© copyright 2012 emc corporation. all rights …© copyright 2012 emc corporation. all rights...


USING GREENPLUM’S UNIFIED ANALYTICS PLATFORM TO DELIVER BI-AS-A-SERVICE


The Journey To Big Data

All Data Faster Answers Elastic & Scalable 1 2

Data Science Collaboration Self-Service

Agile Analytics People & Productivity Focus

3 Real Time Decisions New Applications Data Monetization

Analytic Productivity Platform

Agile Process & Tools

Predictive Enterprise Application Focus

Big Data Enabled Apps

Big Data Infrastructure Technology Focus

Analytics Engines

Cloud Infrastructure

Analytic Engines


BI Strategy & Objectives (circa 2008)

•Master Data For Customer, Product, Person,

•Conformed Dimensions

Define common data model and ―single version of truth‖

for key enterprise data

•All Marts Feed From The Core

•Eliminate Functional Warehouses

•Apply Business Rules In One Place

Establish Central Data Hub For BI And Analysis

•BI Grid On VMAX

•Consolidation Of Regional Instances

•Rationalize And Standardize BI Tools

Modernize And Consolidate BI Platforms

•BI Program Management Office

•Pooled BI Resource Model

•Global Delivery Model

•BI Architects

Define Governance And Organization Model

$4.5 M in IT Savings Over 13K users $17M in Business Value




Data Science Collaboration Self-Service


3 Real Time Decisions New Applications Data Monetization






Analytics Engines


Analytic Engines

Consolidation of islands of Information

Master Data

Common BI Tools

BI Governance

2010

2011

2012

2013

2014


Constantly Evolving Landscape…

EMC Outgrowing Capabilities Of Standard Reporting Solutions

– Unstructured Data, Data Mining And Predictive Modeling Functionality

– Mobile Workforce Demanding Constant Access

Business Demand For Information Skyrocketing

– Shortage Of Skilled Resources

– Data Architects At A Premium

– Request Backlog Driving Shadow IT

―Big Data‖ Technologies

– Greenplum, SAS, SAP (BOBJ, HANA)


BI Strategy & Objectives (Circa 2012) •Accelerate Time To Value

•Enables Rapid Adjustment To Changing Business

•Rapid Prototyping To Prove Value

•Improve User Experience

BI As A Service (BIaaS) And Self Service Reporting

•GP UAP — Hadoop / Text Analytics / Collaboration

•Build Data Scientist Skills

•Predictive Analytics

•Mobile BI

Evolve Our ―Big Data‖ Analytics Capabilities

•Informatica Data Quality Tools

•Master Data Management For Customer, Product, Vendor

•Enterprise Business Glossary

•Enterprise Data Governance Program

Focus On Data Quality / Data Governance

•Data Integration Policy For Acquisitions

•New Subject Areas; Manufacturing, Engineering, Etc.

•Data Integration Templates

Continue To Expand Information Coverage


BIaaS — Balancing Business Needs With IT

IT Business

Easy To Use, Easy Access

To Data

Results Easy To Consume

Self-directed Decision

Making

Faster To Deploy With

Lower Cost

DAta Governance And

Security

Control Creation And

Distribution

Of BI Assets

Monitor And Manage IT

Assets


BI-As-A-Service (BIaaS) – Defined

Resources Available To Assist With Any Aspect Of Development Process.

IT Supported BI Tools Available For Development Or Bring Your Own.

Highly Scalable Data Analytics Platform Pre-populated With EMC Enterprise Data.

Tools For Loading Enterprise And BU Data For Analysis

BI Tools Business Objects

Microsoft SAS

Data

Integration

Consulting Training

Setup & Config Solution Design

Data Visualization

Data Integration

Solution Development

Greenplum

Data Analytics

Sandbox

BYOT

Data Services GP External

Tables Informatica …


BI-As-A-Service ―Use Cases‖

•Requirements not well defined

•Hypothesis testing

•Conference Room Pilots

•Test a solution prior to BU or Enterprise deployment

Proof of Concepts/ Pilots

•M&A analysis

•New product launch profitability modeling

•Evaluate success of a marketing campaign One Time Analysis

•Solution limited to single BU or Department

•Uses data that is specific to a business or department

•Business needs interim solution until enterprise adapts

- Post M&A integration, Product line changes, Org changes

Unique BU Requirements


Business And IT Value Proposition

IT Benefits

•Same Flexibility As Cloud / Saas Offering At Competitive Price Point

•Pre-populated With Critical Enterprise Data

•Empowers The Business Analysts

•Accelerates Time-to-market

•Supported By IT Organization That Understands Your Business And Your Data

•No Longer Burdened With The Platform Support And License Management

•Easy Migration From Business To IT Supported As Required

•$50k - $150K Annual Savings When Compared To Traditional Approach

Business Benefits

•Better Understanding Of Business Requirements

•Ability To Enforce Data Security Standards

•More Efficient Use Of EMC Assets

•Better Ability To Ensure Adherence To Corporate Standards

•Optimization Of Scarce Resources

IT Benefits


Our BI-As-A-Service Architecture

Reports

Dashboards

Mobile

Data Visualization

15TB Data : 50GB / Day : 40K Queries : > 1800 tables

Global Data Warehouse

BIaaS

Workspace

BU App

Workspace

BU App

Data Integration Component Data Hosting Component Reporting & Analytics Component


Feature Rich And Cost Competitive

BI ―SaaS‖ Provider Comparison

BIaaS

BIaaS

BIaaS

BIaaS

Features

Cost

Services

Support


An Organizational Evolution Is Underway

Imperative Business And Financial Management

IT Service Management

New Engagement Model Services and Consulting

BI Platform- As-A-Service

Solution Design-

As-A-Service

Data Integration- As-A-Service

Analytics- As-A-Service

Traditional Roles Are Still Essential

Data Architecture

Report / Dashboard

DBA ETL

New Roles Emerging Data Science

Data Visualization

Data Quality




Data Science Collaboration Self-Service 3

Real Time Decisions New Applications Data Monetization




Analytics Engines


Analytic Engines

2010

2011

2012

2013

2014





Master Data

Common BI Tools

BI Governance

BI-As-A-Service

Data Scientist Services

Collaborative Analytic Tools

Unified Analytical Platform


Continuing The Journey

Embed Advanced Analytics Into The Business – Full Lifecycle Product Quality

– Data Center Analytics (Sensors)

– Real Time Security Analytics

Real Time Data Updates

Hadoop And Text Mining Capabilities

Education




Data Science Collaboration Self-Service 3

Real Time Decisions New Applications Data Monetization




Analytics Engines


Analytic Engines

2010

2011

2012

2013

2014





Master Data

Common BI Tools

BI Governance

BI-As-A-Service

Data Scientist Services

Collaborative Analytic Tools

Unified Analytical Platform

Advanced Predictive Analytics With Business Units

Deep Data Center Analytics

Advanced Security Analytics


Lessons Learned

Have An Organization/Skills Plan

Invest In An Analytics Skills And Roles

Be Prepared For The Culture Change

IT Becomes A Key Enabler For BIaaS

Brings More Business Not Less


www.emc.com/emcitproven

http://www.emc.com/EMCITProven


THANK YOU

© copyright 2012 emc corporation. all rights …© copyright 2012 emc corporation. all rights...

Documents