characteristics of digital mass media officer in media convergent age

Chantana Papattha

Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

Namon Jeerungsuwan, Ph.D. Prachyanun Nilsook, Ph.D.

Associate Professor Ph.D. Student Associate Professor and Director

January 17-18, 2015, Kuala Lumpur, Malaysia

Research Background

Research Objectives

Research Methodologies

Research Results

Acknowledgements


Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan


21st century outcome learning framework

Quality education management

Individual competencies

Characteristics Mass communication officer in media

convergent age






To experts’ perspective about of mass media officers’

characteristic in media convergent age

To synthesize characteristic of mass media officer toward

individual competencies of mass media office in media

convergent age


Two steps in the study:

First step:

In-depth interview form the 21 media’s leadership experts:

Mass communication organizations

Administrator in universities

Researchers conducted the data research from in-depth interview

Description data presentation




Second step:

Analysis and synthesis data from step one to design essential

element digital mass media officer’s characteristics

Designing mind map relation elements essential of mass

media officer in media convergent age based-on

individual competences




First Step results:

14 elements of digital mass media officers’ characteristic

in media convergent age by 21 experts







Table 1. Synthesis experts’ perspective about of digital mass media officers’ characteristic

Second step result:

Part 1: Analysis and synthesis characteristic of mass media

officer toward individual competences for designing model

of the education management in media convergent age





Table 2. Synthesis characteristic of mass media officer toward individual competences of mass media office in media convergent age



Second step result:

Part 2: Designing mind map relation elements

essential of mass media officer in media

convergent age based-on individual competences





Fig. 1. Mind map relation elements essential of the individual competences of mass media officer in media convergent age based-on individual competences framework

Source: Designed by Chantana Papattha (2014)




Three elements of knowledge

Seven elements of skills

Four elements of attributes

Sources: https://otrazhenie.wordpress.com/2013/01/24/negative-portrayal-of-women-and-men-in-mass-media/ http://stockfresh.com/image/1873207/cartoon-people-characters-and-emotions

http://ebiscard.com/EBizCard.Web/our-people.aspx




The result of the research study were:

to develop or approve curriculum for mass

communication or communication arts

to design education management model in media

convergent age




Rajamangala University of Technology

Phra Nakhon (RMUTP),Thailand

King Mongkut’s University of Technology

North Bangkok (KMUTNB), Thailand




e-mail: [email protected]



characteristics of digital mass media officer in media convergent age

Education

communication technology

faculty of technical

kuala lumpur

malaysia chantana papattha

media convergent age

prachyanun nilsook

namon jeerungsuwan

data research