8 wil-reynolds-beyond-link-building-real-companies-do-real-things
Post on 17-Oct-2014
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Real company stuff…It’s a struggleWil Reynolds
AssociateSEER Interactive
Seerinteractive.com
@wilreynolds
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Warning - Warning - Warning@wilreynolds
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Scale – Scale - Scale@wilreynolds
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@wilreynolds
Ya’ll talkin about “LINK Juice?” Not Revenue, Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man?
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Business existed before search engines@wilreynolds
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1986
@wilreynolds
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How would you sell…Software
@wilreynolds
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@wilreynolds
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@wilreynolds
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@wilreynolds
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#RCS
@wilreynolds
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Before this?@wilreynolds
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We’re better than that
@wilreynolds
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Thinking…
@wilreynolds
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Cloaking
DIGG Network
Fake stumbles
10,000 pinterest accounts
LinkbaitReciprocal links
3 way link exchange IMG Alt
stuffingWhite textOn White
backround
Buy text links in footers
Buy text links in copy
Private link network
Buy old domains and
301 them
@wilreynolds
Anything add value? Any conversions?Is that what we are?????
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@wilreynolds
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@wilreynolds
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True Story…
@wilreynolds
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Mommy Bloggers for a construction
company?
@wilreynolds
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Yeah, it’ll get links
@wilreynolds
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@wilreynolds
Get you laughed out of the VP’s office
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OR
@wilreynolds
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“Our company wants to inspire the next
generation of engineers…”
@wilreynolds
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@wilreynolds
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Real Co. Sh*t
@wilreynolds
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@wilreynolds
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REALLY?
@wilreynolds
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Protip: Find people copying your
fashionistas images@alliebrown89
@wilreynolds
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Tweet their post when they credit you@wilreynolds
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SEO’s w/ marketing plans?@wilreynolds
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Google’s favoring brands….
@wilreynolds
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Finally rewarding brand activity@wilreynolds
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no followersno engagementno cust. service
no content
@wilreynolds
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WINNER!@wilreynolds
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@wilreynolds
I can build a legit business on…this strategy??
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@wilreynolds
This sounds like some hokey bullshit, but OK
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Penguin Slap!
CuttsYou
You
@wilreynolds
Mueller
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Cleaning up low quality links?
@wilreynolds
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@wilreynolds
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Develop a clean up your crappy
business tool
@wilreynolds
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Still not getting it
@wilreynolds
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Today’s SEO wantsClients who
@wilreynolds
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Engage@wilreynolds
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Rabid Fans@wilreynolds
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Stand for something@wilreynolds
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Share their expertise@wilreynolds
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Share their data@wilreynolds
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Share their data@wilreynolds
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Share their data@wilreynolds
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@wilreynolds
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Real company sh*t
#RCSj.mp/PdH1dc
@wilreynolds
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Building followersis the new link building
@wilreynolds
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What writers, bloggers are following you?
@wilreynolds
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Followerwonk
@wilreynolds
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55
Writers
@wilreynolds
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No followers?Do it to a competitor!
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Client challenge No new stuff for links
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Image search for logo + sponsorship
@adammelson
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[companyname] + event
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DON’T EVEN THINK ABOUT IT!
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@kanejamison
bit.ly/localmoz
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Company already has done #RCS
w/ content?
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content gets copied@JHTScherck
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Protip: Set up G alerts after every
major content push
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30 second guide to content ideas
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How can you know what to write??
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Curious
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Revenue mattersHow much traffic,
newsletter signups, and conversions?
Are you getting?
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bit.ly/conversions-and-links
@jasonacidre
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Giveaway = $3900 direct sales250+ Social shares (engagement)
50 comments (engagement )10 new customers
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Giving away product made client
$3900 in 1 week
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Oh, and their rankings are going up
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“Vs” searches
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82@wilreynolds
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83@wilreynolds
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Do you have the content?
84@wilreynolds
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B2B?#RCS is even
easier85@wilreynolds
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Use PPC data!(client story)
86@wilreynolds
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87
CRAPOLAHOLY GRAIL
COMMUNITY
RELATIONSHIPS
INBOUND MARKETING
DIRECTORIES
ASSETS
HACKED SITES
ARTICLE DIRECTORIES
FAKE SOCIAL VOTES
@wilreynolds
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Are you going to invest the time?
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Don’t need big brand $$ to do #RCS
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Skateboard Client
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@nicomicelli
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HOLD THE FREAK UP!(retrain the SEO mind)
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Add value
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Interview the buildersCreate a Google map of gov’t parks
Most friendly cities for skate boarders
# of skate parks [study]Go shoot video
How to get your city to build a skate park
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Vs.
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Links via customer service?
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There will be turbulence
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I’m gonna sue your client
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“Search strategy should be driving content
strategy”- Marketing VP of MAJOR brand
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SEO’s are best to drive content strategy
IF (BIG IF) we can understand our role in
a larger context
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We MUST stop this!!
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Scavengers - We can do more with less
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Stop making our work about links &
shortcuts
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=
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Start making our work about industry
leadership
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Start making our work about caring
for customers
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Start making our work about engagement
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Start making our work about education
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= I love those SEO guys
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We can win the budgets we deserve
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Your first attempts will suck
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#RCS starts somewhere
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Now, its … THIS!
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Its in our DNA to do more with less
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Let’s DO THISLet’s get STARTED!
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Wil Reynolds
Associate
SEER Interactive
Seerinteractive.com
@wilreynolds