contest marketing design reference guide 2014
DESCRIPTION
The following covers all creative requirements to design elements that are required for a contest marketing campaign for use on our platform.TRANSCRIPT
Design Reference GuideRAVEN5 Contest Marketing Platform
Date Prepared: October 14, 2014
Table of Contents
Anatomy of a Campaign 3
Creative requirements 4
Creative reference
Basic Template Design 5
Coupon & Share 6
Copy Required 7
What is a PURL? 9
Donation Campaign Setup 9
PayPal Setup 10
2
Anatomy of a Campaign
1. Email Driver or Social Driver 2. Contest Microsite (Opt-in)
3. Survey/Coupon 4. Share 5. Thank you/Print Coupon 6. Exit link
*Patented Personalized URL Technology auto fills the required input boxes with the available information.
3
Creative Requirements – Specs guide
The following microsite specs are just a starting place, custom designs can contain flexible elements.
Microsite
Contest Details image 570 x 542 (flexible)
Background image 1600 x 1200 (this is flexible, as this is dependent on the creative)
Coupon image 1000 x 500
Share image 1200 x 630 (600 x 315 minimum)
Thank You image 570 x height
Favicon image 16 x 16
Ad for Company Page 600x600
FB Contest tab icon 111 x 74
Cover Photo Image 851 x 351
Profile Icon 250 x 250
Banner Ads*
Medium Rectangle 300 x 250
Rectangle 180 x 150
Wide Skyscraper 160 x 600
Leaderboard 728 x 90
*IAB Universal Ad Package (UAP)
4
Creative Reference – Basic Template Design
5
Background image (1600 x 1000) Contest Details Image (570 x 542)
Implemented Creative
Creative Reference – Coupon & Share
6
Coupon Image (1000 x 500)You can provide as many coupons as needed, the visitor has the option to choose which ones they’d like to download.
Example of generated coupon printout
Share Image (1200 x 630) Example of shared post on Facebook, Twitter and Google
Opt In Text:
An engaging message shown initially
when someone visits the microsite.
Creative Reference – Copy Required
7
Share Text:
Default text that is added to a shared post.
(Facebook, Twitter, LinkedIn, Google+ and
Email)
Survey Questions/Answers:
If you choose to provide a survey we
require all questions and answers.
Creative Reference – Copy Required Cont’d
8
Thank You Text:
Once the opt in process is completed we want to
provide a hand off link and some direction to the
visitor.
Results
When a record is imported into our platform, a unique ID is created and assigned to the
record. This record is generated once, and remains unique.
The ID, in combination with First Name and Last Name, form the personalized campaign-
specific PURL.
For example:
Contest URL: hopintosavings.net
First Name: David
Last Name: Gravel
ID: 1055516
The unique path is:
hopintosavings.net/GravelDavid105516
What is a PURL?
9
We require you to have a merchant account already setup via any of the following:
• PayPal (Website Payments Pro) account
• Authorize.net
• Beanstream
• Collective POS
• First Data Global Gateway
• Chase Paymentech – Ortibal
• Stripe
You’ll need to provide us with your Name, Username, Password, Signature, Merchant ID,
Login ID, etc.
Donation Campaign Setup (Optional)
10
We recommend using PayPal (Website Payments Pro), here’s how to get an API key.
Donation Campaign Setup – PayPal (Website Payments Pro)
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We’re experts in Contests, Sweepstakes & Promotions. Incentive
styled marketing solutions using email, social media and advertising
techniques that build digital communities, engage consumers and
deliver a targeted response.
Features
Build awareness
Grow your followers
Generate leads
Gather user data
Distribute coupons
We are Contest Marketing
Benefits
Develop brand loyalty
Build your brand
Find new customers
Learn about consumers
Increase sales
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