converse digital strategy campaign
DESCRIPTION
This presentation is for a Converse digital strategy campaign that I created to promote the brand through social media and to encourage participation and followers.TRANSCRIPT
Converse: Your CanvasDigital Strategy Campaign
Target Market:
Teens- mid 20’s
Creative minded/ artistically inclined
Unique/ alternative personal style
The Creative Counterculture
The BIG Idea:
Consumers get the chance to design their own pair of Converse shoes
The winner would have their shoes produced and sold
EVERYONE can participate through social media
Collaborate with Converse Competition
Contest Process:
Purchase a specifically marked pair of Converse shoes— these will become your “canvas”
Sign up for your Converse social media profiles
Create!
Enter the Contest
Social Media Profiles
Each designer will be encouraged to share their design process
Converse will share the best posts
Twitter:
Each designer will have their own twitter handle
For every retweet, or favorite, they receive points toward the final vote
Tweet the design process
Each designer will have an Instagram account for the competition
Likes and shares translate into points for tabulating the winner
BloggingThis is where the designers get to show their personality
Behind the scenes look for followers
Converse can use them as guest bloggers
Text
Final Vote!Followers Choose the Winner
TextCreativity Conversion#Conversecanvas