This inForMaTive

caMpaign FeaTures

The Free-To-

download app

crp11, which

advises you on

whaT To do when

conFronTed by a

cardiac arresT

The threat of sudden cardiac death has

made us ever more aware of how important the speed of our reaction to a cardiopulmonary arrest is towards ensuring the survival of the person affected. It’s a problem

that hasn’t escaped the attention of the Real Madrid Foundation, who are running an initiative that allows students and their coaches to receive basic training on how to react in time if a situation of this type arises on the field of play. The aim is to arm them with the necessary knowledge to resuscitate and stabilise the patient until the emergency services arrive.

This training is offered within the Complementary Plan of Educational Activities carried out during the social sports schools’ football tournament held at Real Madrid City, and comes under the campaign ‘Play Safe’, an

initiative that includes the free-to-download mobile application CPR11. Standing for cardiopulmonary resuscitation, the initials are accompanied by the number 11 as this represents the amount of steps that this life-saving app sets out in its instructions. Designed by specialists from Ripoll and De Prado Sport Clinic FIFA Medical Centre of Excellence and F-Marc (FIFA Medical

and Research Centre), with the support of Fundación Mapfre and the endorsement of SEMES (the Spanish Society of Emergency Medicine), its content is universal, easy to understand and available in Spanish, Portuguese or English.

‘play saFe’ to pRevent sudden caRdiac death

The Real Madrid Foundation’s social

spor ts schools for adapted and inclusive spor t, which offer a quality spor ting education to differently-abled youngsters, will be the chief beneficiaries of the Real Madrid Foundation-Morocco Tourism charity golf tournament and circuit, an event organised by Golfconfidencial.com.

The circuit’s launch was attended by Enrique Sánchez, the executive vice-president of the Real Madrid Foundation, Abderrafia Zouitene, the director of the Moroccan National Tourist Office (the circuit’s main sponsor), Golfconfidencial.

com director Fernando Robles, and the Moroccan ambassador to Spain, Fadel Benyaïch.

Sánchez highlighted the importance of adapting spor t to all groups of society. “Thanks to football and basketball, and by transmitting positive values such as team work and the drive to overcome challenges, we are promoting the personal development, autonomy and self-esteem of our students,” he said.

Zouitene, meanwhile, spoke of his pleasure at joining his par tners in sharing in values aimed at improving the lives of

chaRity golF in aid oF Foundation’s schools

From left to right, Fernando Robles, director of Golfconfidencial.com, Enrique Sánchez, executive vice-president of the Foundation, Abderrafia Zouitene, director of the Moroccan National Tourist Office, and the Moroccan ambassador to Spain, Fadel Benyaïch.

The proceeds FroM This chariTy

golF TournaMenT will go To

social sporTs schools For

adapTed and inclusive sporT

people with difficulties, and Robles encouraged people to take par t in the event, emphasising the importance of its charitable goals.

Finally, Benyaïch expressed his delight at a collaboration that “strengthens the ties between two friendly nations”, framing it within a process of “the consolidation of the pillars of an unmatched bilateral relationship”.

26 27SchoolsSchools

The children of the six social sports schools in the Andalusian locations of La Cartuja, Camas, Jerez, Motril, Jaén and Córdoba savoured a weekend all about togetherness and football in Seville. During the event, the kids had great fun playing and learning values, thanks also to the complementary activities arranged by the Real Madrid Foundation in conjunction with “la Caixa” Foundation and Pantallas Amigas.

The students played three matches with a marked difference, as they featured the unusual characteristic

in Seville

Having a great time

togetherMore than 550 kids from Andalusia aged five to 15 headed to the city’s La Cartuja stadium to enjoy an event all about promoting togetherness.

During the weekend, the students

of the social sports schools in Andalusia

had huge fun playing and learning

values associated with sport

of being contested without a referee. Since the games were being run by the youngsters themselves, this caused them to work on values such as autonomy, motivation and respect.

Aimed at promoting togetherness, the event

took place over a weekend.

28 Schools

ComplemenTAry eduCATionAl ACTiviTieSAs highlighted by Antonio García, director and coach at the Jaén school, it’s extremely rewarding to see how much of a terrific time the children have and how they help each other. Meanwhile, the kids learn good behaviour on the pitch and to enjoy what they like doing best: playing football.

To further achieve the goal of enjoyment and education, the games were supplemented by technical and tactical training and by other complementary activities, such as a planetarium installed by “la Caixa” Foundation and an awareness-raising videogame offered by Pantallas Amigas on managing privacy and security on the internet and on mobile phones.

The matches were not played within a tournament format because the most important thing was creating an atmosphere of fun and learning.

The students played three games

with a difference: there was no referee

The kids also enjoyed complementary activities organised by “la Caixa” Foundation and pantallas Amigas.

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PagFundacion_210x280_Abril2016HR.pdf 1 11/4/16 15:18

30 31trainingtraining

The continual development of the coaches at the social sports schools that the Real Madrid Foundation has in every part of the world is vital to the education and integration of its beneficiaries. And that process of teaching teachers comes down to its trainers.

The Real Madrid Foundation’s training team passed on the practical and theoretical know-how offered by the course They play, we teach in a range of locations across the globe. The first stop for the programme was Cali, Colombia. There, the Foundation’s trainers shared their expertise and methodology with 40 coaches from the social sports schools that are operated in collaboration with the Fundación Revel in the locations of Cali, Bogotá, Villavicencio, Villamarín and El Pasto.

The chief theme of the theoretical sessions was the implementation of values and using football to develop the youngsters’ education and recreational habits. The practical sessions were attended by 80 children from one of the poorest parts of Cali. The city has more than a thousand students spread over 14 schools.

The city of Niterói in Brazil was

Continuous,

trainingglobal

the next destination. The course saw the participation of six coaches, two project directors and two social activities coordinators from the three social sports schools that the Foundation runs in Brazil - located in Sao Paulo, Niterói and Jacarezinho-Rio de Janeiro – in partnership with the NGO Misones Salesianas. These visits guarantee that the coaches receive ongoing guidance and resolve the most common doubts arising in training sessions, so as to perfect their activities and to ensure they follow as closely as possible the Real Madrid Foundation methodology.

David Gil's team gave

the football coaching course at

the school in Evergrande,

China.

The Real Madrid Foundation heads to ChinaFor the second time this

season, training was

provided in China, where

150 coaches work to

ensure that the 2,500

students at the Evergrande

school improve their

football and enjoy playing

the most popular sport

in the Asian country, with

the support of 22 Spanish

trainers who have been

working with them for

four years. David Gil,

who heads up the Real

Madrid Foundation’s

international football

training team, gave the

five-day course, which

took a closer look at the

fundamentals of the game

and the development of

tactical awareness and

technical ability. Since

the inauguration of the

Foundation’s first social

sports school in China

in April, almost 500

youngsters aged between

six and 17 have received

an education in values

through sporting activity.

With the collaboration

of the China National

Committee for the

Wellbeing of the Youth, the

new school operates in the

province of Anhui, one of

the nation’s poorest.

32 training

The social sports schools in Brazil mainly work with children and young people from disadvantaged family backgrounds.

The course was given twice in Ecuador. First, in Quito, it was imparted to the coaches at the two social sports schools in the city, run in collaboration with the Universidad de las Américas and the Universidad SEK, and to the trainers at the school in Ambato, which is supported by the town’s chamber of commerce. The second was held in Guayaquil for the coaches of two schools operated with

the Colegio Internacional SEK and the Fundación Cecilia Ricadeneira, and for the facility in Manta, which is backed by the CAF Núñez learning centre. The participants took a closer look at the tools and strategies for planning the different contents that should make up a training session.

In Panama, the 22 coaches from the social sports schools in Panama City, Tolé and Chitré participated. The course was held at the facilities of the Parque Omar Torrijos, which is the administrative and sporting site for the social sports school in the capital.

The schools cater for youngsters aged between five and 17 who live nearby and who, in addition, reach an average grade of 3 out of 5. As well as doing sport, the students receive psychological care and periodic medical check-ups, and benefit from vaccination drives.

The course They play, we teach also travelled to Mozambique, to the region of Boane, where its trainers worked with 15 coaches from the Casa do Gaiato, Khandelo, Massaca and Hulene social sports schools. The contents of the programme were divided into four theoretical blocks and one practical section, covering methodology and sports instruction, planning and programming, didactics and pedagogy, and health education. The Foundation’s local partner, Crusade for Children, teams up with Casa de Gaiato, which was founded by Father Américo Monteiro de Aguiar to shelter, educate and integrate unaccompanied minors. The beneficiaries of these schools are children in a situation of extreme vulnerability who, as well as doing sport, also receive food supplements.

The team’s final trip took it to Milan, where it gave its third training course on football to 15 coaches on the pitches of the club Borgolombardo. The visit also allowed the Foundation to monitor the progress of the social sports school, which got up and running in 2011 in collaboration with Soccerland Italia. The school is an example of integration and peaceful coexistence between a range of nationalities.

In their theoretical and practical

sessions, the training courses focus

on the implementation of both the Real

Madrid Foundation's values and its

methodology as students play sport

¿Por qué evolucionamos?Todo, para vivir y crecer, necesita abrirse al mundo que le rodea. Este deseo innato del ser humano por progresar explica por qué una nueva identidad. Una transformación que refleja nuestro nuevo modelo de negocio basado en la innovación y en la sostenibilidad, en traer al mundo nuevos valores para nuestros clientes, nuestros inversores y, en definitiva, para todos nosotros. Porque cuando abrimos nuestra energía, el progreso es posible para todos.

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If there is one thing the teenager Steven Bustos knows, it’s the importance of effort and respect. Two attitudes that ensure dreams come true. Steven is from Heredia, Costa Rica, and since he was a young boy (he’s now 15), he wanted to play football. While he tells us his story he’s wearing a shirt his hero, Keylor Navas, gave him during

stories from the heart34

The individuals in these stories talk of the power of sport to educate, overcome, transmit values, learn to respect and to have self-control. They are stories that show what is possible despite economic or social difficulties. Stories like those of Steven, Carmen and Ayoub.

a game against Celta Vigo. Due to his family’s economic situation he couldn’t play football until he was accepted in a social sports school. “The head of the school and my teacher have helped me a lot”, he says. Along with other teammates, he greatly improved his football at the Real Madrid Foundation social sports school. So much so that he’s now played for a number of local sides.

His tale involves a lot of humility and hard work. Just like his hero, Keylor. “My dream was always to be a footballer. I think it’s important to be patient and stay humble, to pay attention to what the teachers say, to be respectful and responsible…” stresses Steven. He’s learnt a lot at the school, and something more: he’s improved his attitude and now feels better about life. Back in December he was told he was going to Madrid. “I was stunned” he says. His biggest dream was to see Keylor and give him a special gift: his boots. “I’d had them for

stories from the heart 35

Age: 15.

Social sports school: Heredia, Costa Rica.

Values: I’ve improved my attitude. Before I was rebellious, but I’ve learnt to value things and respect others.

Steven Bustos

“My dream is to be coach. My hero is Keylor, who I met in Madrid”

Sportrespect

and

stories from the heart36 stories from the heart 37

three years, and they are full of effort, hard work and joy”. When he’s older, Steven wants to be a coach. Although the school is only for children up to 14, he continues to help, as a coach’s assistant. “Every effort is rewarded”.

Respect and self-contRol Ayoub and Carmen are 18 and 17 respectively, and attend the Centro Educativo Juvenil La Cañada. There they play football, because they like the sport and being outdoors. Carmen

started playing when she was 12; Ayoub when he was 10. Both have met people who are teaching them to respect others and themselves. They’ve also learnt self-control,

“I’ve got so many dreams

and I’m sure I’ll fulfil them”.

Age: 17.

Social sports school: Centro Educativo Juvenil

La Cañada. Ciudad Real.

Values: I’m learning to analyse situations

to look for solutions and not let my impulses get

the better of me.

Carmen

meaning they have a great time with their companions; how to help others like them; and how to have fun without hurting anyone else. “I’ve really learnt how to respect others from playing football” says Ayoub. Both now have solid future plans. Ayoub is going to first go to Morocco with his aunt and uncle, then to France. He wants to be a computer technician, because he’s good with mobiles, he says. “My dream is to have my own shop”, he notes. Meanwhile Carmen has learnt to communicate better and analyse

situations in order to find a solution and not let her impulses get the better of her, and not be “so cocky”. When she’s older she wants to be a stallholder and once she’s earned enough, to have her own vineyard in Bogotá. “I’ve got so many dreams and I’m sure I’ll fulfil them because I’m hard-working”, she says. Exactly the reason she’s working to complete her ESO (Obligatory Secondary Education) as well as a gardening course. According to Carmen, “learning from your mistakes makes you happier”.

Playing sport together

with teaching values helps

integrate youngsters

“I’ve learnt to respect others through football”.

Age: 18.

Social sports school: Centro Educativo Juvenil La Cañada. Ciudad Real.

Values: At the school I’ve met people who calm me down. I feel I’ve matured.

Ayoub

stories from the heart3838

Sharedvalues

Dilmi, Mohamed and Ezzedami are from Algeria; Azouz, Khalis and Lahmidi are from Morocco. They are all basketball coaches in their countries of origin and came to Madrid to take part in some training sessions.

stories from the heart 39

The basketball activities run by the Real Madrid Foundation have their own stories from the heart, like those experienced by coaches Dilmi, Mohamed and Ezzedami from Algeria and Azouz, Khalis and Lahmidi from Morocco during a series of training sessions in Madrid.

They began with a “really interesting” theory section, say the coaches, where they learnt about aspects of the sport they hadn’t seen before. But it was the practical part that was of most use in terms of bringing the goals of the Foundation to their schools. They visited a number of schools and saw the

methods and messages employed, and how they are adapted to the age of each group. “We enjoyed the training a lot”, they said.

During the course they learnt how to prepare their training sessions alongside Foundation trainers, who also answered all their questions. Now they know how to design a complete session, from planning the educational objectives to doing the exercises. They also highlighted how transmitting values was mixed with playing sport in order to educate and instil in the children concepts such as equality, self-sufficiency and respect, and how to teach these in the exercises.

One of the main problems children between six and 10 face in Algeria is the social situation they live in and the coaches work to teach them how to channel any aggression they have through sporting values.

Tools for inTegraTionAccording to these six coaches, “the Foundation’s philosophy helps children to integrate”. They learnt the importance of communication with their students and their role in motivating them. No matter what a person’s capabilities, everyone has their part to play in society.

Thanks to the efforts made by everyone, particularly the trainer Jorge Franco, there was no language barrier, and the six friends returned home with a new perspective.

For Dilmi, Mohamed, Ezzedami, Azouz, Khalis and Lahmidi, “it was a unique experience” that taught them that sport “is valuable so that children in the future can be well-rounded people”, they said.

“Sport is valuable so that

children in the future can be

well-rounded people”

There were lots of fun moments, such as when one of the coaches gave his sweatshirt to a student for their birthday.

40 41basketballbasketball

Basketball is an ever more important educational tool for the Real Madrid Foundation. That’s why it’s crucial to have professional coaches with the expertise to resolve conflicts and teach the tactical and technical concepts of the sport.

framework of the methodology For a REAL education.

The training provided a backdrop for the coaches to pool the experience and expertise accrued from their efforts within the diverse Foundation projects and to share in the methodological advances imparted to them by the organisation’s Values Group. The practical section of the course was held on the courts of the Josep Tarradellas primary school

Educational toolThe training days saw the participation of Ramón Rico, an expert in organisational psychology from the Department of Social Psychology and Methodology at the Universidad Autónoma de Madrid, and Richi Serrés, a basketball coach and former member of staff at the ACB, the organisation that runs Spain’s major professional league. On hand to close out the training was Rafael Rullán, head of the Foundation’s basketball activities. He highlighted the importance that the sport is taking on as an educational tool: “To be successful, the training that the coaches receive is fundamental, because they are our hands, eyes and ears on each of the courts where we work with a range of social groups.” The event also saw the presentation of the minutes book of the inaugural Coaching Course in Values and Basketball.

41

The training days organised by the

basketball section of the Real Madrid

Foundation focused on conflict

resolution within teams

Learningto resolve conflicts and

to teach

More than 50 professional coaches came together at the Santiago Bernabéu, where they attended the latest instalment of the training days organised by the Real Madrid Foundation’s basketball section. The central theme of this sixth edition of the course was the resolution of conflicts within teams. This will see more than 2,000 beneficiaries get the benefit of the learning and specialisation gained by these coaches, who are part of the 70 projects currently being run in the Foundation’s different programme areas: social sports schools, summer camps, initiatives at penitentiary facilities, etc. All of this work is carried out within the

42 43clínics clínics

Being part of the Real Madrid Foundation clinics is so much more than just sport. All the dreams and efforts of the participants translate directly into future opportunities, through social projects, for other groups of children who find themselves in less favourable situations. Their participation directly supports our social projects around the world: encouraging education and promoting equality, playing sport and an education in sporting values.

The inTeRnaTional advanTageThe training sessions are run by Real Madrid Foundation coaches, using the

Real Way methodology, and are vital in achieving the clinics’ objectives. In line

with this idea, over the past months we’ve taken our passion for football for the first time to Kazakhstan, Bosnia-Herzegovina and Croatia, countries that will have more clinic experiences in the coming months. And we’ve been back to Hong Kong thanks to the Dreams Foundation (with our double programme of football and basketball); Switzerland, at the Institute Le Rosey; Australia, with the University of Victoria and Soccer Central; and the Philippines, thanks to the support of Megaworld. More information: http://campusyclinicsfundacionrealmadrid.com

Whether it’s at Real Madrid City or abroad, the Real Madrid Foundation clinics open the doors to a unique training programme for boys and girls, at the same time as helping to run social projects the world over.

43

effort,future

Your

their Sporting goals

  Advanced individual technical and tactical

training

  Develop teams’ tactical coaching

 Resolve problems directly on pitch

 Individual evaluation

Children at the clinic run at the institute le Rosey

(Switzerland).

44 45Real Madrid heritage

Gentogifts his sporting memorabilia to Real MadridLa Galerna del Cantábrico (The Gale of the Cantabrian Sea), Paco Gento, has given over 1,500 items related to his playing career at Real Madrid. “This stadium started to believe that no conquest was impossible thanks to men such as Gento”, said Florentino Pérez during the presentation at the Santiago Bernabéu.

The story of Paco Gento at Real Madrid is far more than an accumulation of titles: six European Cups, 12 Ligas, two Copas… There’s more to it even than the memory of 18 years of incredible sprints down the wing before putting over a cross just before running out of pitch - it’s the story of a man who left his mark thanks to the humanity he showed on the field and continues to demonstrate off it.

An AuThenTic MAdRid sToRyGento, the Galerna del Cantábrico, is one of the most important assets the club has. Now, his generosity sees him share with every madridista another treasure, one made up of precious objects, which he’s built up over the course of his sporting life, and which he’s given to Real Madrid so the fans can enjoy them. There

are more than 1,500 items, some of which will be on display in the Real Madrid Museum. “I’m proud to give my sporting memorabilia to the club which gave me everything. My wish is that young and old alike enjoy it”, said Gento during the official hand-over.

The event was presided over by Florentino Pérez in the Presidential Box at the Santiago Bernabéu, accompanied by members of the board and Gento’s former teammates such as Santamaría, Pachín, Amancio and Vicente Miera; as well as veterans

Paco Gento: “I didn’t know I had so many

things that people would find interesting…

there are more than 1,600 items. I hope both

young and old enjoy them”

Real Madrid heritage

including Fernando Hierro and the player Álvaro Arbeloa.

A PRodiGious AMounT of TiTlesA commemorative video was shown before Florentino Pérez took to the floor to celebrate the existence of figures like Gento in the history of Real Madrid: “This stadium learnt to believe that no conquest was impossible thanks to men such as Paco Gento”, said the president. “He arrived as a young lad and with his quality, hard work and humility, he became one of the best footballers in the history of football. We’re talking about the only player with six European Cups and who has won the most Ligas. His trophy collection is prodigious. Madrid loves him because he symbolises part of the greatness of this club”. Florentino Pérez took the opportunity to thank the former

Florentino Pérez: "He arrived as a young lad

and with his quality, hard work and humility,

he became one of the best footballers in the

history of football”

Paco Gento and his wife, at the presentation of the hand-over of his sporting memorabilia, alongside Amancio, Arbeloa, florentino Pérez and santamaría.

46 47Real Madrid heritageReal Madrid heritage

Part of the Bernabéu Tour

On the day of the hand-over of Gento’s sporting memorabilia, the Foundation

exhibited part of the collection: 134 articles, which then decorated the lobby

of the Presidential Box of the Santiago Bernabéu stadium during the games

remaining in the season: Real Madrid-Villarreal, Real Madrid-Manchester

City and Real Madrid–Valencia. The Gento collection was also on display at

the Luis de Carlos Forum: Gento, La Galerna del Cantábrico’, held at the

Hotel Villa Magna in Madrid on 9 May. The Club and the Foundation are

working so that the Gento collection has a privileged place in the Bernabéu

Tour, alongside the collections of Santiago Bernabéu and Alfredo Di Stéfano.

player’s gesture to Real Madrid: “Paco Gento wants, as of today, to link and unite his memories to the collective legend of Real Madrid. Thank you, dear Paco, for your generosity, for letting us, all the madridistas who love you, share part of your life. You are a symbol of the values of Real Madrid. This latest gesture, of sharing your story, is another example of your commitment and dedication to Real Madrid”.The protagonist of the event also wanted to give thanks, for the happy

moments he enjoyed as a player and the fact he has the chance to still delight in the team. He was also grateful to the teammates who helped him during his 18 seasons at the club, and all the Madrid fans for their continued demonstrations of affection. To conclude he expressed a desire shared by every madridista: “I hope that the team of today enjoys good fortune from here to the end of the season and continues to increase the club’s list of honours”.

Among the nearly 1,700 items gifted by Gento, the trophies, shirts, medals and badges stand out.

A unique collection

The sporting memorabilia given by Gento is in the hands of the Foundation and made up of nearly 1,700 items. Before its presentation it was catalogued and digitised. The summary of the collection is as follows:

Item Number

Shirts 5

Documents 55

Match tickets 24

Photographs 1.282

Badges and medals 94

Passports 11

Plaques 40

Awards 18

Publications 8

Gifts 88

Watch 1

Trophies 43

Total 1.669

The most important items include:

• FIFA World XI shirt. 1963.

• Real Madrid white shirt.

• Blue Spain shirt.

• Red Spain shirt.

• European Cup winners’ medal.

• Intercontinental Cup winners’ medal. 1960.

• FIFA World XI trophy 1963.

• French Football Federation medal. Copa Latina.

1955.

• Real Madrid gold and diamond pin. First recipient.

• Intercontinental Cup miniature trophy. 1960.

• European Cup miniature trophies. 1956, 1957, 1958,

1959, 1960, 1966.

• European Cup runners-up medal. 1962, 1964.

• Real Madrid – Stade de Reims vase. 3 June 1959.

• Cup Winners’ Cup medal. 1971.

• UEFA figurine gift. 1972.

• Gold and diamond pins from other clubs given as a

tribute.

• The ‘Medalla Cruz de Isabel la Católica’ medal.

• Gold and diamond pins from Cantabrian clubs.

• Liga miniature trophies. 11 items.

48 49

Pedro de Felipe left us on 12 April this year, at 71. Florentino Pérez in an official statement explained the enormous sadness of every madridista for the loss of an “emblematic and unforgettable” player.According to the Real Madrid president, “everyone who had the luck to meet him will always have him in our hearts, due to his passion for Real Madrid and for his immense human qualities”. “He was a defender who represented the character of our badge and our shirt. He never gave up in his exemplary life, right to the end”.

ProFessionAl cAreer Born in Madrid on 18 July 1944, he came up through the ranks in Real

real Madrid heritagereal Madrid heritage

a player who came up through the ranks to make history

De FelipeMadrid and didn’t take long to carve out a place in the first team, going on to become one of the defensive fixtures of the memorable Real Madrid yeyé side. He was a brave, solid central defender who had the responsibility of taking over from the legendary Santamaría at the heart of the Madrid defence. At just 21 he became a starter in the Madrid team that won the sixth European Cup. He won it in that historic final in Brussels, where alongside Araquistáin, Pachín, Sanchís, Zoco, Velázquez, Amancio, Gento, Pirri and others, they put Real Madrid once again at the pinnacle of European football, with a win over Partizan. That was, maybe, his most special trophy, but not the only one in a successful career that saw him also win five Ligas and a Spanish Cup between 1964 and 1972, during which time he played 170 games for the Whites, before moving to Espanyol, where he finished his career.

PosthuMous tributeDe Felipe was buried in Horche, Guadalajara, where the Real Madrid president Florentino Pérez and director of institutional relations Emilio Butragueño, accompanied his family in their final goodbye. Before Real Madrid’s Champions League quarter-final match against Wolfsburg a minute of silence was observed and the players wore a black armband in homage to this academy player who on his merits made his mark on a legendary generation in Madrid’s history.

On 12 April, Pedro de Felipe left us. A stand-out defender in the Real Madrid ye-yé side, De Felipe assumed enormous responsibility in the defence of the legendary Madrid team who won the sixth European Cup.

His trophies include five

Ligas, a Spanish Cup and

a European Cup

Passes away in Madrid at 79Manuel Quevedo Vernetta, known as Pantaleón, passed away in Madrid on 19 May, at 79 years of age. Pantaleón played with Real Madrid in the 1959-60 season, winning the fifth European Cup. The defender from the Canary Islands arrived at Real Madrid from Las Palmas, and played nine games for the club.

Pantaleón

Miguel de la Quadra-salcedoMiguel de la Quadra-Salcedo y Gayarre passed away on 20 May, in Madrid, at 84. Multi-talented, he was an athlete, adventurer and war reporter and in the 50s was a member of Real Madrid’s athletics section. With Madrid he won nine Spanish championships in various throwing disciplines: six discus, two shot put and one hammer. Rest in peace.

Bye

Volunteers50

Become a volunteerThe Real Madrid Foundation´s volunteers participate in a wide range of projects carried out by the organisation: from providing assistance to people with disabilities at football and basketball matches or offering support to immigrant children at social sports schools, to taking part in the Foundation’s social welfare activities – such as a recent initiative at the penitentiary facilities located at Estremera and Soto del Real. Thanks to the collaboration of Interbus, a team of our volunteers travelled to each of the institutions to play a friendly, the latter in conjunction with the Fundación

Ramón Grosso, a co-financing partner of the school in Chad. These sporting encounters serve to aid the inmates' reinsertion into society, fostering a feeling of desire and motivation to better themselves as individuals.So if you’d like to join our volunteer corps and do your bit for a good cause, what are you waiting for? Go ahead and get in touch with the Real Madrid Volunteer Office. There is nothing more rewarding than helping others. At the Real Madrid Foundation, we believe that by all working together we can build a better world. Help us to achieve that!

If you’re interested, email us at voluntariosfundacionrealmadrid@corp.realmadrid.com

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