Guld Ádám Ph.D.

University of Pécs

Department of Communication and Media Studies

CONVERGENT MEDIA SYSTEMS,

CONVERGENT MEDIA STARS?

STARS AND CELEBRITIES - THE CONCEPT OF STARDOM

Stardom: beginning of the 20th century

Continuously changing concept

Stars conquering new territories: symbolic and geographic

Sports Economy Politics Popular culture

INTERDISCIPLINARY STUDY OF THE EXPANSION OF

CELEBRITY CULTURE

TV stars are still the most well-known faces of the media

TV stars can reach the widest possible audiences

TV stars and media convergence: extending and reinforcing stardom

The export of stardom through different media platforms

TELEVISION, MEDIA CONVERGENCE AND STARDOM

(Marketing & Media, 24th February 2017)

Traditional convergent TV

starClassic TV star Reality-type TV star Contemporary

convergent TV star

THE EVOLUTION OF THE TV STAR

Lucille Ball Oprah Winfrey Kim KardashianParis Hilton

American Examples

Traditional convergent TV

starClassic TV star Reality-type TV star Contemporary

convergent TV star

TELEVISION AND STARDOM: THE EVOLUTION OF THE TV STAR

Rózsa György Antal Imre Molnár Anikó

A.K.A.

VV Anikó

Majoros Péter

A.K.A.

Majka

Hungarian Examples

Centripetal processes

Outsider TV star

Centrifugal processes

Crossover TV star

CONTEMPORARY CONVERGENT TV STARS

Adam DeVine Ellen DeGeneres

American Examples

Centripetal processes

Outsider TV star

Centrifugal processes

Crossover TV star

CONTEMPORARY CONVERGENT TV STARS

Pumped Gabo Sebestyén Balázs

Hungarian Examples

Celebrification

Expansion of star- and celebrity culture

Mobilization of TV screens

Multiplication of TV screens

Celebrity as the main tool for the expansion of televisual content

CELEVISION

(Kavka 2016)

Simple mass vs. group of overlapping clusters

Various attachment to famous people

Perception of close connection to well-known people

Interaction between the star and the audience

Audience as a tribe: following stars from one platform to another

MEDIA CONSUMPTION:

CONVERGENT MEDIA STARS AND THEIR AUDIENCES

(Harfoush 2016)

Convergent media stars are becoming the major influencers of

our time

The role of online media is significant in the process

Television remains one of the most powerful media of our cultural

environment

CONCLUSION

Thank you for your attention!

Guld Ádám Ph.D.

University of Pécs

Department of Communication and Media Studies

International Interdisciplinary Conference on Consumption, Pécs 2017