coping with affiliate marketing challenges
DESCRIPTION
Solutions to top challenges affiliate marketers face to stay in business and grow. Using quality, analytics and diversification to fight traffic drops, competition, low conversions and other problems. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Affiliates Sandrine Thompson, Strategic Insights Director, Commission Junction Cindy Ballard, Affiliate Director, Greg Hoffman Consulting (Twitter @cingroomer) Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)TRANSCRIPT
![Page 1: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/1.jpg)
Coping with Affiliate Marketing Challenges
Cindy Ballard (@cingroomer)Todd Farmer (@toddfarmer)Tricia Meyer (@sunshinetricia)
Moderator: Sandrine Thompson
![Page 2: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/2.jpg)
Challenges
Tagul.com
![Page 3: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/3.jpg)
Agenda
•Optimize Relationships•Efficiency and Scalability•Remain Competitive•The Big Picture: Forward Thinking
![Page 4: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/4.jpg)
Today’s Speakers
Tricia Photo Cindy Photo Todd Photo
Sunshine RewardsPresident/CEO@sunshinetricia
Greg Hoffman ConsultingAffiliate Director@cingroomer
PerformStreet MediaCEO @toddfarmer
![Page 5: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/5.jpg)
Optimize Relationships
![Page 6: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/6.jpg)
Optimize Relationships
•Affiliate Managers•Outsourced Program Managers OPMs)
•Networks•Other Publishers
![Page 7: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/7.jpg)
Efficiency & Scalability
•Technology•Tools•Outsourcing
HarrietCarter.com
![Page 8: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/8.jpg)
Remain Competitive
•Focus on Customer•Quality Content•SEO and Social Signals
It’s a Marathon, Not a Sprint!
![Page 9: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/9.jpg)
The Big Picture: Forward Thinking
•Education•Diversification•Applies to Affiliates, Merchants, and Agencies
![Page 10: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/10.jpg)
Solutions
Tagul.com
![Page 11: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/11.jpg)
Thank You!
Tricia Photo Cindy Photo Todd Photo
Tricia MeyerSunshine Rewards@[email protected]
Cindy BallardGreg Hoffman Consulting@[email protected]
Todd FarmerPerformStreet Media@[email protected]
![Page 12: Coping with Affiliate Marketing Challenges](https://reader035.vdocuments.us/reader035/viewer/2022062613/545474a0af79599f308b6802/html5/thumbnails/12.jpg)
Q&A