continuing the learning with social media · • highlight important social media and learning...

Significant Work. Extraordinary People. SRA.

Continuing the Learning

with Social Media Turning Training from a One-Time

Event to an Ongoing Experience

GMU / DAU 8th Annual Innovations in

e-Learning Symposium

June 7, 2012

#iel12

SRA Proprietary.

Not for distribution or reproduction.

Copyright 2012 SRA International, Inc.

All rights reserved.

2 Significant Work. Extraordinary People. SRA.

Session Objectives

• Discuss common challenges and potential barriers facing

training professionals, agencies, and learners today

• Learn about the various social media platforms, tools, and

options enabling informal learning

• Identify potential social media solution(s) for reinforcing

training, employee development, and ongoing learning in

your agency

• Highlight important social media and learning

considerations

• Explore potential social learning de-railers and how to

avoid them in your learning programs

• Provide an action planner for identifying and incorporating

social learning in your learning programs

SRA Proprietary. Not for distribution or reproduction.

Copyright 2012 SRA International, Inc. All rights reserved.


Let’s take a quick poll

• What is your experience with

social media?

– None

– Personal use only

– Personal and business use

• What is your experience with

social learning?

– None

– I‟ve participated in social

learning

– I‟m implementing social

learning SRA Proprietary. Not for distribution or reproduction.


http://www.polleverywhere.com/multiple_choice_polls/LTY1OTMyNzM4Mw

http://www.polleverywhere.com/multiple_choice_polls/LTY1OTMyNzM4Mw

http://www.polleverywhere.com/multiple_choice_polls/MTQwMTcyNDIxMw





Can you relate?

Existing learning

programs are not

adequately addressing

the various desires,

learning styles, and

training needs to

properly accommodate

multiple generations in

our workforce.




Can you relate?

Our agency is not leveraging the

latest technology, tools, and/or trends

in the learning industry.




Can you relate?

Lack of budget,

staff, and/or

resources are

limiting training

offerings and

learning

opportunities.




Can you relate?

Employees are

strapped for time,

they are unable to

take time off the job

to participate in

formal training

events.




Discussion

Take 7 minutes to…

1. Introduce yourself

Name and location

Organization and job role

2. Discuss

What are 1-2 of the biggest challenges you face

today to implementing social learning in your

learning programs?




Potential barriers/challenges

• Technology

• Lack of strategy

• Inconsistent application

• Learner Access

• Privacy

• Resources

• Policies

• Cost

• Integration of platforms w/existing web-based initiatives

• Misperception(s) about value and use of social media

tools


Are you asking these questions?

• How will we get people to use social media tools?

• How will we get people to collaborate and share?

• How will we ensure what they share is accurate?

• When are they going to have time to collaborate and

share during their workday?

• What platform will allow us to track all of the social

learning that takes place?

Source: Designing Social Learning: “Informal” Does Not Mean “Unplanned”, Chris King, June 2011




Instead, try these questions

• How can we support those who are already working

and learning collaboratively?

• How can we build on what is already happening?

• How can we encourage those who are not already

working and learning collaboratively to do so?

• How can we provide services to individuals and

teams to help them address their learning and

performance problems with collaborative

approaches?

Source: Designing Social Learning: “Informal” Does Not Mean “Unplanned”, Chris King, June 2011




Some of the players



Source: http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/


The usual suspects

• Facebook

– Median age is 38 years of age

– Almost half of all users access via mobile device (500M+ mobile users)

– The average user spends 20 minutes on the site per visit

– During March 2012, on average 398 million users were active with Facebook on

at least six out of the last seven days.

• LinkedIn

– Average member is 43 years of age

– American users spend an average of 17 minutes on the site

• Twitter

– Average member is 33 years of age

– 36% of users tweet at least once/day, with average visit time of 11:50 minutes

– Over 40% of users do not tweet anything

– 45% of the mass communications posted on Twitter are nonsense




The new kids on the block

• Google+

– As of May 2012, 100+ million users

– American users spend an average of 6 minutes on the site

– The top occupation is student (20%)

– The Google+ button is served more than 5 billion times each day

– China and Iran block access to Google+

• Pinterest

– Pinterest is now the third most popular social network, behind Twitter and

Facebook (in the US)

– American users of Pinterest spend an average of 1 hour 17 minutes on the site

– Over 80% of Pinterest pins are „repins‟ (content already pinned being repinned

by users)

– 30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years

old

– Over 20% of Facebook users are on Pinterest daily




What’s right for me?

• What’s right for your learners? – Know your audience – demographics, learning preferences, existing

platforms/hangouts, consider a survey/poll

• What is the nature of your content? – Public, confidential, appropriate for the platform

• What can you realistically support? – Consistent, reliable, and timely engagement is key

• Does your current LMS implementation support social

collaboration? – Consider exploring untapped features for social media integration and mobile

application

• What existing social media policies exist? – e.g., your agency, your learners (if they are outside of your organization), your

industry (e.g., finance, legal, healthcare, etc.)




Things to watch out for

• Taking on too much too fast

• Forgetting your learning audience

• Going at it alone

• Lack of accountability

• Not communicating value or expectations

– Why are you using social media for social learning?

– Why this is better than another format? WIIFL?

– Irrelevant content sharing, compromised content integrity

• Focusing on the wrong metrics

• Unrealistic expectations




Additional considerations

• Productivity

– Focus your assignments

– Set clear expectations and ground rules

• Time management

– Identify quantifiable times for your learners

– Provide a minimum and maximum

• Privacy and security

– This may vary by platform

• Knowledge accuracy and management

– Who‟s saying what, and is it even accurate?

– How do I ensure others know about it for the future? (e.g.,

tagging, transcripts, etc.)




What can we do to be successful?



• Enlist a team/task force

• Have a strategy/plan

• Meet regularly to evaluate and tweak

• Build in accountability

• Identify/assign community managers/collaboration leads

• Join a community/group of others implementing social

learning

• Stay informed (you) and keep your learners informed

• Vary it up, get creative, try new things

• Crowdsource


Little things you can do now

Know your agency’s social media policies and guidelines

Create a virtual group – LinkedIn, Facebook, GovLoop, whatever platform works for you

Create “virtual office hours” for live collaboration

Participate/start a chat or Q&A – Twitter, Facebook, etc.

Start and share a Google doc or Wiki

Create Google+ circles or Pinterest boards for different classes/learning programs or topics

Create a checklist of online activities/information for your learners to complete, like a scavenger hunt or amazing race

Start a blog – your learners are your authors! Or they make comments toward a blog post

Leverage SharePoint if you already have it



AND THEY ARE FREE – THEY ONLY COST YOU YOUR TIME!


Individual Action Plan

Implementing Social Learning



WHERE can I try

this?

WHAT needs to be

done?

WHO can help

me?

WHEN will I make

this happen?

• STEP 1: Identify 3 opportunities to incorporate social learning in your

agency

• STEP 2: What’s the next thing that has to happen to start using one of

the 3 ideas above?

– What‟s already established? Where is their existing interest or activity?

– What are potential barriers you will need to address or overcome?

• STEP 3: Who can help you make this a successful initiative?

– Stakeholders

– Implementation support

– Learners

• STEP 4: When are you going to make this a reality?


What’s next?

• Virtual office hours

– Tuesday, June 12th

– 8:30-9:30am and 8:30-9:30pm Eastern

– Or by appointment

• Follow-up Twitter chat

– Thursday, June 14th

– 3pm Eastern

– #soclrngchat

• Schedule a check-in!

– Ask your neighbor

– Ask a colleague at work as part of your action plan

– Ask me




Resources for ongoing learning

• Your peers and speakers attending today!

• Your agency’s learning portal and training offerings

• LinkedIn/GovLoop Groups and Discussions

• Twitter

– Individuals, organizations, hashtags, lists, saved searches, and chats

• Industry organizations

– e.g., GMU, DAU, ASTD, CLO Media, Training Magazine, e-Learning Guild, etc.

• Books

– e.g., The New Social Learning, Social Learning Theory, Social Media for Trainers

• Blogs

– Create a favorites folder and bookmark

– Subscribe to RSS feeds

– Sign up for newsletters

• Your LMS provider or training vendor/partner SRA Proprietary. Not for distribution or reproduction.



Thank you!

Christopher King

Principal Consultant

SRA International, Inc.

[email protected]

Laura Mattis

Senior Consultant

SRA International, Inc.

[email protected]

Twitter: @LauraMattis SRA Proprietary. Not for distribution or reproduction.


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