cool infographics: publishing and promotion
TRANSCRIPT
October 9, 2017
Cool Infographics:Publishing and Promotion
Randy Krum
Designer | Author | Instructor
@rtkrum
State of Search
Conference 2017
Global Internet Traffic Growth
(Petabytes/Month)
Cisco Visual Networking Index, 2016
2017
Over 200,000 Petabytes/Month by 2020
@rtkrum
#StateOfSearch
Image by Will Lion, 2008@rtkrum
#StateOfSearch
Search term =
“Infographic”
0
100
50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
@rtkrum
#StateOfSearch
Infographics Tell
Stories
Combining
Text
Illustrations
Data Visualizations
Layout@rtkrum
#StateOfSearch
Most
Infographic
s Suck!
@rtkrum
#StateOfSearch
Good Infographics are…
Understood
Quickly
Memorable Actionable@rtkrum
#StateOfSearch
Fictional Infographic
SEO Strategies
Used by the
Experts!
Search Keywords
1. SEO
2. Experts
3. Strategies
@rtkrum
#StateOfSearch
“By failing to prepare,
you are preparing to fail.”
- Benjamin Franklin
Setup Your Infographic for
Success
@rtkrum
#StateOfSearch
Infographics and
“Search Engine Optimization"@rtkrum
#StateOfSearch
Web spiders
can’t see your
infographic
@rtkrum
#StateOfSearch
The Goal:
Quality, High Ranking
BackLinks
Mashable
@rtkrum
#StateOfSearch
Facebook, Twitter &
DON’T COUNT
@rtkrum
#StateOfSearch
Not RelevantPopular Content
Unrelated to site
@rtkrum
#StateOfSearch
ONE DOES NOT SIMPLY
POST AN INFOGRAPHIC ON THE BLOG@rtkrum
#StateOfSearch
1. Landing Page
2. Self-Promotion
3. Outreach
4. Tracking
Infographic Release
Strategy
@rtkrum
#StateOfSearch
Nail the Landing
Page@rtkrum
#StateOfSearch
1. Infographic Landing Page
2. Title Tag
3. H1 Page Title
4. Text description with links
5. Image File Name
6. Image ALT attribute
7. Sharing buttons with custom text
8. Embed code
9. Shareable thumbnail
10.Mobile Friendly
11.EXIF Data@rtkrum
#StateOfSearch
1. Where to Post the Infographic?
You Want…
To direct as many views and links to one URL
To have control and analytics of the target URL
To be able to edit and modify@rtkrum
#StateOfSearch
Avoid just an image
SEO Strategies
Used by the
Experts!
http://coolinfographics.com/
SEO-Strategies-Experts-Infographic.jpg
@rtkrum
#StateOfSearch
A dedicated webpage
SEO Strategies
Used by the
Experts!
http://coolinfographics.com/
SEO-Strategies-Experts-Infographic.html
1. Analytics
2. Layout
3. Text
4. Meta Data
http://coolinfographics.com/
SEO-Strategies-Experts-Infographic.html
Put the Landing Page URL in the infographic image!
@rtkrum
#StateOfSearch
The Landing Page URL
Matters!
http://coolinfographics.com/SEOStrategiesExpertsInfographic.html
1. Includes Keywords
2. Search Spiders parse the page URL for keywords
3. Don’t run words together
@rtkrum
#StateOfSearch
Landing Page URL
http://coolinfographics.com/SEO_Strategies_Experts_Infographic.html
Underscore character “_” is a WORD JOINER
@rtkrum
#StateOfSearch
Landing Page URL
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
Dash/Hyphen character “-” is a WORD SEPARATOR
@rtkrum
#StateOfSearch
Landing Page URL
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
1. Uses Keywords
2. Search Spiders parse the page URL for keywords
3. Use separator: Don’t run words together
4. Sequence Matters
5. Add the word “infographic”
TIP: Create a shortened link for long URLs: http://bit.ly/1Ua4TBB
http://bit.ly/SEOinfographic@rtkrum
#StateOfSearch
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
Landing Page URL
@rtkrum
#StateOfSearch
Landing Page Layout
< >
Sharing Buttons
Text Description
Infographic Image
Embed Code
@rtkrum
#StateOfSearch
2. Title Tag
<head>
<title>Expert SEO Strategies Infographic</title>
</head>
Use natural language
Avoid “Keyword Stuffing”
Word order matters (most important first)
<body>
</body>@rtkrum
#StateOfSearch
Why are Title Tags Important?
Search Results
Visible to the User Social Default
@rtkrum
#StateOfSearch
Keep Title Tags
Under 55
Characters
@rtkrum
#StateOfSearch
Title Tag Tool
@rtkrum
#StateOfSearch
Expert SEO Strategies Infographic
Title Tag
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
@rtkrum
#StateOfSearch
3. Page Title
<head>
</head>
<body>
<h1> SEO Strategies Used By The Experts</h1>
</body>
Displays at the top of the page for the reader
H1 header style identifies this as the most important text on the page
@rtkrum
#StateOfSearch
Expert SEO Strategies Infographic
Page Titlehttp://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
SEO Strategies Used By The Experts
@rtkrum
#StateOfSearch
4. Text DescriptionUse natural language, Avoid “Keyword Stuffing”
Displays on the page for the reader
May include text links
Keep short, only 1-2 paragraphs
We surveyed 200 of the top SEO industry experts to identify
the top strategies used today. The infographic below
breaks down the most common strategies and tactics used
by the experts. Learn more about our SEO services!@rtkrum
#StateOfSearch
Expert SEO Strategies Infographic
Description
Text
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
SEO Strategies Used By The ExpertsWe surveyed 200 of the top SEO industry experts to identify the top
strategies used today. The infographic below breaks down the most
common strategies and tactics used by the experts. Learn more about our
SEO services!
@rtkrum
#StateOfSearch
5. Meta DescriptionUse natural language, Avoid “Keyword Stuffing”
Displays as text snippet in search results
Keep short, less than 160 characters
@rtkrum
#StateOfSearch
5. Meta Description
<head>
<meta name="description" content="This infographic
breaks down the most common strategies and tactics
used by the top SEO industry experts”
</head>
<body>
</body>@rtkrum
#StateOfSearch
6. Social Sharing
ButtonsCan use individual Social Buttons
Or a multi-button service
Place at top of page for easy sharing
@rtkrum
#StateOfSearch
Customize
the
default text
@rtkrum
#StateOfSearch
Expert SEO Strategies Infographic
Social
Sharing
Buttons
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
SEO Strategies Used By The ExpertsWe surveyed 200 of the top SEO industry experts to identify the top
strategies used today. The infographic below breaks down the most
common strategies and tactics used by the experts. Learn more about our
SEO services!
@rtkrum
#StateOfSearch
7. Infographic
Image
Filename
SEO Strategies
Used by the
Experts!
Infographic.jpg
Infographic Final Final Final.jpg
NO
@rtkrum
#StateOfSearch
SEO-Strategies-Experts-Infographic SEO Strategies Experts Infographic
SEO_Strategies_Experts_Infographic SEOStrategiesExpertsInfographic
_ Underscore is a word joiner
- Hyphen/Dash is a word separator
=
=
@rtkrum
#StateOfSearch
A Good Image
Filename
SEO Strategies
Used by the
Experts!
SEO-Strategies-Experts-Infographic.jpg
@rtkrum
#StateOfSearch
8. Image ALT Text Attribute
<body>
<img src=“SEO-Strategies-Experts-Infographic.jpg” alt=“Top
SEO Strategies Used By Expert marketing consultants to
improve the PageRank of web pages”>
</body>
Text displayed when images are turned off in the browser
Also used for accessibility software
Should be natural language
@rtkrum
#StateOfSearch
Expert SEO Strategies Infographic
Image
File
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
SEO Strategies Used By The ExpertsWe surveyed 200 of the top SEO industry experts to identify the top
strategies used today. The infographic below breaks down the most
common strategies and tactics used by the experts. Learn more about our
SEO services!
SEO Strategies
Used by the
Experts!
@rtkrum
#StateOfSearch
9. Embed CodeOthers can use the code to display your infographic on their website
Avoids downloading the image and uploading to their server
Gives you control over the HTML used by others
@rtkrum
#StateOfSearch
Embed Code
Fully functional HTML code
Don’t overdo it - you will scare off sharing
You control the image, the link, the Alt-Text and the Display text@rtkrum
#StateOfSearch
Embed Code<body>
<p>Please share this infographic on your site by copying and pasting the code
below</p>
<textarea style=“width:540px;height:100px”>
<a href= “http://coolinfographics.com/SEO-Strategies-Experts-
Infographic.html”>
<img src=“ SEO-Strategies-Experts-Infographic-small-500px.jpg” alt=“Top SEO
strategies used by expert marketing consultant to improve the PageRank of
websites”>
</a>
<p> SEO Strategies Used By The Experts - An infographic by the team at <a
href="http://coolinfographics.com" >Cool Infographics</a>
</textarea>
</body>@rtkrum
#StateOfSearch
Expert SEO Strategies Infographic
Embed
Code
http://coolinfographics.com/SEO-Strategies-Experts-Infographic.html
http://coolinfographics.com/
SEO-Strategies-Experts-Infographic.html
@rtkrum
#StateOfSearch
Landing Page Layout
< >
Sharing Buttons
Text Description
Infographic Image
Embed Code
@rtkrum
#StateOfSearch
10. Mobile Friendly
In April 2015, Google started using Mobile Friendliness as a ranking factor
@rtkrum
#StateOfSearch
Don’t use IMG
attributes to reduce
image size
SEO Strategies
Used by the
Experts!
2,000px wide
<body>
<img src=“SEO-Strategies-Experts-
Infographic.jpg” width = “800” height = “1500”>
</body>
NO
@rtkrum
#StateOfSearch
Compress
images to
reduce file size
and faster page
load times
SEO Strategies
Used by the
Experts!
SEO
Strategies
Used by the
Experts!
800px wide for
original
infographic
500px wide for
embed code and
blog posts@rtkrum
#StateOfSearch
Use Google’s Mobile
Friendly Test
@rtkrum
#StateOfSearch
11. Edit the EXIF
Data
@rtkrum
#StateOfSearch
EXIF Editor (Mac)
@rtkrum
#StateOfSearch
EXIF Editor (Mac)
@rtkrum
#StateOfSearch
1. Infographic Landing Page
2. Title Tag
3. H1 Page Title
4. Text description with links
5. Image File Name
6. Image ALT attribute
7. Sharing buttons with custom text
8. Embed code
9. Shareable thumbnail
10.Mobile Friendly
11.EXIF Data@rtkrum
#StateOfSearch
2. Self Promotion
Infographic
Landing Page
Company Website
Company BlogCompany
Social Media
Newsletter
Company
Website
Home Page
@rtkrum
#StateOfSearch
9. Shareable ThumbnailsFor Social Media Sharing
@rtkrum
#StateOfSearch
Image
Sharing
Issues
@rtkrum
#StateOfSearch
Explicit vs. Implicit images
@rtkrum
#StateOfSearch
Explicit images only
2:1 Aspect Ratio
@rtkrum
#StateOfSearch
Post on Company’s Social Media
1. Post across all company channels
2. Post multiple times
3. All posts link to the Infographic Landing Page
4. Post different days of the week
5. Post different times of the day
6. Include thumbnail images@rtkrum
#StateOfSearch
Promoted Posts
Facebook’s 20% Rule
@rtkrum
#StateOfSearch
New Facebook Image Tester
facebook.com/ads/tools/text_overlay@rtkrum
#StateOfSearch
3. Outreach
Key
Influencers
News
Media
Personal
Networks
Infographic
Sites
@rtkrum
#StateOfSearch
Key InfluencersSearch for authors that have posted on similar topics
1. Active?
2. PageRank?
3. Traffic?
4. Followers?
5. Infographics?
@rtkrum
#StateOfSearch
Your Message to
Influencers
• Personal Note
• Why relevant to their audience
• Link to infographic Landing Page
• Text description of infographic
@rtkrum
#StateOfSearch
Outreach Errors
• Don’t send a form letter
• Don’t get the influencer name or website
wrong
• Don’t include the JPG image
• Don’t offer exclusivity
• Don’t ask for a reply to get the link
@rtkrum
#StateOfSearch
Infographics Sites
1. Self Publishing Sites
2. Free Submission Sites
3. Paid Submission Sites
List on: coolinfographics.com/links
@rtkrum
#StateOfSearch
PR News Sites
@rtkrum
#StateOfSearch
4. Tracking
Social
Shares
Backlinks Posts
Without Links
Web Stats
@rtkrum
#StateOfSearch
Google Analytics
@rtkrum
#StateOfSearch
Link Shortener Analytics
@rtkrum
#StateOfSearch
Check the Social Counters on
top backlink sites
Your
CountersOther Counters
@rtkrum
#StateOfSearch
Open Site
Explorermoz.com/researchtools/ose
@rtkrum
#StateOfSearch
Reverse Image Search
@rtkrum
#StateOfSearch
Reverse Image Search
@rtkrum
#StateOfSearch
coolinfographics.com/book
Download a Free Chapter!
@rtkrum
#StateOfSearch
DFW Data Visualization & Infographics
#DFWDataViz Meetup.com/DFWDataViz
@rtkrum
#StateOfSearch