COPYCAT HOW TO COPY AN EXISTING

BUSINESS MODEL

BALTHAZAR DE LAVERGNE

“GREAT ARTISTS COPY, GOOD ARTISTS STEAL”

PABLO PICASSO

COPY ≠ STEAL

THE GOOD, THE BAD AND THE UGLY

NEW ERA FOR COPYCATS

GREAT WAY TO LEARN✓ Following your own vision is tough✓ JolieBox - Frichti

ROCKET INTERNET

OLIVER SAMWER: THE MOST AGGRESSIVE GUY ON INTERNET ON

THE PLANET

SUCCEED WHERE NO-ONE ELSE SUCCEEDS

✓ THEY GO (SUPER) FAST

✓ THEY PROCESS EVERYTHING

✓ THEY REPLICATE

5 PILLARS✓ FUNDRAISING

✓ RECRUITING

✓ INTERNATIONALISATION

✓ EXECUTION

✓ IDEA

FUNDRAISING✓ Done by Oliver Samwer himself✓ 3Bn raised ✓ Untraditional money✓ Every country is a funded startup with

(almost) no spending rules

RECRUITING✓ EMPOWERING PEOPLE

✓ GIVING THEM A FRAMEWORK

✓ “NO” EQUITY ✓ IT’S A PROCESS TOO

INTERNATIONALISATION✓ Moving founders ✓ Cross border teams✓ Drastic control

EXECUTION✓ “We don’t have the innovation culture, we have the

export culture” Oliver Samwer✓ It’s where they innovate✓ It’s their #1 strength

PROCESSES✓ Recruiting✓ Marketing✓ Sales✓ Operations

IDEA✓ Bn $$ startups✓ Capital Intensive✓ First Mover Advantage

THEY FAIL TOO✓ Pinspire, Payleven, Wimdu✓ Mercenaries VS Missionaries✓ Overall ?

AND YOU ?

YOUR STRENGTHS✓ FUNDRAISING

✓ RECRUITING

✓ INTERNATIONALISATION

✓ EXECUTION

✓ IDEA

BIG IN THE US DOESN’T MEAN BIG SOMEWHERE ELSE✓ The fundraising proxy✓ Markets are different - ZocDoc✓ They have secrets

POSSIBLE MARKETS✓ Hyper-Local✓ Regulated✓ Time to market

EXIT STRATEGY✓ US companies move earlier✓ Do they grow by M&A ?✓ For talent ? Revenue ? Network ? ✓ Become profitable

TIME TO MARKET✓ Rocket goes fast (6weeks)✓ You can go fast too ✓ With the right team

:YOU’RE LIKELY NOT BUILDING WHAT YOU

THINK YOU ARE✓ Start with copy (real copy)✓ Learn by doing✓ Dominate or conquer your market

A B

Bottleneck

BURN THEM ALL✓ Process✓ Automation✓ Inovation ✓ Week over Week

YOUR MISSION ✓ Care for your customers✓ Growth

GROWTH ✓ Track one metric weekly✓ Focus on things that work✓ Do thing’s that don’t scale

PLAYBOOK✓ Write everything down every day✓ Find the key learnings✓ Write the cookbook✓ Move faster than expected

THANK YOU !