converging media is your friend
TRANSCRIPT
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CONVERGING MEDIAIS YOUR FRIEND
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SYNERGY!
NEVER
BADMOUTH
- Jack Donaghy
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BRANDING STRATEGY
A social media branding strategy outlines your social media goalsand how you will accomplish them. It also establishes the tone ofyour approach, the content you will provide and the responseyou seek to get. The more direct with the strategy, the better.
It establishes the tone of your organization (radio, TV, or Publication)
It allows and online voice that could be comprised of multiple people.
It becomes your content bible.
It doesnt focus on design. CONTENT IS KING!
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APPS: NO PROGRAMMINGEXPERIENCE REQUIRED
TuneIn Radio for iPhone and Android (Sign up)
A Online Radio for Android (Manually enter URL)
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WHEN YOU WANT TO MAKE A CHANGE TO YOUR WEBSITE...
OR THIS?
DOES IT LOOK LIKE THIS?
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USING A CMS TO EXPAND YOURPRESENCE ONLINE
Pros Cons
Its free! Can be intimidating to jump into
Extremely more user-friendly More is needed to setup (SQL)
Content lives on to next redesign PHP skills can help
Your site gets updated more
Plugins allow simultaneous
Facebook and Twitter updatesUser ermissions
Highly Customizable
Focus on your content
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WHAT YOU CAN USE YOUR
WEBSITE FOR News and Events
Blogs
Photo/Video Galleries
Streaming
Feature Stories
Online Store
Fundraising
Advertising
Underwriting
Promotions/Giveaways
Plugs for Social Networking
Live Chat with DJs
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WORDPRESS DEMO
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GOOGLE ANALYTICS
Google Analytics is the enterprise-class web analyticssolution that gives you rich insights into your website
traffic and marketing effectiveness. Powerful, flexible andeasy-to-use features now let you see and analyze yourtraffic data in an entirely new way. With Google Analytics,you're more prepared to write better-targeted ads,
strengthen your marketing initiatives and create higherconverting websites.
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AFFILIATE PROGRAMS
iTunes Affiliate: Link your charts, reviews and make $$$
Amazon Affiliate: Good for music, book, and movie reviews
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TWITTER: THE POSSIBILITIESARE ENDLESS
Ticket Giveaways
Contests
Playlist Logging
Shout Out to Bands/
Artists
Live Instant MessageReplacement
Rant about everydayevents
Website links
RT Other Campus News
Polls
Direct communicationwith followers
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TV ON THE RADIO? (OOPS NOT THE BAND...)RADIO ON CAMPUS TV
Another outlet for exposure.
People use their TVs more than radios!
Chance to have some visual content
Use for announcements/promotions
Can be music to channel guide
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Denon DNV-755
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PEOPLE ON YOUR CAMPUS TO BRIBE
IT Staff
Computer Science Majors
Cable TV Admins Student Activities
RAs
Dining Services Director
Other Campus Media
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CONTACT INFO
John Devecka - Operations Manager - WLOY Loyola [email protected]
Tim Teeling - General Manager - WLOY Loyola [email protected]
Caila Brown - General Manager - SCAD [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]