Why Content Matters

Marisa Peacockwww.strategicpeacock.com

What is Content?

•Words

•Photos, Illustrations, Art

•Audio, Video

•Social Media

•Emails

Your Content Needs a Strategy

•What are your words saying about you?

•What do they need to say?

Which email do you want to read?

What is Content Strategy?

•Using words and data to create unambiguous content that supports meaningful, interactive experiences. (Rachel Lovinger)

•Content strategy plans for the creation, publication, and governance of useful, usable content. (Kristina Halvorson)

What is Content Strategy?

•Using words and data to create unambiguous content that supports meaningful, interactive experiences. (Rachel Lovinger)

•Content strategy plans for the creation, publication and governance of useful, usable content. (Kristina Halvorson)

Getting Started

• Authenticity

• Clarity

• Transparency

• Utility

• Value

• Responsiveness

• Authority

• Consistency

Keys to Successful Content

Define Yourself

•“And what do you?”

• 30 seconds in an elevator

• 4 seconds on a website

• 140 characters

Content Exercise One.

•Turn to the person next to you. Ask him/her:

“What do you do?”

Create a Call to action

Write Down the words that apply to you:

•Descriptive Adjectives

•Nouns

•(Action) Verbs

example: I am a talented, plucky marketing strategist who helps small businesses evolve their digital strategy.

Content Exercise Two.

•Turn to the person next to you. Ask him/her:

“What do you do?”

Know Your demographic

•Who is your audience?

•Where do they go online?

•What do they talk about?

•What are they saying about you, your industry?

Listen for content and it will come.

•Search for it.

•Track it.

•Pay attention to trends.

Content Rules• Create a consistent tone: Content

includes everything from web copy, social media, blog copy, thank you pages, emails, etc.

• Don’t wait until it’s perfect to publish: experiment and evolve.

• Create conversations with your content: ask meaningful questions that help you learn, add value

• Test content across platforms: see what works, attracts attention

Content is everywhere.

Good content isn’t.

Thank you.

•mcpeacock@me.com

•@marisacp51

•strategicpeacock.com