content with purpose: from search to conversion to lifelong customer
DESCRIPTION
Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.TRANSCRIPT
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Content withPurposeFrom Search to Conversion to Lifelong Customer - State of Search 2013
https://svpply.com/davidmetnicole.myshopify.com
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YOURGOALis lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg
It’s not about this
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Remember 3 things about content
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http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg
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INTEGRATEAll the things
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See. All the things.
CONTENTSearch
SocialEmail
OFFLINEand stuff
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BEFORE CONTENTComes purpose
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- GOALS NOT TOOLS FTW -
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CONTENT IS AReflection of your brand
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http://media-cache-ec0.pinimg.com/originals/a7/89/4f/a7894f4fdb85746cb490f76feddcfc7b.jpg
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TOP of FUNNELBuild awareness with value
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make your money matter video here
<iframe width="560" height="315" src="//www.youtube.com/embed/85EAQ0yfvfY" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=85EAQ0yfvfY.
Watch this http://bit.ly/19ffQJc
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http://makeyourmoneymatter.org/
http://makeyourmoneymatter.org/
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MIDDLE of FUNNELAn opportunity to connect
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scarecrow video here
<iframe width="420" height="315" src="//www.youtube.com/embed/lUtnas5ScSE" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=lUtnas5ScSE
Watch this http://bit.ly/1eTt17o
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Move fromDiscoveryto Consideration using content that connects with your customer.
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BOTTOM of FUNNELCommunicate (cleverly) to convert
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http://www.appsumo.com/failure-games-app/
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- APPSUMO FAILURE GAMES APP -
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- APPSUMO FAILURE GAMES APP -
you rather have theABILITY TO FLY
Wouldor to become INVISIBLE?
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- APPSUMO FAILURE GAMES APP -
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- APPSUMO FAILURE GAMES APP -
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AFTER the FUNNELBe the guide of their experience
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http://mailchimp.com/resources/guides/getting-started-with-mailchimp/
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blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
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blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
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Your contentserves a higherpurposethan checking it off the list of things to do for your marketing.
http://www.pinterest.com/pin/13862711326223269/
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Blogwww.mackwebsolutions.com/blog
http://bitly.com/bundles/mackwebsolutions/6
LinksGuide
http://bit.ly/1bkMNru