Your child only deserves the best. That includes buying a house in the A-list school district, in addition to knowing your way around global shopping. Dear mothers-to-be, is your English good enough to sift through all the cost efficient baby care products from around the world? This booklet will provide you with useful tips on how to choose and purchase baby care products overseas, making you an overseas shopping expert in the blink of an eye!

给孩子最好的 , 除了学区房 , 怎么少得了全球

采购？想要玩转母婴海购 , 买到全世界性价比

最高的好东东 , 准妈妈们 , 你的英语够好吗？

本手册提供母婴英语全球购的实用贴士 , 推荐

各式尖货 , 让你一秒变身母婴海购达人。

CONTENTS

3 ways of overseas baby care shopping

Selection of baby care products for each stage

I.

II.

母婴海购方式

母婴海购精品

Customer ServiceIII. 客服沟通

3 WAYS OF OVERSEAS BABY CARE SHOPPING母婴海购方式

3 WAYS OF OVERSEAS BABY CARE SHOPPING母婴海购方式

In general, there are 3 ways of overseas shopping: Asking for help from relatives or friends living overseas, travelling abroad yourself, or online shopping. To avoid getting lost in the sea of information, it is essential that you have a good command of English.

通常来说 , 海购方式主要分为三种：亲友代

购、海外旅行采购和电商平台。三种途径各

有优劣利弊。良好的英语水平才能保证你不

迷失方向。

3 Ways of overseas baby care shopping母婴海购方式

Pros优点

Cons缺点

Asking for help from relatives/friends亲友代购

Assurance about the authenticity of products真实可靠

Will be an inconvenience to others难免给他人制造不便

Travelling abroad yourself自己出国采购

The most practical相对直接

Overseas travel cost is high, and most items have purchase limit. Not an ideal long term solution. 成本高 , 囤货量有限 , 不是

长久之计

Online shopping海购电商

Easy and convenient to compare prices online and shipping delivery. 提供送货上门服务，轻动手

指货比三家 , 相当便利

Complicated return policy and process.退换货流程有些繁琐

ELECTION OF BABY CARE PRODUCTS FOR EACH STAGE母婴海购精品

For the different stages from pregnancy to the different stages of you baby’s growth, this booklet will provide you with a selection of baby care product recommendations, and also teach you the relevant English keywords often used on ecommerce platforms, so you can easily filter and select high quality baby care products.

PREGNANCY STAGE Pregnancy poses one of the most important challenges for a woman. The mothers-to-be need to protect their health carefully in order to get into a smooth baby-delivery. So the global shopping starts right from the moment you are pregnant:

Pregnancy is an important yet challenging stage in a woman’s life. During this time, mothers-to-be need to take extra care in their own health for the baby’s growth and also a smooth child birth. From this moment, overseas shopping begins:

• Folic Acid

Folic acid is definitely the first supplement that comes to mind for mothers-to-be, as an important source of vitamin B, and also for helping with the fetus’ nervous system development, possibly reducing risks of birth defects. As a matter of fact, it is recommended to take folic acid once you are preparing to get pregnant, and continue all the way throughout your pregnancy. The recommended dosage is 0.4mg per day up until the first trimester, and from then on then you should increase the dosage to 0.8mg or 1mg as the fetus needs for folic acid increases.

The ingredients of folic acid tablets are usually: calcium carbonate, cellulose gel, dibasic calcium phosphate, magnesium stearate, etc. It also excludes all artificial colors, artificial flavors, preservatives, yeast, starch or gluten.

根据宝宝的不同成长阶段 , 本手册为你推荐

相对应的母婴用品 , 重点介绍如何在电商

平台上筛选好货 , 教你轻松掌握各式海购

英语。

孕期

怀孕是女人一生最大的考验。这期间 , 孕妈

需要更悉心地呵护自己 , 才能安全顺利地生

产。母婴海购 , 要从孕期开始：

•叶酸

说到怀孕 , 很多人的第一反应是要服用叶

酸。叶酸属于医生推荐类药品 , 是育龄女性

补充 B 族维生素的重要途径 , 它有助于胎

儿神经系统的发育 , 降低宝宝出生缺陷的风

险。

事实上 , 无论是备孕还是怀孕 , 无论是孕早

期还是孕晚期 , 都需要补充叶酸。从备孕到

早孕期 , 建议每天口服 0.4mg 叶酸。过了早

孕期的三个月 , 胎儿对于叶酸需求增加 , 每天的叶酸口服量建议为 0.8mg 到 1mg。

叶酸类药品中的成分包括：碳酸钙、纤维素

凝胶、磷酸二氢钙、硬脂酸镁等 , 不含人工

色素、人工香料、防腐剂、酵母、淀粉和

面筋。

ENGLISH KEY WORDS选购必备英语

Read carefully the instructions printed on the bottle of folic acid tablets that you purchase, which includes:

叶酸产品的瓶身上会标识具体的服用指

导信息 , 包括：

• Amount of folic acid contained in one tablet (mg) 每颗药片的叶酸含量（毫克数）

• Expiration date 有效期

• Suggested use: One tablet daily with a meal 服用方法 : 每天一片 , 饭后服用

Recommended Brands: Nature Made, One A Day推荐品牌 : Nature Made, One A Day

• Stretch Marks Removal Products

Not every woman develops stretch marks from pregnancy, but if you do, it typically begins in the second trimester of your pregnancy. Prevention is easier than trying to remove of stretch marks, so in addition to active exercise before pregnancy, you can start to apply stretch mark removal products at the end of the first trimester all the way until a few months after giving birth.

Stretch mark removal products can help to reduce stretch marks, enhance the elasticity and suppleness of your skin during pregnancy and after giving birth, in problem-prone areas like the tummy, hips, thighs and bust.

Warning: Before applying stretch marks removal products to the whole tummy, it’s best to do a pre-test in a small skin area, and observe if there are any abnormal reactions.

Recommended Brands: Palmer’s, Weleda, Bio-oil

•祛妊娠纹产品

妊娠纹的生长因人而异 , 但通常会在孕中期

开始出现。妊娠纹重在预防 , 除了孕前积极

运动、增强皮肤弹性外 , 怀孕三个月左右便

可以开始涂抹祛妊娠纹产品 , 进行积极防范 , 并一直坚持到产后几个月。

祛妊娠纹类产品可以帮助减少妊娠纹的痕

迹 , 改善孕期和产后肌肤的弹性和柔软度 , 特别是肚子、臀部、大腿和胸部等容易产生

妊娠纹的身体区域。

注意：使用祛妊娠纹类产品的时候 , 一定先

在远离肚皮的部位小范围少量涂抹 , 皮肤没

有异常反应 , 再在整个肚皮上使用。

推荐品牌 :Palmer’s, Weleda, Bio-oil

DIALOGUE:

Phoebe : I’ve been pregnant for 3 months now. Is it the right time to start applying stretch marks removal products?

我怀孕已经三个多月了，是不是要开始用一些祛妊娠纹类产品呢？

Lily : Yes, it is. What kind of texture do you prefer?

的确，你比较喜欢哪种质地的呢？

Phoebe : I am not familiar with the different textures and how are they different?

有哪几种质地，都有什么区别呢？

Lily : There are lotion, cream, butter or oil. The effective ingredients are pretty much the same, while the lotion is more fluid and easier to apply as well as more absorbing; the cream is denser and therefore richer which suits those who have relatively severe stretch marks situation. Butter and oil are significant to get rid of itchy skin. You can choose which is most suitable for your skins’ needs.

有乳液、霜、膏、油，成分都差不多。乳液会比较清爽，容易推开，吸收较快；霜的质地较稠，更为滋润，适合妊娠纹较为严重的妈妈；膏类和油类有很好的止痒作用。你可以根据自己的肤况进行挑选。

Phoebe :

好的谢谢你！

Great. Thanks for the information!

• Prenatal Education System

Prenatal education helps improving a baby’s physical health as well as their mental development, so the baby becomes more responsive, easier to feed, more likely to fall asleep, and will adapt to school easier when the time comes.

Prenatal education system works by detecting sound sources, which can be categorized into rhythmic sound system and music/language courses. The former enhances a baby’s voice recognition ability by deriving different rhythmic sounds from the mother’s heartbeat, and the latter cultivates the fetus through music lessons or stories. Medical research shows that the fetus is capable of hearing at 18 weeks’ old, so it is recommended to commence the prenatal education after the 18th week of pregnancy.

•胎教仪

胎教可以良好地促进胎儿生理和心理的健康

发育成长 , 让婴儿出生后反应更为机敏 , 更容易喂养 , 更容易入睡 , 在长大之后也更

适应入学。

胎教仪的功能主要通过播放声音实现 , 并根

据声音类别分为心音类和音乐语言类。前者

由心跳声衍生出不同韵律的声音 , 提升宝宝

声音辨识能力 , 后者则是通过音乐、故事等

课程对胎儿进行信息刺激。医学界认定胎儿

在 18 周已能听到声音 , 所以胎教最理想的

启动时期是怀孕 18 周后。

ENGLISH KEY WORDS选购必备英语

When shopping for prenatal education systems, you need to consider your own preferences. They are divided into two categories:

海购胎教仪应注意适用原则 , 主要有

两类：

• Rhythmic sound system 心音类胎教仪

• Music/language courses 音乐语言类胎教仪

The rhythmic sound prenatal education system is rather safe and effective, but comes at a higher price. The music/language courses needs more time for the fetus to adapt, but is quite effective at developing the baby’s interests, and is reasonably priced. Always read the introductions of the products and choose carefully.

心音类胎教仪的安全性和有效性更佳 , 价格更为昂贵。音乐语言类胎教仪可能因

为内容复杂导致胎儿接受不易 , 但有助

于培养胎儿兴趣 , 且价格相对实惠。仔

细阅读产品说明 , 确认自己的需求后再

进行购买。

Recommended Brands 推荐品牌 : BabyPlus, Bellybuds

BIRTH TO 3 MONTHSFrom the moment your baby is born, your baby caring journey starts now. It is not only the start of your baby’s life, but also the beginning of learning for new moms and dads.

• Feeder/Nursing Bottle

Mothers-to-be will usually prefer to buy glass nursing bottles instead of plastic. Glass bottles won’t release harmful substances at high temperatures, transfers heat fast and very durable, thus perfect for parents who feed newborn babies by themselves. But they also have some disadvantages: they are heavier, more fragile, more expensive, and the baby is exposed to higher risk of getting scalded.

宝宝0—3月

宝宝呱呱坠地 , 漫长的育儿旅程就此开始 , 它既是宝宝人生旅途的开始 , 也是新手爸妈

们学习的开端。

•奶瓶

准妈妈们通常更偏向购买玻璃奶瓶 , 因为玻

璃奶瓶高温下不会释放有害物质 , 导热快 , 使用寿命长 , 比较适合初生婴儿 , 父母亲自

喂食时使用。但同时也有缺点如较沉、易碎、

偏贵 , 容易烫伤。

ENGLISH KEY WORDS选购必备英语

Be sure to recognize the material of the bottle you select:

选购时要注意认清自己想买的婴儿奶瓶

材质：

• Glass/Plastic 玻璃 / 塑料

Recommended Brands推荐品牌 : Born Free Premium BPA-Free Glass Bottle, Dr. Brown's Natural Flow Standard Glass Bottle, Comotomo Baby Bottle

• Nursing Bottle Nipple

The nipple is an important part of a nursing bottle, it could help or ruin the baby’s appetite. Good nipples can help the secretion of saliva and train the baby's facial muscles. Compared to nursing bottles, nipples are more easily worn and thus, it is recommended to prepare a few backup nipples at home.

•奶嘴

奶嘴是奶瓶的重要组成部分 , 决定了宝宝会

不会接受这个奶瓶。好的奶嘴可以促进宝宝

分泌唾液 , 帮助宝宝面部肌肉的发育。奶嘴

相对奶瓶更易损耗 , 所以在购买奶瓶的同时 , 建议多储备几个奶嘴以备不时之需。

ENGLISH KEY WORDS选购必备英语

The material of nipples:奶嘴材质：

• Silicone nipple 硅胶奶嘴

• Rubber nipple 橡胶奶嘴

Recommended Brands推荐品牌 : Same brand as nursing bottles可与同品牌奶瓶搭配购买。

DIALOGUE:Phoebe : I need to start purchasing

baby care products. Should I get silicone nipples or rubber nipples for the nursing bottle?

我要开始准备婴儿用品啦， 奶瓶上的奶嘴用硅胶还是橡胶的 好呢？

Lily : Silicone nipples are transparent, odorless, resistant to high temperatures and easy to disinfect. But they are quite hard, and can be cracked easily after multiple uses, making the milk harder to be swallowed, so you need to replace them regularly. Rubber nipples are softer and easier to chew on, but once disinfected at a high temperature, they may spread some unpleasant odor.

硅胶奶嘴透明、没有味道，而且耐高温、便于消毒，但是较硬，老化后容易开裂，导致宝宝呛奶，所以需要注意更换。橡胶奶嘴质地更柔软，吮吸方便，但是高温消毒后会散发气味，宝宝可能会不喜欢。

Phoebe : OK. I think I’ll go for the silicone ones.

好的，那我买硅胶奶嘴吧！

Lily : Besides, babies can start using pacifiers from the age of 6 months. They will comfort the baby when he/she is crying or sleeping. They can also ease the pain when baby starts teething.

另外，宝宝在 6个月以后可以开始用安抚奶嘴。在宝宝哭闹或睡觉时吸吮，可以让他安静下来。在长牙齿的时候，也可以安全地缓解宝宝牙龈痒。

Phoebe : Well noted. I’ll remember to buy some pacifiers when my baby grows a bit bigger!

好的，那我等宝宝长大一些再买安抚奶嘴吧！

• Powdered Infant formula

Milk powder is one of the highest consumption baby product. New parents usually search for milk powder overseas since they are worried about food safety in China.

The EU and US both applies strict policies on the nutrients included in the formula, requiring each nutrient to fall into a range of parameters proposed. As long as the formula is produced and sold in the EU or US by big local companies, there is a well-controlled process from production process to management, making the products safe to consume. Most of all, the milk source of organic milk powder is of especially safe and high quality.

It is not recommended to frequently switch between milk powder brands after your baby has gotten used to a certain brand, as it may burden the baby’s digestive system.

•奶粉

宝宝成长期间 , 奶粉消耗不少。鉴于国内奶

粉的安全顾虑 , 奶粉恐怕是新手爸妈们最为

关心的东西 , 海淘奶粉成为了母婴海淘中的

强劲势力。

欧盟和美国针对配方奶粉的营养物质出台了

严格的规定 , 每项基本营养物质的含量都有

参数值范围 , 只要是本地大公司品牌在本土

生产和销售的奶粉 , 均有过硬的生产加工和

管理环节 , 可以放心购买。这其中 , 有机奶

粉的奶源尤其优质。

不建议随便给宝宝更换奶粉品牌 , 买到宝宝

适应的品牌后 , 应该坚持喝下去。频繁更换

品牌 , 容易增加宝宝肠胃的负担。

ENGLISH KEY WORDS选购必备英语

The actual milk powder formula varies from one country to another, but it always contains all the necessary ingredients:

不同国家的奶粉配方有所差异 , 包括必

需成分：

• Protein 蛋白质

• Fat 脂肪

• Carbohydrates 碳水化合物

• Vitamins 维生素

• Minerals 矿物质

New moms and dads can select suitable products by reading the ingredients of the formula on the product accordingly.

新手爸妈们可根据自己的需求 , 参考产

品上有关成分的说明进行选择。

Babies that are allergic to milk might need to choose a pepti formula or amino acid-based formula. Parents should follow the doctor’s advice before purchasing.

此外 , 对牛奶过敏的宝宝可能需选择深

度水解或氨基酸配方的奶粉 , 爸妈们可

以在征询医嘱后进行针对性购买。

Recommended Brands推荐品牌 : HiPP, Aptami, Similac, Enfamil

ENGLISH KEY WORDS选购必备英语

Categories of breast pump:吸奶器分类：

• Manual or Electric 手动和电动

• Single or Double 单边和双边

Different breast pumps fit different needs. With a manual breast pump, you can control the frequency and strength of breast pumping, and it is relatively cheap; electric breast pumps are better in terms of how much you can pump each time, the pumping speed and comfort. For frequent users, it is recommended to choose an electric breast pump.

具体选取哪款 , 需要结合妈妈们的需求。

手动吸奶器能够自己掌握吸奶频率和吸

奶力度 , 价格经济；电动吸奶器的优势

体现在吸奶量、吸奶速度和舒适度上。

吸奶频率较高的妈妈 , 建议选择电动吸

奶器。

Recommended Brands推荐品牌 : Avent, Medela

FROM 3 MONTHS TO 6 MONTHS• Breast Pump

Breast pump is often on the top of mothers’ shopping list. It is used to store breast milk when it is not convenient to breastfeed or when breast milk is overflowing.

宝宝 3-6 月

•吸奶器

吸奶器出现在大多数宝妈的囤货清单上。它

的作用是在不方便直接哺乳或者奶水满溢的

时候把宝贵的母乳储存起来。

OVERSEAS ONLINE SHOPPING WEBSITESThere are countless shopping websites where you can shop for overseas baby care products. To have an easier shopping experience, you need to know the different characteristics of each online site. We have compiled a list of the online sites and their differentiation, all the websites listed here can ship to China.

General: Amazon US is without a doubt the one stop online site where you can get all the products mentioned above.

Cosmetics, Medicines, Nutritional supplements: iHerb, Walgreens and Vitacost are three online giants of the US on medicines and nutritional supplements. You can find folic acid, stretch marks removal products and baby skincare products there.

Baby Care: Diapers is the largest online specialty retailer for baby products, where you can buy prenatal education system, nursing bottles, nipples, etc.

Formula: Other than Amazon US and Diapers, you can also purchase brands from European countries, New Zealand or Australia on their own Amazon site.

购买渠道

海购电商平台多如繁星 , 但通常各有专攻 , 了解各个网站的特色特长 , 可以让你在淘货

时事半功倍。下述网站都可以进行海购并邮

寄到中国。

全品类：美国亚马逊是当之无愧的万能在

线商城 , 以上提及的商品基本均可在亚马逊

斩获。

护肤保健品类：iHerb、Walgreens、Vitacost

是美国三大知名药品和保健品网站 , 购买叶

酸、祛妊娠纹产品、婴儿护肤用品时可以多

多参考这三家。

婴儿护理类：Diapers 是全美最大的婴儿护理

产品网站 , 可以买到胎教仪、奶瓶、奶嘴、

婴儿推车等一系列婴儿周边产品。

奶粉类：除美国亚马逊和 Diapers 外 , 欧洲

或澳大利亚、新西兰等地的奶粉可以登陆该

国的亚马逊网站搜索购买。

ENGLISH KEY WORDS海购运输英语必知

There are 2 shipping methods for overseas purchase: direct delivery and transfer.

Even though Amazon US is the most convenient online shopping site, not all products can be shipped directly to China, such as several formula products. Either direct delivery or transfer service has its own advantages. Direct delivery is easy and fast, but usually costs more and you need to prepay the taxes. There is a smaller chance of being taxed if you use transfer service, but it is less safe and also takes more time.

If you are taxed upon the customs at the airport, and would like to return the purchase, you can also choose to return the product. If you are in urgent need of things like formula, you can also consider shopping at the local supermarkets that specializes in exported goods.

海购网站的运输方式：直邮和转运。

不过即便是美亚这么大的购物网站 , 也不

是所有的东西都能直邮 , 如奶粉中的部

分品牌或产品便不可选择直邮。对于两

种选择皆可的商品 , 直邮好还是转运好

并没有固定的答案。直邮方便快速 , 但运费通常比转运高 , 且预先收税。转运

被税几率小 , 还常有关税补贴 , 但安全

性相对更低 , 速度也更慢。

选择海购时如果遇到被海关扣下货品需

要交税的情况 , 如果想放弃购买 , 则可选

择退货。如果急需奶粉一类的商品 , 可以先去进货渠道有保障的进口超市购买 , 再尝试海购。

CUSTOMER SERVICE客服沟通

Shopping online is usually self-service. You can also contact Customer Service if you can’t find the necessary product information on the website or any doubts about your order.

Take Amazon US as an example. The usual frequently asked questions about delivery, returns & exchanges, refunds, payment methods, etc. There are answers to these questions by category on the website.

If you need manual help, find “Help” on the webpage, and click on “Need more help?” to move on to the section “Contact us”. Choose subject under the column “Tell us more about your issue”, which will direct you to “How would you like to contact us”, there are three options here: Email, Call and Help Online.

Remember to be precise and polite when communicating with Customer Service. Be clear about your intentions and explain your situation clearly, and it would be the best to include the link or photos of the product. If you are worried about returning or exchanging products, you need to read the Returns & Exchange policy stated on each website carefully before starting to shop.

电商平台上的海购通常是自助式的 , 如果你

希望获取页面上未呈现的商品信息 , 抑或是

对收到的商品存在疑问 , 就可能需要联系客

服人员进行个性化的询问。

以美亚为例 , 常见问题通常有发货及配送、

退换货与退款、支付方式等。对于这些问题

网站上都有详细分类解答。

如需人工帮助 , 找到“帮助”入口 , 下拉至

“需要更多帮助”, 进入“联系我们”, 在“把

您的问题告诉我们”一栏选择问题主题和详

情 , 之后会出现“您希望用哪种方式联系我

们”, 有电子邮件、拨打电话以及在线聊天

三项沟通渠道供你选择。

无论采用哪种沟通方式 , 都要记得简明扼要

但不失礼貌。清楚地表明来意 , 问题陈述部

分务必简单明了 , 并最好附上商品的链接乃

至图片。若担心需要退换货 , 请一定在购买

之前认真阅读网站的退换货政策 , 在保证符

合退换货条款的前提下 , 按照流程办事。

DIALOGUE:

You : Hello.

您好

Amazon : Hello. This is Jason. How can I help you today?

您好，我是杰森。请问有什么可以帮到您的？

You : I’m contacting you with regards to my order. (No. 10000). I received the package damaged upon arrival. I’m attaching here a photo for you to have a look.

我的订单（订单号 No.10000）出现了问题。我收到货品的时候发现包裹有 损坏。我发张照片给你看。

Amazon : I’m sorry that you have had an unpleasant experience with Amazon shipping. We have checked your situation, and it applies to our Returns, Exchanges & Refund policy. How would you like to proceed?

很抱歉，亚马逊给您带来了糟糕的物流体验。我们核实了您的订单，您的情况满足我们的退换货条件。您希望如何处理货品呢？

You : I would like to return it. Do I need to pay for the shipping fee? By what delivery method?

我想退货。需要我自己支付邮费吗？应该选择什么邮递方式？

Amazon : I’m sending you a link where you can find out the process for returning your item. We will cover your shipping fee once we received your parcel.

我会为您发送一条链接，告知您退货的流程细节。在收到您的包裹后，我们会赔偿您支付的邮费。

You : Thank you. It’s very clear.

谢谢，我明白了。

Amazon : Thank you for contacting us. I hope you have found my assistance helpful. We wish you an amazing day.

感谢您联系亚马逊。希望我的回复对您有所帮助。祝您生活愉快。

EMAIL EXAMPLE:Dear Sir or Madam,

I placed an order on Amazon.com (No. 10000) on XX, XX, and I have not received the right product. What I ordered was Aptamil Formula 4 (from 24 months), and not Aptamil Formula 2 (6-12 months) which I received. Please see attached the photo.

I would like to return this product. Could you please tell me any supporting documents to submit as well as the returning process? Thank you.

Best wishes,XXX.

邮件示例：

你好！

我 x月 x日在亚马逊购买的订单（订单号

No.10000）出现了问题 , 我所选购的是爱他

美四段奶粉 , 而非爱他美二段奶粉 , 收到的

商品照片请见附件。

现在我想申请退换货 , 请问需要提交什么材

料吗？还请告知流程 , 十分感谢！

祝好 , xxx