copyright 2012. the npd group, inc. all rights reserved. this presentation is proprietary and...
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Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
Toys Fall market perspectives
Key Stats & Thoughts
WORLDWIDE & BELGIUMOCTOBER 2013
2
Global Toy Market Estimated Around $85bn in 2012
The NPD Group, Inc. | Proprietary and Confidential
25%
17%
U.S.ChinaJapanEurope 5Others
Global Toy Market Size In $% By CountryEstimates Full Year 2012
Source: NPD Group | Global Toy Report 2010
G11: +1% FY 2012 v 11
47% of global sales
2%
11%
3%
4%
-2%
-3%
-1%
4%
2%
-2%
1%
Portugal
Austria
Poland
Belgium
Spain
Italy
Australia
Germany
France
UK
USA*
Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry
YTD JULY 2013 : Toys market is resisting to economic crisis in developed countries
Dollar Volume % Chg
Source: The NPD Group; POS Tracking Service; POS extrapolated to represent 100% coverage. Exchange rate €1 = $ 1.25 – YTD July 2013 v 12
G11 +1% Europe 5 +1%
4
Year 2012 : Declining Countries Cut Down ‘No Occasion’
$ Sales by Occasion Trend By CountryFY 2012 v 11
The NPD Group, Inc. | Proprietary and Confidential Source: NPD Group | Consumer Panel Service
-5%
1%
0%
2%
-1%
-5%-6%
1%
-6%
5%
-6%
-27%
Occasion No Occasion
US GermanyFrance SpainItalyUK
Note: 70% of the market is driven by Occasions. US & Europe 5
-40
-30
-20
-10
0
10
20
30
40
W40 W41 W42 W43 W44 W45 W46 W47 W48 W49 W50 W51+W52
UK FR GE IT SP
5
Weekly € growth / decline v 2011 by Country
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2012: Late Christmas EuropeAll Countries See Last-minute Pick Up Except Spain
Source: NPD Group | Retail Tracking Data
NovemberOctober December
Incl. Epiphany
Online Sales: Value + Convenience
9%
16%
18%
9%
23%
11%
0%
5%
10%
15%
20%
25%
U.S. EUROPE 3
$%
of
To
tal T
oy
Sa
les
2010 2011 2012
YR/YR 12/11
$% Of Sales Made Online - US & Europe 3 FY 2012 V 11
The NPD Group, Inc. | Proprietary and Confidential 6
Online FY’12
Source: NPD Group | Consumer Panel Service
59
40 41
74
38
64
US UK France GERMANY ITALY SPAIN
% of Requested Sales
7The NPD Group, Inc. | Proprietary and Confidential Source: NPD Group | Consumer Panel Service
Being Requested Is Half The Battle 55% Of Toy Sales Were Requested In 2012
% Of Requested Sales in $ By CountryFY 2012
Requests were up 1% in 2012
AUTOMOTIVE
BEAUTY
COMMERCIAL TECHNOLOGY
CONSUMER TECHNOLOGY
ENTERTAINMENT
FASHION
FOOD & BEVERAGE
FOODSERVICE
HOME
OFFICE SUPPLIES
SOFTWARE
SPORTS
TOYS
WIRELESS
8
Toys & Games MarketYTD AUG 2013
January - August
9
Belgium Toys and Games MarketJanuary-August
Belgium Toys Prefall market is resisting (YTD at +2%)
Source: Panel EPoS
16,5 13,619,6
26,016,6
24,617,9 15,0
149,7
16,9 14,221,5 23,8
17,523,8
18,7 16,3
152,6
16,9 14,3
30,9
17,5 16,624,0 20,2 15,7
156,1
January February March April MAY June July August YTD Aug
2011
2012
2013
Value flat 1 44 -27 -5 1 8 -3 2
Easter 2013= 48,3M€ (+7%)Easter 2012= 45,3M€ (flat)
Estimated coverage : 70%
10
CATEGORIES EVOLUTIONYTD 13 vs 12
1/2
YTD AUG 11 YTD AUG 12 YTD AUG 13 13 vs 12 (%)Total SUPERCATEGORY 100 100 100 2ACTION FIGS, ACC & ACT ROLE PLAY 7 6 4 -25ARTS & CRAFTS 5 5 5 2BUILDING SETS 12 12 12 2DOLLS 10 10 10 6 FASHION THEMED DOLLS/FIGS & ACC4 5 6 25GAMES/PUZZLES 10 10 10 1INFANT/PRESCHOOL TOYS 19 19 20 5 INFANT TOYS 5 5 5 5 PRESCHOOL TOYS 13 14 14 5YOUTH ELECTRONICS 1 2 2 48 ROBOTIC/INTERACTIVE PLAYMATES 0 0 1 549OUTDOOR & SPORTS TOYS 21 21 22 4
Battling Toys counter effect
11
CATEGORIES EVOLUTIONYTD 13 vs 12
2/2
YTD AUG 11 YTD AUG 12 YTD AUG 13 13 vs 12 (%)Total SUPERCATEGORY 100 100 100 2PLUSH 3 3 3 -6VEHICLES 9 9 9 2 POWERED VEHICLES 3 3 3 6ALL_OTHER TOYS 4 4 4 2 OTHER/MISCELLANEOUS TOYS 3 3 3 1
Functional Plush
IndustriesAutomotiveBeautyEntertainmentFashionFood / FoodserviceHomeOffice SuppliesSportsTechnologyToysVideo GamesWireless
CountriesAustraliaAustriaBelgiumBrazilCanadaChinaFranceGermanyItalyJapanMexicoNetherlandsNew ZealandPolandPortugalRussiaSpainSwedenUnited KingdomUnited States
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12The NPD Group, Inc. | Proprietary and Confidential