content services from ful hotels
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Frommers.com
Hotel Digital Content Services
Hotel Digital Content Services
Presentation Overview
About Us Content Strategy and Travel Booking CycleMulti-lingual Hotel Property Descriptions Bespoke Content Management System Custom Unique Destination ContentFrommer’s Destinations ContentEvents Guide ContentRich Media ContentAdditional Services Case Studies
About Us
Frommer’s One of the most trusted names in travel publishing for over 50 years. Part of John Wiley & Sons Inc. (Founded 1807 and NYSE listed)
Unlimited A one-stop, full-service travel content and delivery platform, specifically designed to help businesses attract new prospects and convert them to high-value Customers
“I need a break and I want to be stimulated and challenged. Where shall I go?”
Images
Video of destination
Events
Top things to do
Itineraries
“I’ve had a great time and I want to let friends, family and others know about it”
Share recommendations via applications on iPhone or iPad
Competition to encourage participation on Facebook page and leave comments
“Which hotel shall I stay at in which neighbourhood?”
Inspirational hotel property
Overviews of neighbourhood
Top places to shop, eat, drink
“Now I’m in the destinations, I want to have the best possible experience.”
Mobile app with travel guide
One, two and three day itineraries
Attractions, restaurants, shops (integrated on maps)
Content Strategy linked to Travel Booking Cycle
Crowne Plaza Hotel Property Descriptions Why book? Opening paragraph generates excitement and encourage booking
Brand promise Emphasis on the brand experience. Welcomes the guest into the hotel
Location The key things that your guest can do in the local area
Call to actionFinal paragraph ties the hotel with an attraction and persuades the customer to book
In the hotelDescribes the hotels best assets: swimming pools, fitness centres, restaurants etc.
EMEA Business Update Jan 2010
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Bespoke CMS designed to manage all your content needs
Built using the Drupal open source platform
Publish content for your entire website
Includes editorial & translation project workflow (multiple languages supported)
Full reporting
User management
Integration with back end systems
Bespoke Content Management System
The need for custom contentGrowing requirement for quality unique content optimised for search engines
Custom content process Information gathering - we want to learn as much as possible about your brand, tone of voice, style and customer profilesSEO Consultancy - we can devise your SEO strategy, or work with your agency or in house experts Advise on the most effective content pages and article typesAppoint Project Manager to deliver project Agree project timelines Deliver samples and receive feedback Brief writers and roll out project in full
Key Custom Content Hotel ClientsHotels.comSLH Crowne Plaza
Premium Custom Unique Content
Off-the-shelf contentFrommer’s 4,500 destination guides available to licence. From inspirational overviews to one day itineraries and practical information, they will help your customers experience a unforgettable trip
Choose from over 60,000+ Frommer’s points of interest (POIs) including: hotels, shopping, restaurants, attractions and nightlife. All are geo-coded for map integration
Frommer’s expert team of developers can provide you with the technical implementation to best suit your needs: XML API, private label website, or reverse proxy solutions
Frommer’s destination content
Global events database
Over 15,000 of the best events happening around the world are included in the database
Inspire your guests to travel and tell them what’s on close to the hotel
Events can be integrated within
Hotel pages, Travel guide sectionsGoogle maps Mobile apps
Mobile and Rich Media
Frommer’s mobile guides contain all the latest reviews and authoritative insight your customers need to make the most of a trip
We can white label existing apps, or create custom apps to meet your mobile strategy requirements
Features includeLocal travel tipsPractical information Restaurant, shops and hotel reviews Interactive location-based mapsIntegrated itineraries
Destination content can also be delivered via XML into your existing mobile app
Case study: Hotels.com – deep unique contentObjective
To present hotels.com as an authority on their destinations in key markets, win traffic, inspire customers, increase conversions to sale and brand loyalty
StrategyTo devise a network of relevant multi-lingual articles and an intuitive content taxonomy To define the hotels.com tone of voice and brand through the creation of high-quality unique contentTo optimise content for search and enmesh with link-building strategy
Results Substantial increases in basket value ‘Top 10 Paris Food & Drink’ #1 on Google ‘Where to Stay in Berlin’ #1 on Google ‘Top 10 Valentines Destinations’ #3 on Google
Case Study: Small Luxury Hotels of the World
Content objectiveConvey brand values of luxury, privilege and authentic travel experiencesImprove search engine ranking with content to capture key search terms
StrategyDevelop style and tone of voice to engage SLH customersBuild and train a team of expert hotel and specialist travel writersDevise feature article package to target search terms and audience
ResultsEnhanced user experience Exceeding revenue targets SLH a hub for destination and hotel information
