content system adoption institutional considerations charleen khane – sr. assoc. dean of distance...

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CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin Shanley – Distance Learning Program Coordinator

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Page 1: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

CONTENT SYSTEM ADOPTIONINSTITUTIONAL CONSIDERATIONS

Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media ServicesEva Smith – CIS Faculty

Kevin Shanley – Distance Learning Program Coordinator

Page 2: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Session Focus

• The purpose of this session is to describe an approach for analyzing and determining organizational readiness for Content System adoption.

Page 3: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Session Focus

• We will share:– Methods used by Edmonds Community

College to plan and pilot a Content System adoption strategy

– Lessons learned– Planned next steps based on this

analysis

Page 4: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Approach

• Typical implementation of technology– Turn it on….thud….$$$$….

• Is there a better way?– An ecological approach– Information ecology model

Page 5: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Approach

Page 6: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Approach• Understand organizational ecosystem

– People– Information/Content– Processes and Culture– Tools/Technology Environment

• Understand the “species”– Do “SWOT” Analysis

• Identify Strengths and Weaknesses• Identify Opportunities and Threats

• Determine next steps

Page 7: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Leadership and Change

• External knowledge – Bb Consultants– Content Management Research

• Strategy– Avoid the THUD!!! …. $$$$– Avoid poisoning the environment– Create positive change– Sow the seeds for future success

Page 8: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Institutional Readiness

• Internal knowledge– Focus Groups– Interviews– User Surveys

• Organizational culture– Social and Political Factors– Policies and Practices– People - Spheres of Influence

Page 9: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Policies and Practices

• Content lifecycle– Defined policies– User practices

• Information security– Who has access?– Who manages privileges?

• Content ownership– Consistency of practices

Page 10: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Technology Infrastructure• Technology landscape

– Where content currently resides• Cost benefit analysis

– Data storage models• Local vs. outside (i.e. ASP)

– Traffic & bandwidth• Pilot projects

– Instructional– Institutional

Page 11: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Tools

• Technology (Bb Content System)– Usability testing– Feature & integration testing– Is the tool ready?

• People– Attitudes– Needs– Capabilities

Page 12: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Content Types

• Documents– Word processing, spreadsheets, etc.

• Images, audio & video• Databases• Etc.• Why does this matter?

Page 13: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Content Uses• Content inventory audit

– What exists & why?

• Use cases– Who manages the CRUD– Why & how content is used

• Metadata– Information architecture

• Natural patterns of organization• Labels

– Findability

Page 14: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Phased Adoption

Page 15: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Lessons Learned

• Risk is greater when more are involved• Institutional content management

requires more discipline & structure• Testing the waters is worth the time,

reduces the risk, and identifies the value• Analysis is tool independent• Ask the “why” questions before the

“what” and “how”

Page 16: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Is your ecosystem ready?

• For Us: – We’re proceeding cautiously– Continuing to identify the value of

shared content– It’s evolving…

• Questions?

Page 17: CONTENT SYSTEM ADOPTION INSTITUTIONAL CONSIDERATIONS Charleen Khane – Sr. Assoc. Dean of Distance Learning & Media Services Eva Smith – CIS Faculty Kevin

Thank You!Eva Smith – [email protected]

Kevin Shanley – [email protected] Khane – [email protected]