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1 © Copyright 2012 EMC Corporation. All rights reserved.

2 © Copyright 2012 EMC Corporation. All rights reserved.

TRANSFORMING MICROSOFT APPLICATIONS TO THE CLOUD

3 © Copyright 2012 EMC Corporation. All rights reserved.

22x Partner Of Year

19+ Gold And Silver Microsoft Competencies

2,700+ Consultants Worldwide

Cooperative Support Agreement

Joint Use Of Technology

CEO Sponsored GTM Agreement

Equipment In Numerous Redmond Labs

4 © Copyright 2012 EMC Corporation. All rights reserved.

Challenges

Microsoft Application Challenges Today

Performance vs. Efficiency

Increasing Workloads

Application Availability

Management Complexity

CLOUD COMPUTING

IS THE ANSWER

6 © Copyright 2012 EMC Corporation. All rights reserved.

Private Cloud Is The First Step

“35% implemented a private cloud in 2010 30% starting to implement in 2011”

GARTNER DATA CENTER CONFERENCE 2010

Enterprise IT Private Cloud

Infrastructure Transformation

1 2 3

7 © Copyright 2012 EMC Corporation. All rights reserved.

The Journey To The Private Cloud

IT Production Infrastructure Focus

Business Production Applications Focus

IT-As-A-Service Business Focus

Low Governance

High Governance

Platinum Gold

% Virtualized

8 © Copyright 2012 EMC Corporation. All rights reserved.

Strong Momentum

Virtualizing Business Critical Applications

38%

53%

43%

25% 25% 18%

42%

67%

47%

34% 28% 28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Microsoft Exchange

Microsoft SharePoint

Microsoft SQL

Oracle Middleware

Oracle DB SAP

2010 2011

% Of Workload Instances Running on VMware

9 © Copyright 2012 EMC Corporation. All rights reserved.

Support For Multiple Hypervisors Today

10 © Copyright 2012 EMC Corporation. All rights reserved.

Virtual Infrastructure Effect For Microsoft

INTEGRATED MANAGEMENT

SIMPLIFIED AVAILABILITY ACROSS APPLICATIONS

3X MORE PERFORMANCE AND EFFICIENCY

11 © Copyright 2012 EMC Corporation. All rights reserved.

Journey To The Private Cloud: Phase 1

IT Production Infrastructure Focus

Business Production Applications Focus

IT-As-A-Service Business Focus

Platinum Gold

% Virtualized

Simplicity Efficiency Protection

Low Governance

High Governance

12 © Copyright 2012 EMC Corporation. All rights reserved.

Physical-To-Virtual Infrastructure Effects

Standalone

DB App

Dev Test

DB

App

Test

Dev

Consolidation

NFS

/ I

SC

SI

FC

SA

N

NFS

/ I

SC

SI

FC

SA

N

Exchange SQL Server SharePoint

Virtual Server Virtual Server Virtual Server

Virtual Infrastructure

• 80% More Server Utilization Enables Consolidation

• Deploy More Software Licenses Per CPU Core Improves ROI

• Increase Microsoft Mobility Without Downtime

Online

Backup

How Does This Impact Storage???

13 © Copyright 2012 EMC Corporation. All rights reserved.

The Impact Of Consolidation And EMC Infrastructure

Microsoft adCenter

“EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership”

Brian Garrett Vice President

ESG Lab, Enterprise Strategy Group

2x

91% Reduction In Storage Rack Space

92% Savings In Energy Requirements

69% Reduction In Overall TCO Over 5 Year Period

Increase In Storage Utilization

14 © Copyright 2012 EMC Corporation. All rights reserved.

The Performance Gap Challenge CPU Improves 100 Times Every Decade; HDD Remains Flat

100X

Improved

10,000X

Improved

2000 2010 2020

MOORE’S LAW:

100x PER

DECADE

CPU Continues To Improve While Disk Drive Performance Remains Flat As A Result, Applications Will Increasingly Suffer Unless We Rapidly Move To Flash

FLASH

15 © Copyright 2012 EMC Corporation. All rights reserved.

Fully Automated Storage Provisioning (FAST VP)

More Performance And Efficiency

80% Faster Provisioning And More Granular Use Of Storage Resources

SQL Server

– 3X The Number Of Users

– 3X The Number Of Transactions

SharePoint

– Crawl Operations Improved By 90%

– 27% Faster Search Response Times

Exchange

– Scale With 5x Less Storage

Exchange SQL Server SharePoint

Virtual Server Virtual Server Virtual Server

FC

SATA

Flash

FAST Cache

FA

ST V

P

16 © Copyright 2012 EMC Corporation. All rights reserved.

FAST VP In Mixed Application Workloads

Exchange

• ~60% CPU Usage On MBX Servers

• Healthy Disk Latency

SQL Server

• ~9,000 IOPS And ~80% CPU On 2 SQL Servers

• Healthy Disk Latency

SharePoint

• 58 Passed Tests/Sec

• 35,308 Heavy Users At 10% Concurrency

• Healthy Response Time

17 © Copyright 2012 EMC Corporation. All rights reserved.

EMC VFCache

Performance

Intelligence

Protection

Dramatic Improvements In Latency & Throughput

Extends EMC FAST Architecture Into The Server

Backed By Intelligent, Resilient, Highly Available Storage

18 © Copyright 2012 EMC Corporation. All rights reserved.

Application Testing Results R

ela

tive A

pp

licati

on

Level

Late

ncy

Time

1.0

0.13

87% BETTER RESPONSE TIMES

Solution architecture consists of Microsoft SQL Server 2008 R2 , Cisco UCS C-460/M1 rack mount server and an EMC VNX5300. EMC tested the capabilities of VFCache. Testing employed a standard TPC-E like OLTP workload with a 750GB database and a 90/10 % read/write mix. VFCache enabled on all data LUNs, but not on log LUNs. No tuning of SQL database. Configuration Details: Read Cache on VNX5300 = 700MB, Write Cache on VNX5300 = 2000MB; 20 x 260 GB Data LUNs on 100 x 300 GB 10K RPM SAS drives (RAID 5), 1 x 500GB Log LUN on 4 x 300 GB 10K RPM SAS drives (RAID 10); Database buffer cache size 10GB; Server connected to VNX storage system using 4 x 8Gbps Fibre Channel.

19 © Copyright 2012 EMC Corporation. All rights reserved.

Application Testing Results R

ela

tive T

ran

sacti

on

s P

er

Seco

nd

Time

1.0

3.6

260% BETTER PERFORMANCE

Solution architecture consists of Microsoft SQL Server 2008 R2 , Cisco UCS C-460/M1 rack mount server and an EMC VNX5300. EMC tested the capabilities of VFCache. Testing employed a standard TPC-E like OLTP workload with a 750GB database and a 90/10 % read/write mix. VFCache enabled on all data LUNs, but not on log LUNs. No tuning of SQL database. Configuration Details: Read Cache on VNX5300 = 700MB, Write Cache on VNX5300 = 2000MB; 20 x 260 GB Data LUNs on 100 x 300 GB 10K RPM SAS drives (RAID 5), 1 x 500GB Log LUN on 4 x 300 GB 10K RPM SAS drives (RAID 10); Database buffer cache size 10GB; Server connected to VNX storage system using 4 x 8Gbps Fibre Channel.

20 © Copyright 2012 EMC Corporation. All rights reserved.

Application Testing Results

Adjust I/O path usage and loads automatically

Simplify provisioning

Leverage defined policies for optimized load balancing

2x-3x Performance Boost Over Windows Native MPIO

22%

31%

33%

105%

148%

203%

0% 100% 200% 300%

8K OLTP

Exchange DB

File Server

Decision-Support

Exchange Log

Video-on-Demand

PowerPath over Windows MPIO

Percentage (%) Better Throughput

21 © Copyright 2012 EMC Corporation. All rights reserved.

More Efficient Microsoft Backup, Recovery

• Integrated With Native Microsoft Technologies

– Microsoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager…..

• Restore And Recover In Minutes Vs. Hours Through Tiered Backups

• Simplify Backup Across Multiple Microsoft Applications

• Ensure Application Data Availability

Online Disk

Copy

Tape or VTL

Production

SQL Server SharePoint Exchange

Virtual Server Virtual Server Virtual Server

22 © Copyright 2012 EMC Corporation. All rights reserved.

Online De-duplication And Compression

Enhanced Microsoft Backup And Recovery

• No Changes To Microsoft Backup Scripts, Processes Or System Architecture

• More Frequent Backups With Less Storage Required=Faster And More Granular Recovery

• Elimination Of Tape

• Reduce Network Bandwidth Requirements Enables Extended Distance Backups

Production

Dedupe & Compress

EMC Data Domain DD800 Appliance

Remote Site

23 © Copyright 2012 EMC Corporation. All rights reserved.

SherWeb

Challenge Providing Mail Services For 60,000 Users While

Keeping Sustaining Management Of A Large Scale Storage Infrastructure

Competition Offering Large Mailboxes (20 – 30GB) For Lower Cost

Solution EMC Unified Storage

Virtual Provisioning

Applications Exchange

Hyper-V

Results 94% Less Storage Infrastructure. Deploy New Virtual Servers In Hours Vs. Weeks. 50% Savings In Power/Cooling

Transforming Delivery Of Email Services

24 © Copyright 2012 EMC Corporation. All rights reserved.

Journey To The Private Cloud: Phase 2

IT Production Infrastructure Focus

Business Production Applications Focus

IT-As-A-Service Business Focus

Platinum Gold

% Virtualized

Scalability Continuity Security

Simplicity Efficiency Protection

Low Governance

High Governance

25 © Copyright 2012 EMC Corporation. All rights reserved.

Capa

bilit

y

Quality of Service

REPLICATION

Snaps And Clones For Recovery And Multi-Tasks

Server Failover/Maintenance

Self-service For App Admins

ACCELERATED RECOVERY

Protect All Microsoft Data Tiers With One Solution

Recover Applications To Any Point-In-Time Locally Or Remotely

CONTINUOUS AVAILABILITY

Active-Active Availability And Mobility

Scale And Migrate Microsoft Apps Within Or Across Data Centers Without Disruption

Maximize Microsoft Quality Of Service

26 © Copyright 2012 EMC Corporation. All rights reserved.

Improve Microsoft Replication Efficiency

• Automate Management Of Replicas From Context Of The Microsoft Applications

– Clones For Full, Consistent Recovery

– Snaps For Space Efficiency

• Leverage VM “Templates” To Quickly Clone Server And O/S Configurations

• Delegate Replication Tasks To Multiple Users With GUI Based Interface

SQL Server SharePoint Exchange

VM Template VM Template VM Template

Clone

Snap or Clone

Clone Clone

Production

27 © Copyright 2012 EMC Corporation. All rights reserved.

SYNC REPLICATION ZERO DATA LOSS

DEMO: EMC AppSync For Microsoft

RPO Technology Application Plan

RPO = 5 MINUTES ASYNC REPLICATION

RPO = 1 HOUR HOURLY SNAPSHOTS BRONZE

SILVER

GOLD

28 © Copyright 2012 EMC Corporation. All rights reserved.

Integrated Operational And Disaster Recovery

Accelerated Microsoft Data Protection

Exchange And SQL Server Integration

Dynamic Synchronous And Asynchronous Replication

Failover And Failback Capability

Lower Bandwidth Costs With Integrated WAN Deduplication

DVR-Like Recovery Of Replicated Data To Any Point-In-Time

Non-Disruptive Testing Of Recovery Plans With Virtualization

Supports Hyper-V Or VMware

Local

Exchange SQL Server SharePoint

Remote

Production Test/Failover

Virtual Server Virtual Server

Server / OS

29 © Copyright 2012 EMC Corporation. All rights reserved.

Continuous Availability For Microsoft

• Mobility – Move Microsoft Applications Seamlessly

(Synchronously Up To 100km) – Support Spikes In Application Workloads

With Real-Time Migrations – Works Seamlessly With Hyper-V Live

Migration For Both Asynch And Synch

• Availability – Move From Disaster-Recovery To Disaster-

Avoidance – No Recovery, Restart Or Manual

Intervention

• Collaboration – Multi-User Access To Same Data Over

Distance With Data Change Control

Within A Data Center

VPLEX Local

VPLEX Metro & Geo

Access Anywhere At Synchronous <100km Asynchronous >100km

30 © Copyright 2012 EMC Corporation. All rights reserved.

Isle of Man Transforming Delivery Of Public Services

Challenge IT Transformation To Support Public Services

Improve Services Levels And Performance

Lower Costs

Solution VPLEX

Results Complete Data Recovery In Under 60 Seconds Using

Active-Active Infrastructure

8x Increase In Performance For Key Applications

70% Higher Storage Utilization

15% Lower Overall Operating Costs

Applications Exchange

SQL Server

Hyper-V

31 © Copyright 2012 EMC Corporation. All rights reserved.

Journey To The Private Cloud: Phase 3

IT Production Infrastructure Focus

Business Production Applications Focus

IT-As-A-Service Business Focus

Platinum Gold

% Virtualized

Standardization Automation

Simplicity Efficiency Protection

Scalability Continuity Security

Low Governance

High Governance

32 © Copyright 2012 EMC Corporation. All rights reserved.

Standardization and Automation

Standardize Management

Integration with Microsoft System

Center and VMware

Qualified Reference Architectures

Microsoft Fast Track Configurations And

EMC Proven Solutions

Vblock Converged Infrastructure

33 © Copyright 2012 EMC Corporation. All rights reserved.

Bridging The Management Gap

Delivering Simplified End To End Management

Microsoft Admin Empower With

Control

Storage Admin Focus On New Value Creation

System Center 2012 Storage Integration Capabilities With Virtual Machine Manager, Operations Manager, Orchestrator

EMC Storage Integrator (ESI) Simplified Storage Management Wizards To Provision Windows Disks

Powershell Automation Of Storage Script Basic And Advanced Server And Storage Tasks

34 © Copyright 2012 EMC Corporation. All rights reserved.

Vblock™ Infrastructure Platforms

Standardize Applications Infrastructure

Complete Infrastructure

Unified Infrastructure Manager

VMware

Cisco UCS

Cisco Nexus And MDS switching

EMC Symmetrix VMAX Or Unified

Faster Deployment, Less Cost

80% Faster Deployment Of Applications Infrastructure

85-90% Fewer Servers And Switches For The Data Center

35 © Copyright 2012 EMC Corporation. All rights reserved.

Getting Started With EMC Global Services

Transformation

Strategize • Advise • Architect • Implement • Manage • Support

Cloud

Tiered / Unified Storage

Virtual Infrastructure Management

Backup, Recovery, Archive

Business Continuity

Trust Governance

Security

36 © Copyright 2012 EMC Corporation. All rights reserved.

EMC Application Transformation Services

Telephony Enablement

Network Conferencing

Application Virtualization Services

Migration Factory for Enterprise Messaging Services

Enterprise Messaging Archiving and Compliance Services

Instant Messaging Presence

Enterprise Messaging

Intranet Extranet

Application Virtualization Services

Governance Services

Upgrade and Migration Services

Social Collaboration and Mobility

Application Virtualization Services

Data Governance, Data Quality, and MDM

Data Warehousing

Business Intelligence & Data Visualization

Unified Communications

Advanced Analytics

Strategy And Assessment Services

SharePoint SQL Server

37 © Copyright 2012 EMC Corporation. All rights reserved.

Additional Resources

EMC Global IT Lessons Learned Learn From EMC’s Own Journey To The Cloud

Strategize With The Microsoft Solutions Practice At EMC

Customized Workshops And Design Recommendations 3 1 2

EMC Proven Solutions

Optimize Your Existing Microsoft Software, People And Process With EMC Proven Solutions www.emc.com/solutions/microsoft

Technology Centers And Live Demos EMC And Microsoft Technology Centers

39 © Copyright 2012 EMC Corporation. All rights reserved.

EMC VNX For Virtualized Microsoft Applications

• Smarter Management, Greater Automation, Faster Results

– VNXe Wizard Set Ups Hundreds Of Exchange Mailboxes In Fewer Than 10 Clicks

– VNX Provides Automated Tiered Storage For High Performance AND High Capacity

• Integrated Data Protection Provides Peace Of Mind Without The Complexity

Exchange SQL Server SharePoint

Virtual Server Virtual Server Virtual Server

40 © Copyright 2012 EMC Corporation. All rights reserved.

Virtualized Microsoft Applications

Trusted And Proven

– Market Leading Replication

– 6 9s Availability And 100% Uptime

Seamless Scalability

– Scale Without Downtime As Microsoft Applications Grow

– Centralize Capacity Planning And Growth Management

Optimized Performance

– Prioritize Microsoft Workloads To Right Storage Tiers, At Right Time

– Auto-Tiering Minimizing Tuning Required

Scale Out

EMC Symmetrix VMAX