how much is site search worth? how to define conversion and calculate roi
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How much is site search worth?How to define conversion and measure ROI
#ColbensonLive
This is the best photo I could find
John TomlinsonHead of Communications@JohnRTomlinson
ColbensonConversion through search & social media@Colbenson
How much of your site uses search?
What’s the point of it?
What’s the value of it?
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
What is success?How do we define conversion?
Where are these conversionscoming from?
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
What’s happening now?
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000+ + = £28,400
How much of your site is driven by search
Direct saleLeadInfo
£100,000£5,000£10,000
40%90% 60%
£9,000 £2,000 £60,000
x 40% = £3,600 £800 £24,000+ + =
£28,400 x 40% =
£11,360per month
www.colbenson.com@Colbenson