continuing the conversation online
TRANSCRIPT
About Me
10+ years Digital Marketing
WebsiteBiz.com
MarketerInsight.com
Twitter.com/kbconnect
About My Company
WebsiteBiz is a Digital Marketing Agency
Founded in 1997
Headquartered in Charlotte, NC
52nd Fastest Private Growing Company
3 CONFIDENTIAL WebsiteBiz
Fueling Communication
Website
Blogs
Types of Content
○ Original Stories
○ Product/Service Info
○ News/Trends
○ PR
○ Case Studies
○ Research
1. Get Permission
2. Know Your Subscribers
3. Integrate
4. Be Consistent
5. Design for Mobile!
Email – The Backbone of Communication
1. Newsletters ○ Targeted
○ Scheduled Broadcasts
○ Educational
2. Promotions ○ Breaking News
○ New Products/Services
○ Special Offers
3. Event and Webinar ○ Invites
○ RSVP
○ Surveys
Using Email for Business
12 CONFIDENTIAL WebsiteBiz
Web CRM
Social Media - Show of Hands
CONFIDENTIAL 15 WebsiteBiz
Using Facebook for Business
Establish a company policy
Create a Business Page (Different from Personal)
Set objectives – Seek “Likes”
Determine content strategy
○ What will you publish?
○ Who will publish and monitor?
○ Integrate with website & email
○ Consider advertising for audience targeting
1. Create a Company Profile ○ Post events, white papers, news
○ Maintain and update
2. Create and Use Groups ○ Industry topics
○ Associations
○ Trends
○ Product
3. Seed the groups with members ○ Encourage employees, alumni, partners, customers to join
○ Provide time for employee to spend on the tool
○ Coach your employees to answer questions and offer input
Using LinkedIn for Business
21 CONFIDENTIAL WebsiteBiz
LinkedIn Applications
Wordpress App- Integrate a blog with your profile
Slideshare.net app - Showcase presentations and add a
video that autoplays when people land on your profile.
Synch your Twitter and LinkedIn profiles
LinkedIn Events App – allows you to promote events
LinkedIn Polls App - allows you to easily find answers to
your business and market research questions
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What is Twitter?
Real-time
Opt-in communication
Accessible Anywhere
Tweets are public messages of up to 140 characters
Anyone can read, write and share tweets
Users subscribe to messages by following your account.
Followers receive your messages in their timeline, a feed
of all the accounts they have subscribed to.
23 CONFIDENTIAL WebsiteBiz
Listen
o Monitor comments about your brand and industry
o Follow your customers & industry leaders
o Search.Twitter.com
Share
o Photos and behind the scenes info about your business.
o Reference articles and interesting links
Engage
o Employ a direct, genuine a likable tone from your business
o Ask questions and poll your followers
o Respond to comments and queries
o Retweet and reply publicly to great tweets
o Tweet updates about special offers and time-sensitive deals.
“Best Practices
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Top Activities:
1. Sent Text Message (SMS)
2. Took Photos
3. Sent email
4. Accessed Social Network
5. Surfed Web
Mobile – Extending the Desktop
Source – Comscore 2010
Mobile for Business?
Build a mobile-friendly web site
Design email campaigns for mobile
Offer SMS content to your subscribers
Test mobile advertising
Capitalize on location–based technology
29 CONFIDENTIAL WebsiteBiz
Build a mobile-friendly web site
Design email campaigns for mobile
Offer SMS content to your subscribers
Test mobile advertising
Capitalize on location–based technology
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