CONVERGENCE – Communication Revolution.

Media convergence is the merging of mass communications outlets—print,television, radio, the Internet along with portable and interactive technologiesthrough various digital presentation platforms.

Convergence means the availability of same content on different platforms.

Trends…..

Change in media consumption pattern / Innovations in devices . Mobile music, music download, e-papers, m-papers, Digital Cinema/audio cinema

Online & Mobile Cinema Ticketing ,Television Portals ,Online digital streaming, digital movie/TV downloads, Video-on-demand, Online advertising, Online video games & wireless video games.

High Penetration India has 750+ mn subscription for mobile, the 2nd largest in

the world with around 557 mn active users. Internet users – 100 mn 47mn use that in mobile

Growth of M-commerce Technological development in devices

Content owners (through aggregators) are constantly exploring newer ways of monetising their entertainment content.

Handsets makers entering into tie ups with music content sites as well as resume sharing deals with telecom and music companies.

Print publication going beyond their offline formats to launch electronic versions of their newspapers and magazines and making their classified sections like jobs, matrimonies and homes available online.

Introduction of mobile and online ticket booking facility for cinemagoers along with the convenience of seat selection and launch of ticketing kiosks in multiplexes.

Devices includes… Smart phones- iphone, Blackberry, Android, Nokia etc. Set-top-boxes- Shortly a Swiss company is planning to launch a set-top-box which

can easily converge content from PC, Music player, gaming console and mobile phones to TV.

Ipod- you can have music, video, camera and e-reader. Gaming Consoles- Xbox, Play station IPTV HDTV DTH Digital video recorders (DVRs) Video-on-demand (VOD) Wireless devices Broadband video I pad Tablets- I pad, galaxy tab

IPL on You Tube Big Boss on You Tube Delivery of Services to TV sets via Web Access of internet and web on mobiles Usage of internet for voice telephony. Leading broadcast houses like star, ndtv and utv are creating separate divisions focusing

on new media distribution channels. Film production houses like Rajshri and Eros making their library content available for

paid online downloads. Hungama Digital Media Entertainment Pvt. Ltd

Hungama Mobile in 2000 (157 mn subscribers) Hungama Digital having gaming hungama and bollywood hungama ( 9mn subscribers) Hungama DEN ( controlls 40% of the entertainment category in India) Raaga.com ( has about 100 websites, PC World Best Music website award for 2008)

Operational Efficiency

Revenue generating method

•AdvertisingPremium

Customised

Targeted

•Subscription•Licensing

Revenue generation measuring methods

•Pay per View•Pay per Click•Pay per Download

Other Options•Sale on virtual store•Region based advertising•On demand services•Back log content

Partnership & Deals

•Penetration

•Content

•IPR protection

•Audience Measurement

•Privacy

•Accountability

•Monetization.

•Piracy issues

Challenges

Higher costs - product and content.

Monetizing on few platforms initially could be a challenge. For example -Web content.

Brining in the government policies and regulations for promoting the technology.

Availability of specialists and creative content creators for different platforms.

Not much varieties of smart phones.

People beyond the urban sectors are not much aware of different technologies available.

• Slow internet connection.

• Operational Efficiency

Developing Economy

Consumer dissatisfaction due to the emergence of new devices which they are not comfortable using.

Hesitation in people’s behavioural change.

Unavailability of technology to some extent.

Literacy and skill barriers

Language barrier.

High Mobile penetration but the no. of smart phones are limited.

Future

As new media is comparatively cheaper, various small and upcoming businesses can easily go for new media advertising.

Speed

Technology

Adaptation by consumers

Penetration

Business model

Regional content