content marketing5wsppt
TRANSCRIPT
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The 5 W’s of Content Marketing
(and a How)
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WHAT is Content Marketing TRADITIONAL CONTENT MARKETING
MARKETING
Advertising Blogs
Print Educational Videos
Digital Infographics
TV Ebooks
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WHY Do It?
• Variety of media channels to pick from• It’s cheap!!• You can always access the Internet• Text, videos, pictures – lots of content forms• Become a thought leader• Your customers do the work for you
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WHERE Do I Do It?
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Pretty much everywhere!
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HOW do I do it?
• PULL your customers in with your content• Don’t PUSH them away with it• When a person is in the market
for your product, they’ll come back to you
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When?
• Once a day (Twitter)• Several times a day (Twitter, reblogs)
• Several times a week (Blog posts, Tweets)• Several times a month (Definitely!)
Try it out for yourself:
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WHO Should Do It? • Content manager• Community manager• Social media manager• SEO Specialist• Content creators• YOU!