convert the “power of funny” into the “power of money” with……

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Convert the Convert the “Power of Funny” into the “Power of Funny” into the “Power of Money” with……. “Power of Money” with…….

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Page 1: Convert the “Power of Funny” into the “Power of Money” with……

Convert the Convert the “Power of Funny” into the “Power of Funny” into the

“Power of Money” with…….“Power of Money” with…….

Page 2: Convert the “Power of Funny” into the “Power of Money” with……

• The BOB & TOM Show is built on comedy, lifestyle talk, and celebrity guests. Add news, sports, and the occasional live musical performance and listeners are guaranteed fresh content with 4 hours of upbeat entertainment.

• The BOB & TOM Show is America’s leading media outlet for comedians ranging from superstars like Seth Rogan and Billy Crystal to up-and-coming rising stars.

• The BOB & TOM Show is heard on over 100 radio affiliates. Nationally-syndicated, it takes radio’s largest staff of award-winning performers, writers, and musicians to GUARANTEE millions of BOB & TOM Show listeners and followers the most creative content on air.

Page 3: Convert the “Power of Funny” into the “Power of Money” with……

Getting Results• The BOB & TOM Show is the most successful AM drive show in the Rock type format in the

country. • The BOB & TOM Show owns the male demos from 18-34, 18-49, and 25-54.• The BOB & TOM Show has a team of experts to assist you with local execution regarding

sales, programming, and promotion.• The BOB & TOM Show prides itself on having responsive listeners that get results for the

audience and advertisers.• The BOB & TOM Show has one of the most affiliate friendly clock in the country.

Page 4: Convert the “Power of Funny” into the “Power of Money” with……

BOB KEVOIAN

Born in Los Angeles and graduated from Cal State Long Beach, Bob toured extensively with theater groups and began his radio career in Northern Michigan where he met Tom and headed to Indianapolis.

TOM GRISWOLD

From Cleveland, Tom attended Columbia University. After a radio stop in Florida, Tom met up with Bob in Petoskey, Michigan and formed the team which came to Indianapolis.

CHICK MCGEE

Born in London, Ohio. Chick made it to a small station in Indy. When they had enough of him, he came on with Bob & Tom to do sports and announcing duties and created the role of the one and only Mr. Obvious.

KRISTI LEE

Kristi joined the show as News Director. Kristi is a native of Indianapolis and attended Indiana University. She has also worked in TV with Fox Sports and ESPN.

Page 5: Convert the “Power of Funny” into the “Power of Money” with……

SCOTT POTASNIKScott is the shows man-on-the-street and regular guest host. Scott came to the show from The Playboy Channel

and is the resident committed bachelor. Scott’s outrageous views on life and single-guy perspective

always makes for fun conversation, especially with Kristi Lee.

PAT MCAFEEPat is the current punter for The Indianapolis Colts® and regular guest contributor to the show. Pat’s inside take on the NFL® and experience as a professional football player makes him a unique voice on the show. Pat is unpredictable, we never know what he is going to do

next and we like it that way.

BOB&TOMRegular On-Air Cast

Page 6: Convert the “Power of Funny” into the “Power of Money” with……

DEAN METCALFDean is the producer of The BOB & TOM Show. When he’s not putting calls on the air, he’s calling in on the air. His talent

spans from brilliant musician to the idiotic caller on The Mr. Obvious Show. 

    

RON SEXTONRon joined the show as a voice actor

and is from Indianapolis. In addition to many great

show characters, he is the voice of Donnie Baker…. Swear to God he is.    

STEVE SALGESteve is one of America’s top celebrity

impersonators. With the show since 1986, Steve is Bill Clinton, George Bush,

Al Gore, Larry King, Joe Biden, and many, many more. ‘Nuf said.    

Page 7: Convert the “Power of Funny” into the “Power of Money” with……

Tim Allen • Slash• Mick Jagger • Gene Hackman • Arnold Palmer • Rob Reiner • Peter FramptonDennis DeYoung • Barack Obama • Crosby, Stills & Nash • Jim Gaffigan • Cheech Marin • Jeff Dunham • Hillary Clinton

Donald Trump • Aerosmith • Bill Cosby • Ron Howard• Jeff Gordon • Tony Stewart • Billy Crystal Kevin Spacey • Jeff Foxworthy • Larry The Cable Guy • Frank Caliendo

Page 8: Convert the “Power of Funny” into the “Power of Money” with……

The Elevator Speech“Listening to the Bob & Tom Show is like hanging out in a café and eavesdropping on a group of friends at the next

table. The conversation is so compelling, honest, and funny

that you want to make sure you go back next day to see what else they are talking about.”

Page 9: Convert the “Power of Funny” into the “Power of Money” with……

BOB & TOM Commercial Reads• The BOB & TOM Show fosters a trusted relationship among their listeners.

• The BOB & TOM Show becomes “brand ambassadors” for advertisers through commercial reads.

• The BOB & TOM commercial reads are interpreted as recommendations and valuable word of mouth advertising.

• BOB & TOM commercial reads bring credibility to the advertisers message.

• Listeners respond to messages, and indicate that the BOB & TOM Show influences their opinion.

• Many BOB & TOM listeners have purchased a product, or they have considered a purchase of a product or service advertised during the show.

Page 10: Convert the “Power of Funny” into the “Power of Money” with……