So far this year we´ve got 3568 sign ups, 350 applicants and only 73 raises...

• Be Reactive...• Keep Waiting

for students who submitted the expresion of interest to apply, sit MRB and raise

• Be Pro-active...• Call them, send

them sms, solve their questions and concerns on spot, give them more personalized information and encourage them individually to apply or go through the whole process

We have 2

options....

Why conversion is so important?Because is the only way for us to hit our goals. Actually our marketing strategies are more effective than in the past, we have attracted an important number of potential customers but the priority now is to CONVERT them into proper customers.It is not strategic keep running marketing

activities if we are not converting the expressions of interest into applicants and

the applicants into raises...

Where are are at right now??

Is the end of the month, EBs 2014 are almost half way through their terms and only 3 LCs are growing in Raises, only 2 LCs achieved the goals for applications in this month, only 1 LC accomplished the goals for RAISES in April.... Only 3 LCs have more than 60% conversion from Applications to raises...

The results-?

What happened to all this applicants?

Why we are not converting more?

Long processes Slow response

Lack of focus and urgency for

WinterNot enough

sales activity

oGCDP Conversion Challenge

3 Weeks to change 250 lives

How does it works-?

For the next 3 weeks the MC will pay for credit on the national skype accounts and will provide the user and password to all the LCs. So LCs can call and send sms to all the students who have expressed interest in our Go Volunteer program and all the students who applied and hasn´t been raised yet.

What do you need to do? 3 simple steps

1. Update the tracking tool on Podio (Join AIESEC form and Go Volunteer application form) so everyone knows the current status of the candidate

2. Organize the calling mania with the OGX and MaC teams (more LC members are invited to join) and book the time so you can use the skype accounts

3. Call and solve questions on spot and give them specific time due date to apply, sit MRB and Raise ...

If there is a need for more accounts MC will create more and buy credit...

• Log in (user): aiesec.australia• Password: Ozzie2012

• Log in (user): aiesec.australia2• Password: Ozzie2012

OGX Calling Mania

Sign up to Application

Marketing members and LC members can help to contact all

the sign ups....

OGX should be fully responsibles for this.Please after every calling mania update the status of the applicant on Podio so you can track the progress

Application to Raise

for successful sales calls• ALWAYS introduce yourself• Stan up and smile while you talk• Read the candidate applications first and keep it open during the conversation• State the purpose of your call. It's best if you can provide the purpose within a

question. "If we can show you a few projects and the opportunity to have a individual conversation with one of the AIESEC representatives to provide you more information and answer any question that you may have about our programs, would you be interested in?" This is very likely to get a yes response..

• Take key notes and put the conversation output on the application on Podio as a comment

• Understand OGX processes pretty well (Countries, few projects, price, logistics)• Express gratitude. Always thank the potential client for allowing you a few

moments in his busy day. Tell him that you won't waste a second of his time. "I want to thank you for taking my call.

• Always wrap up the conversation with the next step: due date to apply, follow up call, time and date for next info session, MRB, etc...

Please have a look to the following spreadsheet to book time for the calling mania in your LC and to see the list of

people who applied but hasn´t been raise yet:

https://docs.google.com/a/aiesec.net/spreadsheets/d/1iTY8vE9VsItQeAUndxo6aJRXu36rtqqZI46VFpCQyAw/edit#gid=1776400687Keep it simpleMake it happen