context booklet, circus

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Designed by Rebecca Liggins2011©

“We didn’t reinvent the circus. We repackaged it in a much more modern way.”

Guy Laliberte

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I am always being inspired by big bold colourful design, it’s has this really appealing aesthetic and a playful quality.

Graphic Design today has been so influenced by the circus culture from using stripes, to red noses to the carnival typefaces, it’s all related. Even the subtlest uses of these styles still provoke the feeling of bizarre or playful or fun.

Our love affair with the circus has lasted for over 200 years. It outlasted the minstrel show, the medicine show and vaudeville. It glitters with spangles, smells of fresh sawdust and excited animals, tastes like peanuts and popcorn, and sounds like an old-time calliope.

Ernest Hemingway, a lifelong circus lover, once wrote, “The circus is the only ageless delight that you can buy for money. Everything else is supposed to be bad for you. But the circus is good for you. It’s

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THE CIRCUS

the only spectacle I know that, while you watch it, gives the quality of a truly happy dream.”

During its heyday, the circus was the largest show-biz industry the world had ever seen. From the mid-1800s to mid-1900s, traveling circuses performed for audiences of up to 14,000 per show and crisscrossed the country on 20,000 miles of railroad in one season alone. The spectacle of death-defying daredevils and strapping super-heroes gripped the audiences imagination, outshining theater, comedy, and minstrel shows of the day, and ultimately paving the way for film and television. The circus offered viewers the dream of adventure and reinvention.

The modern concept of a circus is a circular arena surrounded by tiers of seats, for the exhibition of equestrian, acrobatic and other performances seems to have existed us since the late 18th century. and a clown to fill time between his own demonstrations, he created a modern circus

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Characters at the circus are the main attraction; we love the fire-eaters, clowns, acrobatics, jugglers and the freaks. It’s the same today as it ever was, we love to be entertained by these acts, but these over the top characters are now transformed into iconic imagery for Graphic Design.

A moustache reflects characters of the circus men, red noses indicate a clown and using ‘freaks’ to lure the audiences curiosity, but in general using characteristics from the circus will give design a sense of bizarre fun and playful extravaganza.

CHARACTERS

Yellow Owl Cards

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Cameron BallenskyCircus Fashion

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Royal TDebonair

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Dan Christoff erson

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Theresa Decker

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DKNG Studios

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Thomas YangSmarties

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Sayles

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Chelsea HendricksonDapper Chap

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Krisna MacDonaldHumphrey

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Manifesto DesignCurious Nature

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Scodiolo CreativeMadame Scodiolo

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Mind Design Holga Jacobs - Marawa the Amazing

As a company do you tend to work together on projects or do you pitch individually for them?We are a very small company, only 3 designers plus 1 or 2 interns. We usually organise the work in a way that one of us is responsible for the project but everyone works on it.

How did you get into design and how long have you been doing it for?since I am six years old my mother just told me. Although she claims I was able to hold a pen when I was three.

When you initially were given the project for Marawa, what were your first responses?I liked the client and I liked the things that she liked. Otherwise we would not have done it.

It looks like a really fun project, did you enjoy it?I had to enjoy it because we didn’t really make any money on it. So it it

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wouldn’t have been fun there would have been no point in it.Whats the best think about the British Circus?No Idea, I don’t really go to the circus. I am interested in Punk rock, cy-cling and furniture design.

Was the design direction of this lead more by yourselves or did the client have a strong idea of what they wanted? The client (Marawa) liked leopard prints and I liked art -deco at the time. I think the design direction was more lead by us but we usually work for clients that we ‘click’ with.

If you had to be an act at a circus, what would you be?I could only be a clown.

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BANNERS

Kenzie KateInvitations

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Alice PattulloPatullos Marmalade

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Brand OpusRowse

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Brian HurstWedding Invitation

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Dana TanamachiInvitations

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Kenny BarelaAn Infographic Guide

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Emily St JohnCustom Portraits

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Kyle Poff Savory Collection

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Kendrick KiddAbby’s Ale

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I Love DustLove Your Bike

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Luke ElliottFeel Good Drinks

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Mammal & Eduardo Recife Urban Golf

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Matt ChasePostal Service

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Beautiful PaperBirthday Invitation

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RoAndCoTimo.Weiland

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Rocket Science AgencyDevil’s Weed

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Small Talk StudioGift Card

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STRANGER & STRANGERRialto

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Project SevenPaul Allison - Betty & Bert’s Big Day Out

Whats your favourite colour? (pantone referenced is of course a must)Wow... that’s a difficult one, particular colour combos do it for me! But I must say without sounding dull, Pantone Grey 445 is great as a base colour with a vivid magenta / lime or orange reversed out of it!

When you initially were given this project what were your first responses?I’ve worked with Rhubarb Theatre company for many years now, and what I particularly like is the freedom to be creative and innovative on their projects. This one was just that, they really wanted the creative to engage with a wide demographic and be inspiring and portray the correct mood of their production.

The postcard and bag have a real fun factor about it, makes you want to go to the seaside, what was your inspiration for it?When I was briefed on the project, they invited me to look at the props, script, music and rehearsal of ‘Betty and Berts Big Day Out’.The script was brimming with so much fun and energy whilst all of the props were hand-made by the team. It gave a vibe of nostalgia and a

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1950’s (ish) family day out at the seaside! This inspired me with the vintage theme and sepia toned photography / manipulation. The striped beach huts, rock and deck chairs inspired the sweet bags to house the postcard - this quirky gimmick created interest and people wanted to look inside....!

The colours, patterns and type have a strong circus feel to it, was this something lead more by client or designers?When I researched the project, looking at vintage posters circa 1950, I found that the typography and colour pallette that was typical of this time did have a certain circus, ornate qualities and did inspire the creative. The look and feel was led by the designer but closely working with the client who felt the direction taken was aspirational of fitting with their production.

If you had to be an act at a circus, what would you be?Tightrope walker ( also Great Stone Roses track called Tightrope - check it out!)

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PATTERNS

Hello LuckyBirthday Invitations

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Kacie Yatesexclusive

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Brooke ReynoldsBirthday Invitations

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Abbey BrewsterOAKDALE

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Creneau internationalBARU

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Darden StudioDarden Studio

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Kacie YatesDrew Lewis

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Katie EvansThe year of colour

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Linseed ProjectsThe Horse’s Mouth

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Studio BombaMitchell Dent

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Clap Clap DesignCicatriz Clothing

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Guillo Milia600 Wine

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House Industries-

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Victoria AbramiWine Packaging

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Kirsten SwankOlsen Mothersday

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Robinson Cravents San Grettl’s Signature Slices

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LP.W Designeno

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Robinsson CraventsXnilo

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Ross ClodfelterF5 Photography

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Veekee WorkshopNotebooks

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bwa DesignPaul Thomas

So do you now get involved within the community here in Hay-on-wye?Yes we love to do work for the local community, over the years we have done some pro bono work for events and organisations. We have done a quarterly publication for the Hay Literary Festival writers club that shows work from young people around their area. The latest one we are doing is in the style of ‘back to school’ and so looks like a school text book, but inside we have kept it creative as well as professional.

A lot of your clients seem to have similar values to yourself, is this an important factor when deciding what clients to choose, or whey they choose you?That is what this company is about, Webster and Caroline have been designing with these values for years, there are about 8 of us now that work here and we are all here because we all share the same ethics and values, even though more and more companies are doing it today, it is an aspect that we don’t compromise on. We use recycled papers and use printers that use sustainable materials and processes, Park Lane Press

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are our favourite. All our suppliers have to fit with our values, we had a guy from GSM papers who came to show us their new range, and ever though they really do have some beautiful papers, we just cant justify using them.

Favourite piece of work?I think the piece that I’m most proud of was for the climate group project where we had a very prestigious client. The publication was to celebrate the work of CEO founder Steve Howard. Its not often you get to work with photos of Arnold Schwarzenegger so I really enjoyed this project. It’s a nice big format that I had, so I could play with the photos and text, I gave it this really nice embossed finish and a cloth bound sleeve. They are only having 5 copies if this but at £300 a piece you can see how having a big budget can help produce a really high quality piece.

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The circus is characterized by their immense type, large art masses arrayed in unorthodox shapes and positions, use of coloured ink for headlines, movement of the nameplate to a minor spot on the page, use of widely varying headline typefaces with emphasis on the boldest weights, and preference for multicolumn displays.

There are now hundreds of typefaces with these characteristics and many designers have used these principles to produce work. All the work featured here has a sense of fun and friendliness and this is massively down to these wide known typefaces that we relate back to times of the family circus.

TYPOGRAPHY

Matt ChasePostal Service

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I Love DustAmelie and Frinds

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Hieronymus and Jesse Arneson

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Dawn SteinbocMilk Paint

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MeeganOffi cial Time Tracking

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EsraweCielito Querido Cafe

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Hans BennewitzBusiness Cards

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Cream Fields

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Jamie StolarskiThe Landing

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Jonny WanTypeface

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Kyle Poff Savory Collection

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Mike Smith Sweetest

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Nathalie ConeGilah Press

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Oliver MundayMuseum of unnatural history

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Two Paper DollsRelaunch

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UnknownWedding Invitation

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REFERENCES

www.circusmuseum.nl

Designed by Rebecca Liggins

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