CONVERGING TECHNOLOGY IN

THE DIGITAL MEDIA WORLD

By Taniko & Tayla

(www4.uwm.edu/, 2013)

WHAT IS CONVERGING MEDIA? “It is the blending of multiple media

forms into one platform for purposes of delivering a dynamic experience.” (blog.distinctstudios.com/, 2013)

Technological convergence combines various platforms, typically voice, data & video, and evolves them into one product which performs similar tasks.

Technological and media convergence is the merging of two different technological systems, forming as one and evolving into being able to operate similar tasks together within one single product. Converging technology can refer to the prior separate technological functions, such as voice control, video or internet functions; being able to all merge and form together, to work as one simultaneously. This then becomes known as and would the definition of, a converging media product. Some examples of these converging media products are as follows below.  

CONVERGING MEDIA & CONVERGING TECHNOLOGY

THE CONVERGENCE OF MEDIA

(www.web-strategist.com/, 2013)

CONVERGING MEDIA WORKFLOW

THE SMART TV A smart TV is the integration of both the

internet and television, merging as one.

(www.techradar.com/, 2013)

FEATURES Since there is no actual industry

standard for Smart TVs in the current technological market as it is; not all Smart TVs are the same, in that they offer different platforms of apps and functions.

For example some Smart TVs may have more of an advantage and excel with TV functions such as on-demand apps and programs; whereas others may excel more with on-demand movies & box sets.

FUNCTIONS iPlayer YouTube, Netflix, Lovefilm and Blinkbox Not all smart, connected TVs are

equal - they differ greatly in looks and Various apps – Which can also be connected

and linked up various other technology products, such as; iPads, iPhones, Computers etc. but all can get online, most using

Imbedded Wi-Fi Voice Interaction Touch Screen Gesture Sensor

EXAMPLES

EVOLUTION

(etc.cmu.edu/, 2013)

It is estimated that in the 2013 the Smart TV market will grow to 85 million devices; and it is estimated that 87 million will be sold. (www.forbes.com/, 2013)

JOB ROLES

Software Development

Hardware Design Sales & Marketing Accessories

REVENUE STREAMS Sales Partnerships

Facebook, Twitter, SkypeLove Film, NetflixsBBC iPlayer, 4oDiTunes

Downloads Commission App Sales

BIBLIOGRAPHY http://www4.uwm.edu/mediamilwaukee/news/

workshop-on-social-media.cfm http://blog.distinctstudios.com/?p=429 http://www.web-strategist.com/blog/category/

converged-media/ http://jobsearchtech.about.com/od/

historyoftechindustry/g/convergedtech.htm http://www.techradar.com/news/television/6-best-

smart-tv-platforms-in-the-world-today-1120795 http://www.forbes.com/sites/michaelwolf/

2013/02/25/3-reasons-87-million-smart-tvs-will-be-sold-in-2013/

http://www.etc.cmu.edu/projects/dynactiv/?p=237

THE IPHONE An iPhone is a multimedia enabled

smartphone product; which incorporates both telephonic, web, music, video, photographic and app functions all in one device.

FEATURES Since the very first initial model of the

iPhone, the product itself has emerged quite evidently with its increased quality of uses and various functions & apps.

The iPhone is a complex and innovative device; which is in fact more like a mini hand held computer, rather than just a phone. As it has such a wide range of features within the device.

FUNCTIONS Phone Mail Safari - Built in Web-browser Music – Ipod app – Can play out music, as

well as audio books & podcasts from playlist Camera – 2.0 – 3.2 megapixel Voice dictation Video Apps Touch screen Built in high capacity storage drive

EXAMPLES

EVOLUTION

Here we are shown the evolution of the devices features and how it has evolved and further progressed; since the first ever model of the device which was launched back in 2007.

JOB ROLES Hardware Engineering Software Engineering Marketing Design Merchandising Product Management Customer services & Support, HR, Finance Information Systems & Technology Legal Operations Real Estate & Development Sales Administrative

REVENUE STREAMS Sales Partnerships

Facebook, Twitter, SkypeBBC iPlayer, 4oD

Downloads Commission – Also from, iTunes – Music, Books, Films etc.

App Sales App store – Game sales etc. iTunes Store Phone/Network carriers

APPLE REVENUE STREAMS

THE GENERATED REVENUE, FROM APPLE’S MUSIC DOWNLOADS & APPS

BIBLIOGRAPHY

http://electronics.howstuffworks.com/iphone4.htm

http://innovationprinciples.blogspot.co.uk/2011/05/iphone-vs-android.html

http://www.apple.com/jobs/uk/corporate.html

JOB ROLES Hardware Engineering Software Engineering Marketing Design Merchandising Product Management Customer services & Support, HR, Finance Information Systems & Technology Legal Operations Real Estate & Development Sales Administrative

THE SOCIAL NETWORKING SITE - FACEBOOK

Facebook is a converging media product as it is a social networking site which allows you to connect & communicate with people over the internet; as well as being able to allow for people to store images and videos on their own profile.

FEATURES One of features which is implemented into the

site, is that you can actually take a video or a picture via your webcam on your computer – and then upload it straight on to Facebook.

Equally there are now apps available for various social media sites, which are available to download on to your phone. Allowing you to link your mobile to you account; therefore any notifications, messages etc. – Come straight to your phone and you can then access your account; Upload pictures, update comments and so on, conveniently and swiftly from the commodity of your mobile device.

FUNCTIONS News feed Friends Timeline Wall Like Messages & Inbox Notifications Networks, Groups, Pages Applications Events Notes Places Photos Videos Phone, smartphone integration Hash tagging Poke Languages Mood faces Listen with friends Facebook live

EXAMPLES

EVOLUTION

JOB ROLES Software Engineering Communications & Public policy Product management Infrastructure IT & Security Design & User experience Data & Analytics Sales & Business Development Online Operations Marketing Legal, Finance, Facilities & Admin HR & Recruiting

REVENUE STREAMS Sponsorships Advertising

HOW DOES THE ADVERTISING PROCESS WORK…

This diagram shows how the adverts are actually strategically matched to Facebook users phones and also emails; In order to target the right audiences for each product/brand and ensure the best results marketing and promotion wise.

COMMISSIONING PROCESS OF A CONVERGING MEDIA PRODUCT Review proposal Develop proposal Agree commission Initiate projectWhen commencing the process of the commissioning of a product, some guidelines to follow would be things such as; Searching the market thoroughly and doing research to investigate if your product is already available within the current market. You must also ensure that your product pitch and idea, is suited to & appropriate for the proposed commissioner at hand.

COMMISSIONING PROCESS OF A CONVERGING MEDIA PRODUCT

Guidelines to follow: - Ensure that you are clear about cross

platform channels and product flexibility- Ensure that the idea complies with the

commissioners guidelines- Ensure the idea is original- Think about the aimed audience and

ensure ideas are well targeted to the target audience/market

- Ensure that all hardware/software/facilities needed is accounted for

COMMISSIONING PROCESS OF A CONVERGING MEDIA PRODUCT

An examples of the commissioning process is shown below –

BIBLIOGRAPHY https://www.google.co.uk/search?q=face

book+sponsorships&source=lnms&tbm=isch&sa=X&ei=EQtLUsDWAcPUtAahqYDQCg&ved=0CAkQ_AUoAQ&biw=1424&bih=724&dpr=1#q=facebook+advertisements&tbm=isch&imgdii=_

https://en-gb.facebook.com/careers/

http://www.technobuffalo.com/2013/09/30/facebook-graph-search-updated-with-new-features/