zara new strategy campaign
TRANSCRIPT
New Advertising Campaign
By Qingyang Zheng
Brand Background
Founded:
Industry
Products
Parent
Founder
CEO
Website
1975
Retail
Clothing
Inditex Group
Amancio Or tega
Pablo Isla Alvarez de Tejera
http://www.zara.com
The primary operation of Zara
do with clothes for all individuals and of all ages
What does ZARA do
Background of Cloth Industry
Various players
Adapted rigorous strategies
Objective
Get as many people as possible to know the Zara’s products. At the same time, these people should
also be shown that they can acquire the products which are on
offer.
The target market the products
for all individuals and of all ages
the prices the commodities
mid range.
A significant number of individuals can own the clothes.
Strategies for Zara
Do with Technology
Establish a significant presence on the internet
1) Website should be optimized
2) Partner with search engine companies
3) Have a presence on popular social network
sites
Budget
The marketing activity is one which can take quite a lot of financial
outlay. However, the most important thing is to ensure that the message
gets to the intended audience.
Budget
Six Million Dollars
1) web presence
2) The web platform customers use for the purpose of making their purchases
3) Establish portals for the various countries
Works Cited
Luther, William M.. The marketing plan how to prepare and implement it. 3rd ed. New York: AMACOM, 2001. Print.
Sheehan, Brian. Online marketing. Lausanne: AVA Academia, 2010. Print.