Company Backgrounder

© 2011. Content Rules, Inc. All rights reserved.

© 2011. Content Rules, Inc. All rights reserved.

Corporate History and Qualifications

Professional services firm specializing in content development and global content strategy

Founded in 1994 15 full-time employees Network of 1200+ fully-screened consultants across U.S. Managed, contract, and placement services Acrolinx IQ reseller and service provider Exclusive seller of ContentRules IQ (Acrolinx IQ SaaS product)

© 2011. Content Rules, Inc. All rights reserved.

English Technical Writing – A Core Competency

Over 2,000 writing projects completed since 2006 for over 190 clients, including:

Installation guides

Administration guides

User guides

Quick Start guides

Command line reference guides

API/developer guides

Online help systems

Release notes

© 2011. Content Rules, Inc. All rights reserved.

Partial Client List

Networking/Telecom Cisco Systems

Ericsson

IBM

Qwest

VMware

Network Storage Brocade

EMC

NetApp

For a complete list of our clients, please visit http://www.contentrules.com/customers/client-list/

Consumer Products HP

NETGEAR

Palm

Plantronics

Sony Entertainment

Internet/Software Adobe

Google

Microsoft

PayPal

© 2011. Content Rules, Inc. All rights reserved.

Authoring Methodologies

Each client has preferred methodology We are flexible and work within each system Methodologies include:

Waterfall

Agile

Six Sigma

SCORM (eLearning development)

© 2011. Content Rules, Inc. All rights reserved.

Typical Process in Waterfall Environment

1. Identify scope of documentation needs

2. Create documentation plan and budget

3. Obtain documentation plan sign-off and budget approval

4. Create project schedule

5. Create first draft content

6. Conduct customer review

7. Incorporate feedback

8. Identify and create or request illustrations

9. Create second draft

10. Conduct customer review

11. Incorporate feedback

12. Copy edit

13. Create final document

14. Conduct customer acceptance review

15. Sunset review and debrief

© 2011. Content Rules, Inc. All rights reserved.

Authoring Tools

Standard Editors: FrameMaker

Word

InDesign

PowerPoint

XML/DITA/DocBook

XMetaL

Arbortext

oXygen

Wiki Tools: MediaWiki

Confluence

MindTouch

Online Help Tools: MadCap Flare

RoboHelp

Quadralay ePublisher

Author-it

© 2011. Content Rules, Inc. All rights reserved.

Global Readiness

We encourage writing and editing that ensures lower translation costs Global readiness audit of existing content

Pre-translation editing services

Acrolinx IQ terminology configuration services

We offer training courses for clients and consultants Writing Using International English

Editing for Translation

Managing Terminology Using Acrolinx IQ/ContentRules IQ

Using Acrolinx IQ/ContentRules IQ

© 2011. Content Rules, Inc. All rights reserved.

Experience Writing UI Strings

We have UI designers in our resource pool Often client creates first draft of UI strings We edit UI strings for:

Consistency

Adherence to brand standards

Quality

Readability

Global readiness

© 2011. Content Rules, Inc. All rights reserved.

Our Resource Pool

Over 1,200 senior-level consultants who are fully vetted and specialize in networking, telecommunications, storage, mobile, and software

Project Manager

Senior Technical Writer

Information architect

XML tools specialist

Illustrator

Copy/developmental editor

Production editor

© 2011. Content Rules, Inc. All rights reserved.

Quality Control and Testing

Work closely with developers, QA, support engineers during

development

Require at least one client Subject Matter Expert (SME) actively

participate in review cycles

Use client lab equipment to test procedures at each review cycle

Use Acrolinx IQ to ensure consistent style, branding and terminology Final acceptance signoff by client for technical accuracy

© 2011. Content Rules, Inc. All rights reserved.

Measuring Data Quality

Analyze content using Acrolinx IQ Reports provide metrics including:

Flesch reading ease score

Style errors

Grammar errors

Terminology errors

Spelling errors

Global readiness errors

Can measure corpus of documents for comparison

© 2011. Content Rules, Inc. All rights reserved.

Senior Technical Writer Profile

8+ years of technical writing experience

Degree in English or Linguistics

Certification in Technical Writing, Instructional Design, or Information

Architecture

Experience writing technical documentation based on interviewing

engineers and other subject matter experts

3+ years of experience with authoring tools

Deep understanding of networking, storage, wireless,

telecommunication, network security, cloud, VOIP, or consumer-end

technology

Experience writing in an Agile development environment

© 2011. Content Rules, Inc. All rights reserved.