Coop Group

VisionCorporate profileMissions

In addition to our core business – Coop super-

markets and megastores – the Coop Group also

includes a variety of sales formats, wholesale

businesses and manufacturing companies.

Our 75 000 employees all share the same

Group vision: “Together to the top”.

The corporate profile is also the same for all sales

formats and companies in the Coop Group.

It shows how we perceive our work: close, diverse,

distinctive, innovative and partnership-oriented.

The missions vary within the Coop Group and are

company-specific. Through its individual missions,

each company makes a contribution to the Group-

wide vision and profile.

Our success pyramidCoop Group

Missions

Corporate profile

Vision

Close Diverse

Distinctive Innovative Partnership-oriented

company-specific

Togetherto the top

Our corporate profileCoop Group

Close

Together, we reach out to one another

We are present where people like to be.

We know our customers and we speak their language.

We take our customers’ concerns seriously.

We operate the densest network of sales outlets.

We offer services round the clock.

We support worthwhile projects in the public interest.

We are ourselves enthusiastic cus-tomers of our companies.

Diverse

Together, we create excellent products and services

We offer the best selection of ranges and services.

We operate internationally, nationally, regionally and locally.

We offer a wide array of products in a range of different sales formats.

We create genuine shopping and con-sumer experiences for our customers.

We are leaders in consumer information.

We build on the individual strengths of our employees.

We offer our employees a wide range of career and personal development opportunities.

Togetherto the top

company-specific

Distinctive

Together, we create added value

We stand out for the freshness and quality of our offering.

We are unequivocally committed to sustainability in all its dimensions: economic, environmental and social.

We offer a unique mix of own-label and manufacturer brands.

We guarantee the best value for money.

We set the standards for service and customer guarantees.

We impress through the friendliness and professional expertise of our staff.

We communicate proactively and effectively.

Innovative

Together, we shape our future

We are impetus drivers and multipli-ers of new, sustainable products and services.

We develop fast and effective pro-cesses by combining expertise and decision-making skills.

We foster the courage to be creative and the determination to bring about change.

We measure ourselves against the best and we pay attention to detail.

We use new technologies to find intel-ligent solutions.

We are a learning organization.

Partnership-oriented

Together, we inspire trust

We agree objectives and measures.

We act both internally and externally in accordance with defined customer and supplier principles.

We develop solutions in constructive dialogue.

We implement decisions systematically.

We lead by example.

We set benchmarks in training and information.

We act responsibly and socially.

We reward success.

Success pyramidCoop

Togetherto the top

Missions

Corporate profile

Vision

Close Diverse

Distinctive Innovative Partnership-oriented

Diversity Enthusiasm

Dynamism Sustainability Pricing performance

Applies to:

Print run10 000 G / 4 000 F / 2 000 I / 2 000 E

Published byCoop Cooperative

Public Relations

December 2012

Information / Contact / OrdersCoop

Info Service

Postfach 2550

CH-4002 Basel

Tel. +41 61 336 66 66

www.coop.ch

PhotographyAnne Gabriel-Jürgens, Hamburg / Zurich,

other photographers and Coop employees