continuíteit version 1
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Presentation given on the Datacenterhosting summit 14 september 2010TRANSCRIPT
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Continuity of SaaS – Cloud and managed hosting services
Ruud Ramakers14 september 2010
Dutch Datacenter and Hosting Summit
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Agenda
• What is happening in the market?• Why is continuïty an issue?• What are questions we receive from the
customers?• How do we gain their trust?• What are we missing?
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Source: Saugatuck Technology
Wave III: 2008-2013Workflow-Enabled
Business Transformation
Beyond Software-as-a-Service: Cloud Computing
Wave I: 1999-2006 Cost-Effective
Software Delivery
Ad
op
tio
n
Wave II: 2005-2010Integrated
Business Solutions
ASP
Early SaaS Adoption• Stand-alone Apps• Multi-tenancy• Limited Configurability• Focus on TCO / rapid deployment
Mainstream SaaS Adoption• Integrated Business• SaaS Integration Platforms • Business Marketplaces and SaaS Ecosystems• Customization Capability• Focus on Integration
SaaS 1.0
Ubiquitous SaaS Adoption• Optimized Business Ecosystems• IT-Targeted Ecosystems• SaaS Development Platforms• Inter-enterprise Collaboration• IT Utility / SaaS Infrastructure• Customized, Personalized Workflow• Focus on Business Transformation
2006 2007 2008 2009 2010
2011 2012 20132004 2005 2014 2015 20162003
Cloud Computing
Post-SaaS Adoption• End-to-End Business Processes• Integrated w/ Services Anywhere• Intelligent Hubs Linking Platforms• Mobile Device- and Sensor-Controllable• SLAs for Composite Service Offerings• Dynamically Scalable Infrastructure• Focus on Optimal Business Process
Wave IV: 2011-2016Measured, Monitored, Managed
Business Processes
SaaS 2.0
Markt omvang Gartner2008 $46 billion 2009 $56 billion 2013 $150 billion
Marktomvang IDC2012 $42 billion
Volgens Mc Kinsey74 % van zakelijke markt addopteert momenteel SaaS applicaties2012 vertegenwoordigt dit 35 % van totale software markt
Gartner 50 % van huidige ISV’s bestaan niet meer in 2012.
By 2013, at least 20 percent of enterprise IT workloads –that historically would have operated on-premise –will be run in the cloud, providing significantly enhanced functionality, lower costs, fewer staff, and reduced carbon footprint. (Saugatuck (2010)
GarnerSaaS apps, which accounted for a little more than 10 percent of the total enterprise software market last year, are expected to represent at least 16 percent of worldwide software sales by 2014
Developments / market
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Market Research
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Market research
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Market Research
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Market research
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What phase is the market?
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What does this mean?
• Market is growing tremendously• New parties are entering the market• Companies are getting more and more
depending on Cloud services• Who can they trust?
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Questions raised?How big is your
company?
How Secure is my Data
What if your company gets bankcrupt?
What about the privacy?
Can I backup my own data?
How can I convince my directors?Can I easy migrate?
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When and how to trust?Innovation decision Process
1. Knowledge
2. Persuasion
3. Decision
4. Implementa-
tion
5. Confirmation
Communication Channels
Perceived Characteristics1. Relative advantage2. Compatiility3. Complexity4. Trialability5. Observability
Forward planningSocial reïnforcementInnovation available informationSelecting from near peers.
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How do we get/build trust
• Organisation– SLA (cascade)– Business continuïty
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How do we get/build trust?
• Organisation– SLA (cascade)– Business continuïty
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How do we get/build trust
• Organisation– SLA (cascade)– Business continuïty
• Certification
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Certification
SaaS Certification?
Cloud Certification
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How do we get/build trust
• Organisation– SLA (cascade)– Business continuïty
• Certification• Commitment (contracts)• Risk management
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What can we do to reduce Risk?
• Risk = Chance * Consequence– Prevent– Reduce– Source out (Escrow) / ensurance– Accept
• To insure we are save or after something hapens
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In case of bankrupty what can be done?
• Go Bankrupt by yourself?• Depend on the Curator?• Agreement hosting party?• Build your own
environment?• Copy?• “Cloud”- / SaaS -escrow
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What is an Escrow?Wikipedia
An escrow is:• an arrangement where an independent trusted third-party receives and
disburses money and/or documents for two or more transacting parties, with the timing of such disbursement by the third-party dependent on the performance by the parties of agreed-upon contractual provisions, or
• an account established by a broker, under the provisions of license law, for the purpose of holding funds on behalf of the broker's principal or some other person until the consummation or termination of a transaction;[1] or,
• a trust account held in the borrower's name to pay obligations such as property taxes and insurance premiums.
• The word derives from the Old French word escroue, meaning a scrap of paper or a roll of parchment; this indicated the deed that a third party held until a transaction was completed.[
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Why does the Escrow not work in the Cloud?
• Characteristics of SaaS, continuous innovation
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Why does the Escrow not work in the Cloud?
• Characteristics of SaaS, continuous innovation• Multi tenant
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Why does the Escrow not work in the Cloud?
• Characteristics of SaaS, continuous innovation• Multi tenant• Hardware environment
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Why does the Escrow not work in the Cloud?
• Characteristics of SaaS, continuous innovation• Multi tenant• Hardware environment• Recover time objective
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Why does the Escrow not work in the Cloud?
• Characteristics of SaaS, continuous innovation• Multi tenant• Hardware environment• Recover time objective• Recove Point objective
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Why does the Escrow not work in the Cloud?
• Characteristics of SaaS, continuous innovation• Multi tenant• Hardware environment• Recover time objective• Recove Point objective
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What is a SaaS-Escrow?
• Insurance• Outsourcing activities• Agreement hosting party• Operational support• Test source and object code • Or• Create a total copied environment
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In case of bankrupty what can be done?
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What is the solution for the infrastructure Cloud?
• Individual setup / Foundation• Double Environment• Infrastructure – Escrow?
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Wrap up
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Wrap up
Developments• Market is booming• Risks are there• Dependency increases• Risks can be reduced• Look at SLA / Certification• Don’t look at company size • Look at Escrow• Look at platform cloud• Focus
Missing (market opportunities?)
• No SaaS /Cloud certifications
• SaaS-Escrow not complete (webservices)
• No infrastructure cloud ‘escrow’.
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