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IntroducingDell Storage SC4000 Series
Extending the advantages of enterprise storage to mid-size deployments
Sales Training - Dell Internal Use
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Dell - Internal Use - Confidential
Launch Details
Announce Dates:
APJ Announce: Week of March 17, 2014 Rest of World Announce: June 24, 2014
Release Dates:
APJ June 9, 2014 FC only
Rest of World August 29, 2014 FC and iSCSI*
2
* iSCSI release available for all regions
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Dell - Internal Use - Confidential
Agenda
Market forces / Dell strategy
Product / Solution overview
New in SC6.5.20
SC4020 advantages
Summary / Q&A
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Technical Detail
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Dell - Internal Use - Confidential
Market Dynamics
Storage efficiency and leverage are top-of-mind, as IT managers plan for the new universal business requirement:
Extract maximum advantage from data, @ maximum ROI
Data, now collected and analyzed at an unprecedented scale, has become the essential asset for nearly all businesses
WW data growth:
IT spend increase:
20
13
20
14
20
15
20
16
20
17 30-50%
3%
Innovation opportunity
IT budgets are NOT growing at the same rate as data
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Dell - Internal Use - Confidential5
Dells Proven Approach
1 Develop enterprise-class technology (advantage)
2 Provide more affordable access to this technology
SC Series (Compellent)
enterprise advantage
Modern storage architectures Agile, intelligent Self-optimizing
Right data, right place, right time, right cost Hot data on Flash Cold storage at the lowest $/GB Automated data mobility
Maximum efficiencyand performance
SC8000
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Dell - Internal Use - Confidential6
Increasing the pace of innovation
Flash at the Price of Disk
Highest performance in the industry
Largest refresh in 3 years: 3X IOPS and
2X throughput
SC8000 FluidCache for SAN* PS6210
Greater performance and reliability
Greater scalabilityReducing file footprint with deduplication &
compression
Storage Center 6.4 Storage Center 6.5*FluidFS v3
Self-optimization extended to mid-size deployments
Low-cost with 2X performance
Most dense storage solution (major vendor)
SC4000*SC280PowerVault MD3*
These Dell launches are all occurring within the space of one year
* Coming soon
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Dell - Internal Use - Confidential
Tenets of Dell Storage SC Series
Simplify management
Ideal for virtual servers
Independence from drive type, interface type and RAID
No waste when storing data
Buy fewer disk drives
Save on energy and floor space
Sophisticated data movement engine
Set policies and let the system run
Optimized data placement
Block-level intelligence
Manages data inside the volume
Tracks frequency of access
Enables unique feature/benefits
Virtualization Intelligence
Automation Utilization
SSD FC SAS SATA
RAID 10 RAID 5 RAID 6
15K 10K 7.2K METADATAData about the data.
Tier 2
Tier 2
Tier 1
Tier 3
Disks not purchased
Unused allocation
Data
Data
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Dell - Internal Use - Confidential8
Introducing
Dell StorageSC4000 Series
72% lower cost Up to than competing arrays for pure flash solutions*
Enterprise Performance
Unprecedented Value
Best-in-Class Intelligence
Extends the advantages of enterprise storage to small and mid-sized deployments
* Source: Based on Dell analysis of competitive US list pricing from Gartner Inc., CP
Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply
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9Dell Storage SC4000 SeriesExtending the advantages of enterprise storage to mid-size deployments
Dualhot-swap
controllers
24 internal drive slots
2U
SC4020 model All-in-one array
Flash-optimized
(all-flash or hybrid configs)
Optional expansion enclosures
(SC200, SC220)
Hardware Highlights Software Highlights
(8) FC or (4) iSCSI* network ports Unified management with SC8000
Up to 120 drives (400TB+) per system Same optional feature licenses as SC8000
Embedded SAS back-end for expansion Value-priced base pricing covers 48 drives SCOS Core bundle Remote Data Protection bundle Performance bundle Live Volume*
NAS support via optional FS8600 front-end
FC and iSCSI replication
Copilot enterprise support: Same range of options as the current SC8000 products
+ Features Intel Xeon Processor E3-1265L v2, 2.50GHz, 4 cores, 8M cache
+
**Live Volume on SC4020 targeted for SCOS v6.6
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Dell - Internal Use - Confidential
Flexible Expansion Options
* SC280 is not supported10
2.5SC4020
and
SC220
SSD
200GB WI (write-intensive)400GB WI (write-intensive)480GB RI (read-intensive)1.6TB RI (read-intensive)
HDD
300GB 15K600GB 10K900GB 10K1.2TB 10K1TB 7.2K
3.5SC200
SSD200GB WI (write-intensive)400GB WI (write-intensive)
HDD
450GB 15K600GB 15K
2TB 7.2K3TB 7.2K4TB 7.2K
Start with a single SC4020 all-in-one 2U array
SC4020
24 x 2.5 drives + dual controllersMin 6 drives, Max 24 per SC4020 chassis
Same drive and carrier as SC220
Add expansion enclosures up to 120 drives per system
SC4020
(single SAS chain)
Choose any combination of expansion enclosures types
SC22024 x 2.5 drives
SC20012 x 3.5 drives
Same enclosures as SC8000*
Mix and match SAS drive types
Same options as SC8000, drives ship in separate package
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Dell - Internal Use - Confidential11
Software Convenience and Value
Host-basedlicenses
EM Charge-back (unlimited license)
vCenter Operations Mgr Plug-in (unlimited license)
Single-server licenses
Replay Manager
Single-server expansions
1# of servers: 2 3 4 5 6 7 8+Enterprise cap:Never pay for more than 8 server installations
SC firmware-based bundle and feature
licenses
48-drive BASE licenses
SCOS Core Core OS
Dynamic Capacity
Data Instant Replay
Enterprise Manager Foundation/Reporter
Dynamic Controllers Virtual Ports
Performance Data Progression
Fast Track
Remote Data Protection Remote Instant Replay
(Sync/Async Replication)
Live Volume*
0 48# of drives: Each purchasable firmware bundle or feature starts with a value-priced 48-drive BASE license
24-drive expansions
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
Expansion license
48-72 72-96 96-120
24-drive expansion increments = fewer license upgrades to manage
Perpetual licensing transfers to new hardware (including from SC4020 to SC8000)
*Live Volume on SC4020 targeted for SCOS v6.6
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Dell - Internal Use - Confidential
Lower operating costsIn-depth system analysis to ensure efficient, effective utilization of Storage Center features
Maximize capital investmentsStrategic planning to align business and storage requirements
Avoid risksOngoing performance tuning, capacity planning with proactive alert and log reviews
Copilot Support
Extending the value of award-winning enterprise support to mid-size deployments
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Dell - Internal Use - Confidential
Markets and Solution Categories
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Dell - Internal Use - Confidential14
Primary SC4020 Market Opportunities
Integrated single point
of mgmt
Distributed Enterprise
ROBO/departmental core-edge solutions
Mid-Size Standalone
Target: $25-50KSAN solutions
Big technologyadvantage for
smaller budgets
SAN
Put 100% of your hot data on flash
All Flash or Hybrid Solutions
Flash for the price of disk
Flash tiering
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Dell - Internal Use - Confidential15
Standalone SAN SolutionsEnterprise advantages now available for ANY datacenter
Data Progression works in background to improve efficiency and reduce your TCO. Right data @ the right place, right time, right cost.
RAID configs created and
modified automatically
Easy to Manage
Flexible Provisioning
SANNAS
Combine block and optional file storage in
same disk pool
Performance Optimized
Affordable all-flash
and hybrid solutions
Workload Optimized
Host up to
10,000MS Exchange mailboxes in a single 2U SAN
All-in-one 2U footprintDual controllers, 24 drive slots
Investment Protection
+
Scale to 120 drives(400TB+) with optional expansion enclosures
Portfolio Depth
Seamlessintegration with larger SC8000 enterprise systems
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Distributed Enterprise SolutionsUnified SC portfolio enables diverse, comprehensive IT strategies
Block and/or file solutions from the same storage pool
iSCSI SAN
FC SAN
NASscale-out
Tertiary SiteOnline During Recovery Ops
Remote Office
Automated processes are essential when staffing is minimal
SC4020
Sync / AsyncReplication
SC8000
Disaster Recovery
Secondary Site (2)
Secondary Site (1)
Sync / AsyncReplication
Tiered Cloud
Secure cloud Workload isolation Server/storage mobility
Single-pane Mgmt Shared firmwareData Progression Flash optimization Expansion options
Dell Internal Use - Confidential
*Live Volume on SC4020 targeted for SCOS v6.6
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Dell - Internal Use - Confidential
SC6.5.20 Update
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Whats new in SC6.5.20?
RI (Read Intensive) drives may now be used in Tier 1 Previously, Tier 1 was restricted to WI drives or spinning disk
SC4020 drive minimum changes from 12 to 6 drives No change to SC8000 drive minimums
Support for additional Read-Intensive SSD drives 480GB (available Jan, 2014) 960GB (available Q1, 2014) 1.9TB (available Q1, 2014)
SC4020 and SC8000 customers with up-to-date Copilot contracts may upgrade non-disruptively to SC6.5.20 firmware at no charge.
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Dell - Internal Use - Confidential19
SC6.5.20 Update: What is the impact?
SC Series now supports four array solution categories:
Entry-Level Flash
Single-tier, economical
RI SSDs
Flash-Optimized
Multi-tier flash, leverages WI and RI SSDs
Hybrid(#1 customer choice)
Best of all worlds, tiered SSD and HDD
Traditional HDD arrays
Cost-optimized solutions for bulk storage
(6) 480GB RI SSDs, 2.8TB raw capacity
Dramatic IOPs speed boost over HDD
Flexible expansion options grow into Flash-Optimized or Hybrid solution
Industrys lowest-priced all-flash array!*
$25K street*
* $25,000 advertised US street price. Comparison based on October 2014 Dell internal analysis of US list and typical US discount prices for mid-range arrays over 1TB, including support. AD#: A14000615
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Dell - Internal Use - Confidential20
New $25K AFA keeps your options open
Entry-Level Flash Flash-Optimized
All-flash
All-flash
Hybrid
= RI SSD= WI SSD = HDD
Start small
Add more SSDs
Add HDD tier for additional cost savings
*
* Hybrid or single-tier arrays with WI drives only are also available, although most customers will benefit from multiple tiers of flash.
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Dell - Internal Use - Confidential
SC4020 Advantages
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Dell - Internal Use - Confidential22
Dell SC Series Advantage vs. New Flash Entrants
Dell combines a modern storage architecture with years of datacenter integration experience
Enterprise-readiness
Enterprise feature set (Snapshot, Replication, Live Volume) Enterprise-class management/monitoring Enterprise-class support and integration (Copilot) More 3rd-party integrations Mature, proven stack
Cost Perpetual software licensing, SW bundles Lower cost (flash at the price of disk)
Performance Extreme performance density (IOPs per U) Extreme density and scalability (up to 3PB raw capacity*)
Flexibility
Exclusive SSD tiering (SLC, MLC) 100% flash or hybrid options Highly configurable (multiprotocol networks)
* Applies to SC8000 solutions with 64GB memory
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Dell - Internal Use - Confidential
The new all-flash price leader
Up to 64% lower price than competing traditional all flash solutions.*
Up to 72% lower price than competing pure flash vendor solutions.*
23* Source: Based on Dell analysis of competitive US list pricing from Gartner Inc., CP Storage, as of May 27, 2014. Geographic limitations on comparative advertising may apply.
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Dell - Internal Use - Confidential
Dell SC4020 lab validation by Taneja Group
Review highlights
Enterprise-class storage
capabilities in a small
footprint hybrid array
"The Dell SC4020 maintains Dells tremendous storage technology pedigree, while bringing this
technology to the market at a disruptive price point, and with disruptive small system density
and efficiency achievements."
40% less power consumption than the
SC8000
Flash price/performance efficiency
Perpetual licensing
Full-featured, scalable package
Single pane management
Source: Product Brief: Redefining the economics of storage, Taneja Group, April 2014. See full report here
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Dell - Internal Use - Confidential
SPC-1 benchmark validates SC4020
Based on SPC-1 benchmark results published September, 2014, ranking over 75 actively-sold solutions from all major storage vendors
SC4020 is the
lowest-priced
array over 100,000 IOPs*(*SC4020 tested solution
IOPs = 106,243)
Performance requirements?
SC4020 is the
highest performing
array under $100,000*
(*SC4020 tested solution cost = $68,766)
Budget constraints?
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Dell - Internal Use - Confidential
ESG Labs SC4020 TCO comparisonLarge mid-market scenario (Evolves from 45TB to 200TB over 8 years)
*Source: Enterprise Strategy Group Report: Dell Storage SC4020 TCO Analysis, September 2014, http://dell.to/1BPSeuF
SC4020 costs are lower overalland in every sub-category
45% lower TCO
vs. Vendor A
49% lower TCO
vs. Vendor B
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Dell - Internal Use - Confidential27
SC4020 Summary
Extending the advantages of enterprise storageto mid-size deployments
All the features of SC8000 in anaffordable, all-in-one format
Developed for $25-50K mid-size array market
Addresses multiple solution categories
1. Standalone SANs2. Distributed enterprise 3. FLASH deployments
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Dell - Internal Use - Confidential
Hardware Technical
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Dell SC4020 Technical Specifications
SC4020 Platform
Chassis 2U
Storage Controllers (2) active/active high availability controllers per system
CPU (2) Quad-Core Intel Xeon(r) E3-1265L v2 (Ivy Bridge); 8M Cache, 2.50 GHz [1 per controller]
Memory 32GB per SC4020 system [16GB per controller, 2x8GB 1600 MHz DMMS]
Front-End Connectivity (8) 8Gb FC ports max per system [4 per controller]- OR -(4) 10Gb iSCSI ports max per system [2 per controller]
Replication Connectivity Via front-end FC or iSCSI network ports [up to 8 or 4 per system] and/orVia dedicated IP replication ports [2 per system, 1 per controller]
Back-End (4) 6Gb SAS ports per system [2 per controller]
Internal Drive Enclosure 24 internal drive slots [minimum of 6 internal drives required]
SC4020 Expansion
Expansion Drive Enclosures SC200 and SC220
Max Drives/Max Capacity 120 drives / over 400TB per SC4020 system
Software
SCOS Core Features Includes Core OS, Dynamic Capacity, Data Instant Replay, Enterprise Manager Foundation and Reporter, Virtual Ports
SCOS Optional Features Performance Bundle: Includes Data Progression, Fast Track Remote Data Protection Bundle: Includes Remote Instant Replay (Sync & Async) Live Volume (targeted for SCOS v6.6)
Server Features Replay Manager, vCenter Operations Manager, EM Chargeback
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SC8000 and SC4020 System ComparisonStorage Platform
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SC8000Dual Controller
SC4020Dual Controller
System CPU Complex
4 CPUs (2 per controller) 2 CPUs (1 per controller)
Intel(r) Xeon(r) E5-2650 (Sandy Bridge, 6 core)
Intel(r) Xeon(r) E3-1265L v2 (Ivy Bridge, quad core)
System Memory 32GB or 128GB 32GB
Write Cache1GB
(512MB per controller)battery-less (10 yrs)
1GB (512MB per controller of memory reserved)
Smart Battery protection
Power Supplies Dual Hot Swap 750W Rated Dual Hot Swap 580W Rated
Host Connectivity Options
Multiprotocol combinations
8Gb FC(up to 32 ports)16Gb FC (up to 20 ports)1GbE iSCSI (up to 20 ports)10GbE iSCSI (up to 20 ports)10Gb FCoE (up to 20 ports)
8Gb FC (8 ports)-OR-10GbE iSCSI* (4 ports)
Storage Connectivity6Gb SAS (up to 40 ports)Up to 10 SAS chains
6Gb SAS (4 ports)Single SAS chain
Max Raw Storage Capacity 3PB (w/SCOS 6.5) Over 400TB
Max Drive Expansion 960 SAS HDD/SSD 120 SAS HDD/SSD
Base Rack Space (24 Drives) 6U 2U
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SC8000 and SC4020 System ComparisonSystem Maximums
SC8000 SC4020
System Maximums
Write Cache 512MB 512MB
Host Connections 500 500
Data Instant Replay 16,000 4,000
Remote Instant Replay Destination Volumes 2,000 1,000
Remote Instant Replay Source Volumes 500 250
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Storage Solutions Enabled with Intel Technology
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Scalable, Centralized Data Protection
Storage Challenge Benefits of Intel Xeon Processors
Multiple devices require multiple copies of data, increasing the cost of storage and maintenance.
My business and storage needs are growing.
The cost of offsite data back up impacts my bottom line.
Centralized data storage with full backup helps prevent data loss due to lost or stolen devices or hardware crashes.
Intel Xeon processors provide energy-efficient performance and enterprise scalability to support your needs now and in the future.
Encryption, data compression, and de-duplication before offsite back up reduce TCO.
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Dell Storage SC4020 (Front & rear view)
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Redundant Controllers
Dual Hot-Swap PSUs
2U
24 X 2.5 drive slots
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Dell Storage SC4020: Rear View
34
SC4020 chassis with dual controllers (must be same kind)
Redundant Controllers
Dual Hot-Swap PSUs
MEDIA PORT TYPES
FC network/host: 8Gb FC, SFP+ iSCSI network/host: 10Gb iSCSI, SFP+ (no 1Gb iSCSI or 10GBaseT)
Replication/Mgmt: 10Gb/1Gb/100Mb Eth, RJ45/8P8C
Serial: 3.5 Mini to RS232, dongle included
(4) 8Gb FC ports
SAS portsMgmt port
Replication port USB
port
Controller handle
SC4020 Fibre Channel Controller
Write cache battery
(2) 10Gb iSCSI ports
SC4020 iSCSI Controller
OR
(Same, except for network ports)Serial
port
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Flexible Expansion Options
* SC280 is not supported35
2.5SC4020
and
SC220
SSD
200GB WI (write-intensive)400GB WI (write-intensive)480GB RI (read-intensive)1.6TB RI (read-intensive)
HDD
300GB 15K600GB 10K900GB 10K1.2TB 10K1TB 7.2K
3.5SC200
SSD200GB WI (write-intensive)400GB WI (write-intensive)
HDD
450GB 15K600GB 15K
2TB 7.2K3TB 7.2K4TB 7.2K
Start with a single SC4020 all-in-one 2U array
SC4020
24 x 2.5 drives + dual controllersMin 6 drives, Max 24 per SC4020 chassis
Same drive and carrier as SC220
Add expansion enclosures up to 120 drives per system
SC4020
(single SAS chain)
Choose any combination of expansion enclosures types
SC22024 x 2.5 drives
SC20012 x 3.5 drives
Same enclosures as SC8000*
Mix and match SAS drive types
Same options as SC8000, drives ship in separate package
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Dell - Internal Use - Confidential36
SC4020 Expansion Examples (Single SAS chain)
24 DrivesSC4020 w/
24 drives
48 Drives SC4020 w/
24 drives,
SC220 w/ 24 drives
72 Drives SC4020 w/
24 drives,
2 SC220s w/ 24 drives
each
72 Drives SC4020 w/ 24 drives,
2 SC200s w/ 12 drives each,
SC220 w/
24 drives
120 Drives SC4020 w/ 24 drives,
4 SC220s w/ 24 drives each
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Dell - Internal Use - Confidential37
SC4020 to SC8000 Non-Disruptive Upgrade*
* One-time LV license required for non-disruptive migration. Targeted for SCOS v6.6
Upgrade Process Details1. Purchase SC8000 controllers
2. Purchase SC220 enclosure (for existing SC4020 drives) and any other needed enclosures
Capacity of new system must match SC4020 system
3. Purchase SC4020 to SC8000 software upgrade
True-Up charge only
4. Install new SC8000 controllers/enclosures
5. Migrate SC4020 system configuration to SC8000 via one-time replication or Live Volume
Professional Services required
6. Move SC200/220 add-on enclosures and drives from SC4020 to SC8000 as additional capacity
7. If desired, move SC4020 internal drives into a new SC220 enclosure as additional capacity
What happens to each SC4020 system component?
DataMigrate using one-time Live Volume*
Softwarelicenses
Keep what you pay for. True-up software upgrade charge only.
SC200/220 enclosures and drives
Re-usable in SC8000 system as additional capacity.**
SC4020
Transfer drives to new SC220 in SC8000 system.** Controllers not upgradeable.
Key Values
Perpetual Software Model
Software transfers easily to SC8000 Pay upgrade cost only, no need to repurchase
original licenses
Hardware Extension
Migrate SC4020 data to SC8000 system Re-purpose SC4020 drives/expansion enclosures
in SC8000 system for additional capacity
** Data must be migrated first no data in place migration.
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Dell - Internal Use - Confidential
(1x) SC4020 w/24 300GB 15K (2x) SC200 w/24 2TB 7K 48TB total raw capacity
* Migrate via Replication or LV (no data in place migrations). SW true-up charge applies.
SC4020 to SC8000 Upgrade Example
Original
SC4020 system
2 Migrate data and transfer SW licenses*
Re-purpose original
enclosures/drives in
new system
31Configure new system
with same 48TB capacity
(2x) SC8000 controllers (1x) SC220 w/24 300GB 15K (2x) SC200 w/24 2TB 7K
SC8000
SC8000
SC220
SC200
SC200
SC200
SC200
SC4020
SC8000
SC8000
SC220
SC200
SC200
SC4020
SW Licenses
SC200
SC200
(2x) SC8000 controllers (2x) SC220 w/24 300GB 15K (4x) SC200 w/24 2TB 7K 96TB total raw capacity 3 PB potential capacity
SC200
SC200
Data
Data
Data
= new
2x capacity increase
(7.5x potential)
Keep SW licenses
Keep enclosures
Keep drives
= investment preserved
SC220
SW Licenses
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Dell - Internal Use - Confidential39
Deployment via EDT or Certified Channel Partner
All SC4020 installations will be performed by World-class Dell Enterprise Deployment Teams, OR Certified Channel Partner
Expertise Heterogeneous datacenter environments Fluent in key Dell Storage applications
Frees up your IT staff
Eliminates error
Minimizes disruption
Implement fast. Implement correctly. Implement once.
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Software Technical
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SC4020/SC8000 Software Comparison
41
SC8000 SC4020
Data Management & Protection
Dynamic Capacity (Thin Provisioning) Included Included
Data Instant Replay (Snapshots) Included Included
Virtual Ports (HA) Included Included
Dynamic Controller (HA failover) Included Included
Multi-VLAN Tagging for iSCSI NEW! Included Included
Data Progression Optional Optional (Performance Bundle)
Remote Instant Replay (Synchronous) Optional Optional (Data Protection Bundle)
Remote Instant Replay (Asynchronous) Optional Optional (Data Protection Bundle)
Live Volume ENHANCED! Optional Optional [Post RTS*]
Data-at-Rest Encryption (SED support) NEW! Optional Optional [Post RTS*]
Compression NEW! Optional (Data Progression license) NA
Performance/HA
Fast Track Optional Optional (Performance Bundle)
Fluid Cache for SAN NEW! Optional NA
Management
Enterprise Manager Foundation/Reporter Included Included
Enterprise Manager Chargeback Optional Optional
*Live Volume and SED support on SC4020 targeted for SCOS v6.6
= New or enhanced with SCOS 6.5 release
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Dell - Internal Use - Confidential
Differences
Similarities
42
SC Series comparison summary
SC4020 SC8000
Capacity >400TB* 3PB*
Memory 32GB max 128GB max
Connectivity FC or iSCSISimultaneous multi-protocol:
FC, iSCSI and FCoE
Throughput(8) 8Gb FC or (4) 10Gb iSCSI
Back: (4) SAS ports, single chain
Up to (32) 8Gb FC, (20) 16Gb FC, (20) 10/1Gb iSCSI/FCoE
Back: (40 max) SAS ports, 10 chains
Architecture All-in-one design Modular components
Extra features Compression, FCFS support,
SC280 dense enclosure
*raw capacity
SC4020
SC8000 Same Storage Center software values
Same high-quality drives (SSD and HDD)
Same ALL-Flash support
Same tight NAS integration
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Differences
Similarities
43
SC Series comparison summary
SC4020 SC8000 SC8000 value
Capacity >400TB* 3PB* 8X capacity
Memory 32GB max 128GB max 4X memory
Connectivity FC or iSCSISimultaneous multi-protocol:
FC, iSCSI and FCoEGreater flexibility, add
I/O w/o controller swap
Throughput(8) 8Gb FC or (4) 10Gb iSCSI
Back: (4) SAS ports, single chain
Up to (32) 8Gb FC, (20) 16Gb FC, (20) 10/1Gb iSCSI/FCoE
Back: (40 max) SAS ports, 10 chains2.4X throughput*
Architecture All-in-one design Modular componentsIn-place controller
upgrades, migration
Extra features Compression, FCFS support,
SC280 dense enclosureEnhanced data
placement, efficiency
SC4020
SC8000 Same Storage Center software values
Same high-quality drives (SSD and HDD)
Same ALL-Flash support
Same tight NAS integration
*raw capacity ** SAS bandwidth capped at 24 SSDs on SC4020
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Dell - Internal Use - Confidential
SC4020 and SC8000 Positioning / Messaging
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Dell - Internal Use - Confidential
SC4020 / SC8000 Positioning
Does the SC4020
give smaller customers access
to Compellent technology?
Yes !
Does the SC4020
replace the SC8000 by giving the exact same functionality at lower
cost?
No !
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Dell - Internal Use - Confidential
SC4020 / SC8000 Similarities
SW Functionality HDD/SSD TCO
ManagementPerpetual Software
LicensingIOPS
Copilot NAS3rd Party
integrations
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Dell - Internal Use - Confidential
Footprint Licensing Scale
Pricing Bandwidth Avail Software
SC280
I/O Flexibility* and I/O
Upgrade Flexibility
Enterprise Cap
SC4020 / SC8000 Differences
*Simultaneous multi-protocol support
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Dell - Internal Use - Confidential
Dell Storage Portfolio Positioning
Workloads
PowerVault
EqualLogic
PS 6210
Dell Storage
SC4000
Compellent
SC8000
Customer ProfileIT Specialist
Customer ProfileIT Generalist
$250K +
$150K - $250K
$100K - $150K
$50K - $100K
$25K - $50K
$15K - $25K
$0K - $15K
Few HostsWin/Linux
DAS / iSCSI / FC/NASBasic SW
Multiple HostsWin/LinuxiSCSI / NASValue SW
Multiple HostsWin/Linux/UnixFC / iSCSI / NASAdvanced SW
Many HostsWin/Linux/UnixFC / iSCSI / NASAdvanced SW
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Workload Positioning - Block
49
Workload Profiles
Use
Ca
se
CategoryBusiness
IntelligenceCollaboration
Server Virtualization & VDI
UNIX Environments
ApplicationsSAP
OracleSQL
Exchange, SharePoint,Lync
VMwareHyper-V
CitrixAIX, HP-UX or Solaris hosts
Predominate Protocol
Block Block Block Block
Project Profile
OLTP, OLAP, enterprise features, data protection, DR,
high performance
Enterprise features, data protection, DR
VDI, hosting & ITaaS, API integration, offloads, cloning
UNIX support, multi-protocol with
FC, iSCSI, etc.
Cu
sto
me
r S
ca
le
G500(>50K)
Primary DCSC8000
Primary DC Primary DC
SC8000 Tier 2 SC8000 Tier 2 SC8000 Tier 2
Large Enterprise (10K-50K)
SC8000
SC8000 SC8000
SC8000
SC8000
SC8000
Medium Enterprise (500-10K)
SC8000
PS
iSCSI
SC8000
PS
iSCSI
PS
iSCSI
G500/LE/MEROBO and
DepartmentalSC4000
SC4000
FC
SC4000
FC
SC4000
FC
SC4000
SMB (
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Workload Positioning File, basic block workloads
50
Workload Profiles
Use
Ca
se
CategoryIT
InfrastructureFile
WorkflowScalable Archival Cheap & Deep
No-Frills Block
ApplicationsUser Shares, File & Print,Web Farms, Test & Dev
Rendering, simulation, SW development
Preservation, unstructured data,
digital asset management
MSFT (SMB), large-scale data management
(LE)
Predominate Protocol
File File File Block/DAS
Project Profile
Windows home directories, CIFS, low performance, low
$/TB
Vertical specific, performance, scale
Scale, low $/TB, densityLow $/TB, simple operations,
application specific PE-attached
Cu
sto
me
r S
ca
le
G500(>50K)
Limited offering
SC8000 +FS8600
Nexenta PV
Large Enterprise (10K-50K)
SC8000 +FS8600
SC8000 +FS8600
PS
Medium Enterprise (500-10K)
SC8000 + FS8600
PS + FS7600
iSCSI
SC8000 + FS8600
PS + FS7600
iSCSI
SC8000 + FS8600
PS + FS7600
iSCSI
PVG500/LE/ME
ROBO and Departmental
SC4000 + FS8600
FC
SC4000 + FS8600
FC
SC4000 + FS8600
FC
SMB (
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Dell - Internal Use - Confidential51
SC Series Competitive Landscape
Dell Internal Use
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Dell - Internal Use - Confidential52
Competitive Overview: Traditional Storage VendorsAdvantages are derived from System Center features
EMC VNX 5200/5300
HP 3PAR 7200
IBMV3700/V5000
NetAppFAS2240
DellSC4020
How they sell
These competitors are competing in this space the same way they compete against SC8000:
See Competitive Dashboard
See Storage Competitive KnowledgeBase:
http://ct2.dell.com/
Email: [email protected]
How we win
Same Dell Compellent Value Proposition:
Leadership in Automated Tiering Right data @ right/place/time/cost Consistent performance that caching
cant provide
Industry best TCO Perpetual software licensing Data mobility across generations
Award winning Copilot support
Dell end-to-end solution Servers, Networking Storage, Software
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Dell - Internal Use - Confidential
Workload Examples
53 3/25/2015Dell Internal Use
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Dell - Internal Use - Confidential
Workload: Database
OLTP Random 8K IOs 2 servers
Decision Support (DSS) Sequential 1MB IOs 1 server
SC4020 (12) 400GB SLC SSD
(12) SSD
129,661 IOPS100% read, less than 1ms latency
73,827 IOPSOLTP 70/30 R/W, less than 1ms latency
4,738 MBPSDSS 100% read throughput
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Dell - Internal Use - Confidential
Workload: MEDITECH C/S 6.x
Health information management client/server application
Requires certified infrastructure solutions (storage, etc.)
Worst case test scenario 4K block size on average 70% write 100% random Writes < 1ms
SC8000 certification Up to 24 hosts (approx. 100-200 beds)
SC4020 up to 14 hostsCertified June 2014
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Dell - Internal Use - Confidential
Workload: VDI
1,800 desktops 20 IOPS/desktop Dual vCPUs / 2 GB RAM per
desktop
(2) M1000 Blade Chassis Dual 8 core 320 GB RAM 56 desktops/blade
Storage Center (SC4020) (18) SLC SSD (6) MLC SSD Recommended All Flash
Storage Profile
22U
10 minutesboot time for 1,800 desktops
200 desktops/min.logging in
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Dell - Internal Use - Confidential
Workload: Exchange
4,500 mailboxes .12 IOPS/mailbox 1 GB mailbox quota
Storage Center (SC4020) (24) 1TB 7,200 RPM Drives
Includes one spare
RAID10-DM
4U
2,250 mailboxesper 1U of storage rack space
1 millisecondtransaction log write latency
2 milliseconddatabase write latency
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Dell - Internal Use - Confidential
Workload: Exchange
10,000 mailboxes .12 IOPS/mailbox 1 GB mailbox quota
Storage Center (SC4020) (24) 900GB 10,000 RPM Drives
Includes one spare
RAID5-5
6U
5,000 mailboxesper 1U of storage rack space
1-2 millisecondwrite latencies
13 milliseconddatabase read latency
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Dell - Internal Use - Confidential
Solutions: ROBO
SC4020Minneapolis
SC4020Rochester
SC4020Duluth
SC8000Eden Prairie
SC4020Fargo
iSC
SI n
etw
ork
iSC
SI n
etw
ork
Remote office (SC4020) replication back to HQ (SC8000)
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Dell - Internal Use - Confidential
Solution: In-Campus
SC4020Advertising
SC8000Corporate Main
SC4020Manufacturing
Fibre Channel Fabric
SC4020Marketing
SC4020IT
In-campus, departmental (sc4020) synch replication back to HQ (SC8000)
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Dell - Internal Use - Confidential
Sizing Calculators
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Dell - Internal Use - Confidential
Two Sizing Calculators
Both can be found here under Sales Tools http://converge.amer.dell.com/tools/
Select the CML 6.3 Calculator for sizing systems with all hard drives. Although the tool today does not specifically support the SC4020, the
same disk guidance can be applied
Select the CML All Flash Calculator for sizing all-flash or hybrid arrays This tool does have specific support for the SC4020 Example of this new tool on the next few slides
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Dell - Internal Use - Confidential
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Dell - Internal Use - Confidential
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Dell - Internal Use - Confidential
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Dell - Internal Use - Confidential
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Dell - Internal Use - Confidential
General Storage Center Value Slides (Backup)
68
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Dell - Internal Use - Confidential69 3/25/2015
The following animated PPT slide may be used to explain the benefits of SC Series auto-tiering, particularly the unique ability to lower Tier 1 costs by dynamically allocating multiple RAID levels per tier, volume and drive.
Please enter Slide Show mode, and wait several seconds between each click to view the entire animation.
See Slide Notes for additional background.
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Dell - Internal Use - Confidential
Cold pages move higher as they become
more active and immediately return to
Tier 1 when a new write comes in
Maximum performance, minimum spend
thenconverted to RAID 5in place, on the same drives, for reads only.
Cheap and Deep
Cooling data is moved to second
tier of less-expensive flash
No one else gives you this much power for this little investment
and/orcost-optimized
bulk storage.
RAID 10 performance
RAID 5 space efficiency
RAID 10 performance
RAID 5 space efficiencyDynamic RAID
+ write layer
Multiple flash tiers
Offload to spinning disk
Tier 1WI SSD
Tier 2RI SSD
Tier 3HDD
Read-optimized Flash
Buy LESS Tier 1!
ALL incomingdata written at
ultra-fast RAID 10
Up to 49% lower TCO*
* Source: ESG Lab September 2014 White Paper, Dell Storage SC4020 TCO Analysis, contrasting SC4020 costs over 8 years with comparable solutions from two leading vendors. For full report, see http://en.community.dell.com/dell-groups/dtcmedia/m/mediagallery/20440489.
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Dell - Internal Use - Confidential71
Save Tier 1 capacity w/o sacrificing performance
Original write
41 2 3
41 2 3 Replay freezesdata to READ-ONLY
Data Progression
41 2 3 Converts to RAID 5*
(takes less space, read-optimized)
New write samesame same 3b but new data stillwritten to Tier 1 @ RAID 10
samesame same 3b Replay freezes/records changes only, saves virtual pointers to older pages
Data Progression
4same 2 3b No read activity on 2 and 4, so DP sends to Tier 2, converts 3b to RAID 5
New write 4bsame same same New write immediately restores 4b to Tier 1, RAID 10
4bsame same same Replay freezes/records changes only,saves virtual pointers to older pages
TimeRAID 10, Tier 1
RAID 5, Tier 1, READ ONLY
RAID 10, Tier 1, READ ONLY
RAID 5, Tier 2, READ ONLY
After the initial write, Replays consume very little capacity
* Note in a multi-tier Flash solution, the first Data Progression
sequence also moves pages to Tier 2, read-intensive SSDs.
In this example, six writes have occurred at Tier 1, RAID 10 performance. Five have been moved to RAID 5, two to Tier 2 but any page can be immediately recalled to Tier 1 if a new write comes in.
RAID 10, Tier 1
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Dell - Internal Use - Confidential72
Fully virtualized approach to RAID
Other solutions require RAID groups to be manually pre-configured. Drives are held captive at specific RAID levels, and performance is limited by the number of drives in each group.
Data Captive
Preconfigured for RAID 5
Data Captive
Preconfigured for RAID 10
Data Captive
Preconfigured for RAID 6
High Touch
Low Efficiency
Storage Center enables multiple RAID levels on each SSD or HDD. No pre-configuration is required. The performance and capacity of the entire tier is presented to all RAID levels simultaneously.
Low Touch
High Efficiency
RAID 5RAID 6RAID 10
Free capacity
Each RAID level gets performance of all drives
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Dell - Internal Use - Confidential
Flash solutions for the price of hard disksEnhance ANY environment with solid state performance
Buy fewer SSDs but utilize their full performance and capacity value
True auto-tiering flash solution
RAID levels expand/contract automatically, even within tiers or across individual drives
RAID 10
RAID 5
Move ALL your hot data to flash
Flash for the price of disk
> 200,000 IOPs with Low Latency
SC4020 is ideal first Flash
Small footprintQuick hassle-free deployment
Workload isolationMinimize application contention
Highly automated Will not overextend management resources
Start by targeting specific IO-hungry workloads
SC4020 Performance Zone
73
Leverage SLC, MLC and HDD
Data Progression automatically moves data to best location for performance and cost savings
HDDMLC
Cost-optimized
ALLwrites
SLC
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Dell - Internal Use - Confidential
Summaries, Messaging Reference
74
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Standalone Small/Mid-Size installations (greenfield) $25-50K base system price target opens new doors
Flash at the Price of Disk (greenfield) Move all your hot data to Flash at unprecedented $/Gb
Enterprise Scale-out (greenfield + existing CML Customers) ROBO/departmental opp. Diversified portfolio opens new doors
Target markets
Value proposition Extending the advantages of enterprise storage technology
to small or mid-size deployments
Auto-tunes datacenter for performance and cost-savings Data Progression = right data @ right place/time/cost
Add FLASH performance for the price of spinning disk
Affordable all in one FC array solution Dual controllers + 24 drive slots combined in a 2U chassis
8 FC network ports*, 4 IP ports for management/replication
Up to 120 drives (400TB+)/system with additional enclosures
Based on award-winning SC8000 platform New 6.5 firmware level also runs on SC8000
Data Progression, Thin Provisioning, Data Instant Replay, etc.
Deploy as stand-alone solution or in tandem with SC8000
Quick Product Facts
Launch Timing
APJ RTS May 16, 2014
WW announce 6/24 (Miami DEF)
WW RTS August, 2014
SC8000 Similarities
Same expansion enclosures
Same 2.5 drive support
Unified management via Enterprise Manager
Same firmware (SCOS 6.5)
Similar Performance
Upgrade path to SC8000
FS8600 NAS support
Copilot support
75
Dell Storage - SC4000 SeriesExtending the advantages of enterprise storage to mid-size deployments
* iSCSI option at WW RTS
Dell SC4020
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Top 3 Messages General Audience
All-Flash performance for the price of spinning diskTarget specific application needs now, while deploying a future-proof solution to meet any growth trajectory
Auto-tunes storage environments for maximum performance and cost savingsIndustrys most advanced virtualized storage platform featuring Data Progression intelligent auto-tiering
Extends the advantages of enterprise storage technology to mid-size deploymentsAll the features of the award-winning SC8000 in a smaller, more affordable package
SC4020 model
2U all in one storage array