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FUNDRAISING IS SOCIAL

1. “Philanthropy is going to become a more donor-centric

experience, and non-profits will not be able to „own‟ the

donors, as people in the sector commonly say,” said Matt

Mahan, the vice president of social impact for Causes.

2. The Rising Importance of a Social Good Identity –“This is who

I am as defined by what I‟m doing to make the world a better

place”, said Jeffrey Wolfe, co-founder of Crowdrise.

3. “These platforms offer the ability to tell their stories, to

receipting donors, handling refunds and customer support, to

simple, robust reporting, to tools to empower peer and team

fundraising to widgets to distribute throughout the web…”

Sebastian Traeger, CEO of Razoo.

2

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WHY COOLCOZ

3

The problem we want to solve

Charities, creative projectsand social enterprises are

all great causes. They need moneyand supportersto

impact the world and we want to be a part of it.

Our solution

CoolCoz, a social fundraising platform, empowering

individuals, nonprofits and corporations to raise

funds for the causes they care of.

What makes CoolCoz unique… CoolCoz brings people

togetherandfunto fundraising !”

|

Raise the

Funds

Share in the

Fun

i

Challenges Events

French Dinner

17 June 8pm Moscow

1500 RUR

For Olga, cancer patientJoin us for a delicious French

home dinner with foie gras

JOIN !

|

USERS NEEDS

Fundraisers“We need new ways to raise more money and involve more people”

Corporations“We want to connect with our employees and our customers and show them wecare about social good”

PEOPLE“We want to do good but also have some fun along the way !”

* Photos from actual CoolCoz Events and logos of organizations supported by CoolCoz

|

VALUE PROPOSITION FOR PEOPLE

BEFORE…Worked in front of the computer all day;Lunched with her colleagues;Went out for pizza with her girlfriends.

Her good deed: adopted an abandoned kitten.

AFTER…Started yoga classes;Tried to dance tango in new club, tasted “crepeSuzette” at a Bistronomie dinner, listened toTchaikovsky in an old mansion…;Overcame her fear of height and parachutejumped;Meet Georguy, her new boyfriend, at the CocaCola Mustache Day Challenge.*

Her good deeds: supported Greenpeace,raised money for little Timoteyka‟s cancertreatment, helped the restoration of an heritagechurch in Kaluga, funded a social entrepreneurin Radjastan...

Tatiana, 28 y.o.

* Challenges do not exist yet, the other examples are inspired by real CoolCoz Events & Causes

| 77

GROWTH MARKETS OPPORTUNITY

LEISURE AND MEDIA

FRANCE = €66.5 billions (+5%).

RUSSIA = $16.5 billions (+9,4%).

Worldwide, leisure and media should generate $1,690 billions

in 2014 with an average growth of 5% per year between

2010 and 2014.

ONLINE ADVERTISMENT

FRANCE = €2.5 billions (+11%).

RUSSIA = $870 millions (+ 37%).

Worldwide, advertisement on social networks should grow

from $2.1 billions in 2010 to $8.3 billions in 2015.

.

DONATIONS

FRANCE = €3 billions (+6%).

RUSSIA = donations to the 107 largest nonprofit organizations

= $780 millions (+30%).

In the US, donations represent over $300 Billions and online

donations is the fastest growing segment (10% of

donations in the US).

Leisure

CharityInternet

CoolCoz is a platform at the intersection of Leisure, Internet and Charity.

|

COMPETITORS

8

1. CAUSES RELATED SITES

Find a cause to donate to:

JustGiving

Kickstarter

Blago.ru

2. MEETING PEOPLE SITES

Find a way to meet new people:

MeetUp

Internations

aSW

CoolCoz = JustGiving + MeetUp

|

COMPETITION VALUE CURB

High

Low

COOLCOZ

JUSTGIVING

MEET UP

KICKSTARTER

|

FEATURES AND SERVICES

10

Collect the funds

Mobilise the people

Challenges

Organization

Mobile and

Online Payment

Causes

AdministrationEvents

Organization

|

HOW IT WORKS (AN EVENT)

11

Elena cares about Max who

needs money for its

leukemia treatment.

She is a great cook and

loves chocolate. She decides

to organize a Choco Party

and adds the Event on

CoolCoz. She can keep up

to 30% of the money raised

to cover her expenses.

The Event is open to all the

community: her friends, the

people who care about Max,

the chocolate lovers,…

An Event can be small (a yoga class for a few people) or big (a rock

concert). It can be open to the entire community or only to your best

friends (your wedding). The price can be auctioned. Or fixed. Or left to

the generosity of the guests.

| 12

HOW IT WORKS (AN CHALLENGE )

Georges cares about an

Orphanage in Siberia.

He has great humor.

He decides to create a

crazy challenge on

CoolCoz: if people

donate RUR20,000 he

will cross Red Square in

a tutu. People‟s money

is deducted when

Georges posts a photo

or a video proving the

completion of its

challenge.

Challenges can be funny or serious. A fundraiser can create a challenge

for himself (if I manage to raise $500 for Cause X, I’ll…) or a donor can

create one for an individual or for the entire community (I donate $500

to Cause Y if…).

| 13

Key

achievements

and

milestones

Key-results

Idea

launched

Early

success of

private

dinners

Introduction

other type

events

Launch of

the website

Set up of the

foundation

1st semester 2011

First charity

dinner

organized in

Moscow

Weekly dinners

in Moscow

First media

coverage

First Party

organized in

July 2009Set up of the

Foundation

in Belgium to

control the

processing

of the funds

Website

available to

participants

2009 2010 2011

First dinner

outside

Russia

First diner

organized by

other than

Founders

First sport

event

Multiplication of

events in France

First concert

PAST ACHIEVEMENTS

13

First charity

bazaar

€300 raised

12 guests

€3,500 raised

150 guests

€11,000 raised

400 guests

€16,000 raised

600 guests

+ €1,000,000 raised

2,500 members

| 14

INTERNATIONAL PRESENCE

14

CoolCoz Events

CoolCoz Causes

CONCERTLONDON

Red Cross Japan

£900 / 90 participants

POKER NIGHT MOSCOW

Big Brother BigSister $5,000

/ 60 participants.

BRASILIAN DINNER PARIS

David, sickwith cancer

€1,600 / 60 participants

COCKTAILMILANO

Francesca RavaHaiti

€10,000 / 700 participants

| 15

STRATEGY BECOME A LIFESTYLE REACHSELECTED GROUPS

CATEGORIES

Food; Fashion; Sports; Live Music Professionals (Lawyers, Consultants);

Entrepreneurs;

Creatives.

INFLUENCERS

Partner with influencers in each

category.

Chefs, designers, champions,

artists, …

Partner with influential institutions.

Companies (McKinsey; MasterCard),

schools (INSEAD; Cordon Bleu), media

(ex. Forbes; Fashion.TV)

EVENTS

Organize signature events in each

category (“Dinners with a chef”;

Angels Bazaar; Charity Triathlons)

Organize events around issues

interesting for target groups (ex. Business

Breakfasts)

SOCIAL NETWORKS

Federate interest communities

though blogs, Facebook, Twitter

andPinterest.

Partner with existing blogs to

coproduce/share content.

Develop a presence on Linkedin.

Develop a presence in networks with

similar target groups (aSW; Internations).

GROWTH STRATEGY

We want 50,000 CoolCoz users within the next 12 months. We consider this

number the tipping point after which the registrations will snowball.

| 161616

22

16

MEDIA BUZZ

16

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KEY OPERATIONAL FIGURES

Year 1 Year 2 Year 3

NK* K* NK K NK K

250 250 750 750 2,250 2,250

500 5 1,500 25 4,500 100

500 5 1,500 25 4,500 100

Events

Challenges

Donations

150 150 450 450 1,350 1,350

75 100 225 500 675 2,000

25 100 75 500 225 2,000

(€ ,000)

ASSUMPTIONS

Average Fundraising for an NK/K Event = €600

Average Fundraising for a NK Challenge = €150

Average Fundraising for a K Challenge = €20,000

Average Fundraising for a NK Donation = €50

Average Fundraising for a K Donation Campaign = €20,000

600 2,200 7,600

*NK = Non-commercial (events/challenges/donations campaigns organized by individuals/charities

*K = Commercial (events/challenges/donations/donations campaigns organized by corporate entities)

|

FINANCIALS

(€ ,000) Year 1 Year 2 Year 3

Commissions 5% 30 110 380

Fees K Events

€0,02 per Event

10 30 90

Fees K Challenges

€10 per Challenge

50 250 1,000

Fees K Donations

€2,5 per

Champaign

12.5 62.5 250

INCOME 102.5 452.5 1,720

HR 144 480 660

Overhead

expenses

48 72 138

Others 36 72 216

COSTS 228 624 1,014

EBITDA (125.5) (171.5) 706

| 1919

TEAM

Alexandra Olsufiev

Founder

Lawyer ,

10 years international

experience

Bogdan Lucaciu

Founder,

CEO Sinapticode

IT Engineer

Natalia Dadiani

CoolCoz Russia

10 years in the fashion

industry

Nadine Arsenyev

CoolCoz Russia

10 years marketing

and media

Elena Goneva

CoolCoz Russia

10 years media and

education

| 2020

Thank you!!!

Contact:

Nadine Arsenyev

Nadine.arsenyev@coolcoz.com