round table: content-content-content - daytonwp february 2013 meetup

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Content – Content - Content

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Content = What you SEE on the front-end of a WordPress site ...make sense? This month we will discussing content and anything and everything that goes into creating it. Such as knowing the difference between Pages and Post - what the benefits are of both. What the deal is for Categories and Tags. Then creating an editorial calendar. This month is all about the user so be ready to discuss how you create content.

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Page 1: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

Content – Content - Content

Page 2: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

Who should write?

What should I write?

When should I write?

Where should I write

Why should I write?

YOU!

ANYTHING!

NOW!

ANYWHERE!

WHY NOT?!

Page 3: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

http://profoodblogger.com/

http://themomblogs.com/

http://dogwalkblog.com/ http://www.diaryofaquilter.com//

http://hatemycoworkers.com

Page 4: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

PAGES POSTS EVERYTHING

ELSE

Where Content Comes From

Page 5: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

PAGES

Pages are static and are not listed by

date. Pages do not use tags or

categories. An About page is the classic

example. Pages can be displayed in the

sidebar using the Pages widget, and

some themes display pages in tabs at

the top of the blog. If you have 50

pages and you use the Pages widget,

then all pages will be listed all the time

*http://www.famousbloggers.net/posts-vs-

pages.html

Page 6: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

POSTS

Posts are entries listed in reverse

chronological order on the blog home

page or on the posts page if you have

set one in Settings > Reading. If you

have created any sticky posts, those

will appear before the other posts.

Posts can be found in the Archives,

Categories, Recent Posts, and other

widgets. Posts are also displayed in the

RSS feed of the blog. You can control

how many posts are displayed at a

time in the Reading Settings

*http://www.famousbloggers.net/posts-vs-

pages.html

Page 7: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

Categories: are meant for broad grouping of your posts. Think of these as general topics or the table of contents for your site. Categories are there to help identify what your blog is really about. It is to assist readers finding the right type of content on your site. Categories are hierarchical, so you can sub-categories.

Tags: are meant to describe specific details of your posts. Think of these as your site’s index words. They are the micro-data that you can use to micro-categorize your content. Tags are not hierarchical.

*http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/

Page 8: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

SITE STRUCTURE

Page 9: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

FIND YOUR OWN STRUCTURE

A note about performance: Permalink structures beginning with %category%, %tag%, %author%, or %postname%, require more server resources to resolve than structures such as, Day and Name, Month and Name, and %post_id%-%postname%, though as of 3.3 the %postname% structure is usable.

*http://codex.wordpress.org/Settings_Permalinks_Screen

Page 10: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

WHAT TO WRITE…

Page 11: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

20 Types of Posts

1. Instructional 2. Informational 3. Reviews 4. Lists 5. Interviews 6. Case Studies 7. Profiles 8. Link Posts 9. “Problem” Posts 10. Contrasting two options 11. Rant 12. Inspirational 13. Research 14. Collation Posts 15. Prediction and Review Posts 16. Critique Posts 17. Debate 18. Hypothetical Posts 19. Satirical 20. Memes and Projects

*http://www.problogger.net/archives/2005/11/29/20-types-of-blog-posts-battling-bloggers-block/

Page 12: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

…and keep going…

Page 13: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

“I work full-time on the side as well. The way I get things done is by using a point system. Some days I don’t feel like writing, some days I don’t feel like commenting, some days I don’t feel like networking, or whatever… I have to reach at least 50 points per day. • 10 points for a long blog post • 5 for a short one • 2 points for a comment on a blog

I’ve commented on before • 5 points for commenting on a site

I’ve never commented on before • 1 point per comment on my own

blog • 10 points for installing a new

module/plug-in, etc. Works well for me. I think I may have created the system, or sub-consciously remember reading about such a thing somewhere. I just know that the point system keeps production going while I also work a full-time job.” *http://www.problogger.net/archives/2007/07/04/how-to-keep-momentum-going-on-your-blog-with-a-points-system/

Page 14: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

GETTING ORGANIZED

Page 15: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

The editorial calendar gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. *http://wordpress.org/extend/plugins/editorial-calendar/

Page 16: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

GETTING FOUND…ONLINE

Page 17: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

Make sure your content can be found online – using WordPress SEO by Yoast only enhances your chances. *http://wordpress.org/extend/plugins/wordpress-seo/

Page 18: Round Table: Content-Content-Content - DaytonWP February 2013 MeetUp

ANYONE CAN BLOG

*http://www.blogperfume.com/top-25-funniest-comic-strips-about-blogging/