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COOL MEDIA Packages

Media Buyer Overview A New System for Buying Television

Big Agency Case Study Comparison

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CASE STUDY: 2012

A BIG AGENCY MEDIA BUYS versus

COOL MEDIA PACKAGES

Our Big Agency is the leader in direct response media buying. Like most agencies, they staff an Account Manager, Media Supervisor and commissioned based media buyers who handle certain networks. When an account is closed, the Agency has an incentive to test across many networks, to be sure the media team buyers are paid. Cool Media Packages created a new way of buying media time. We build packages using precise audience impression data directly from the networks, to build smart media packages which delivers the target audience.

COOL MEDIA Packages

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Big Agency Buys vs. Cool Media Targeted Packages

The Big Agency tested WarGaming.net on 9 networks. Military Channel spots were a small part and aired spots at 3A-6A only.

Cool Media built a targeted media package and reached the clients target audience of Military Men, Gamers and History Buffs.

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Wargaming.net Big Agency

3rd cycle of buys Cool Media Package 1st Run of Package

Budget $90,680.00 $25,000.00

CPWL $19.86 $4.82

CPWH $6.50 $1.83

Total Web Lead 4,567 5,176

Total Web Hits 13,943 13,599

Number of Weeks 5 1 + Makegoods

The Big Agency burned through $285,555 over 6 months. In just one week, Cool Media’s targeted Wargaming Mens Package out performed the Big Agency by 412.03%.

Comparative Analysis

Media Campaign

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Our System provided Wargaming.net with a precise set of post logs and details of spot placements.

POST LOG REPORT

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HOW IT WORKS: NETWORKS AND DAYPART SELECTION Each quarter, we upload rates and audience impression data from each cable network in the US market. Our system displays the total audience reached by dayparts, on each network across a wide range of demos per network.

PATENT PENDING SYSTEM

COOL MEDIA Packages

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Cool Media builds smart media packages

As Packages are built using our system, we know the lowest CPM by network to reach a desired audience. With accurate reach data, Smart Media Packages are built.

PATENT PENDING SYSTEM

COOL MEDIA Packages

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Cool Media’s Patent Pending Technology … is the new way to buy TV.

PATENT PENDING SYSTEM

COOL MEDIA Packages

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Daypart Distribution

MEDIA PLAN* One Week Campaign NETWORKS DISTRIBUTION HH UNIVERSE SPOTS W25-49 W25+

Bravo Cable, Satellite, Telco 94,000,000 8 752,000

Discovery Fit & Health Cable, Satellite, Telco 50,000,000 12 192,000

DIY Network Cable, Satellite, Telco 56,100,000 4 56,000

CNN - Headline News Cable, Satellite, Telco 99,600,000 7 1,372,000

Hallmark Movie Channel Cable, Satellite, Telco 42,500,000 12 2,508,000

Ovation Cable, Satellite, Telco 46,000,000 21 125,700

Reelz Channel Cable, Satellite, Telco 61,100,000 13 216,700

• Media Plan is for planning purposes only. Spots may adjust slightly during live campaign. • After flight, any makegood spots will be booked to complete the package.

Target Audience: Busy Moms| W25-49 & W25+ Homes Reached: Approximately 99 Million Homes Format: :30 Total Spots/week: 77 Targeted CPM: $ 2.87 Targeted IMP: 5,222,400

National Cable Package | Sample 1

COOL MEDIA Packages

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* Media Plan may adjust slightly based on network conditions. ** CNN Airport does not report audience numbers.

Network Distribution Daypart HH UNIV Spot Impressions

CPM M 25-49 Total F 35-54 Total

Travel Channel Cable, Satellite, Telco MO-FR |6P-8P 95,000,000 4 35,000 140,000 55,000 140,000

$7.86

G4 Cable, Satellite, Telco MO-FR |3P-6P 71,800,000 10 28,000 280,000 12,000 120,000

CNN Airport Network

45 of America's Busiest Airports

MO-SU |6A-9A 95,000,000 10 ** ** ** **

BBC News Cable, Satellite, Telco MO-SU |6P-11P 85,000,000 9 43,000 387,000 25,000 387,000

CNN Cable, Satellite, Telco MO-SU |4A-7P 27,500,000 7 94,000 658,000 68,000 476,000

HLN Cable, Satellite, Telco MO-SU |6A-7P 99,600,000 9 80,000 720,000 100,000 900,000

TOTAL: 43 1,448,000 1,403,000

Package Cost: $100,000.00 Weekly Budget (3 weeks): $33,333.00 Total National Spots per week: 53 Total Viewers Reached: 4,208,000 + CNN Airport CPM: $7.86 + CNN Airport

Target Audience: Established Men 25-49 & Women 35-54 Homes Reached: 98 Million in 210 DMA Markets Format: :30

National Cable Package | Sample 2

COOL MEDIA Packages

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LETS PARTNER TOGETHER …

OPPORTUNITY

• Full Disclosure of media buys

• Post Log Reporting

• Traffic and Booking

COOL MEDIA Packages

COOL MEDIA offers:

For more details:

Beth Simonson Handler info@coolmediapackages.com

Cool Media Packages, LLC Phone: (310) 299-7779 10736 Jefferson Blvd., #451 Culver City, CA 90230