content marketing with contentmx
TRANSCRIPT
Marketing Made Better
@ContentMX
How Much Has Really Changed from the
1960’s?
It is about being found… It’s about having the answers, it’s about knowing the customers, it’s about connecting.
The Convergence
EmailMarketing
Social Media
SEO
Content Marketing
Driving sales by helping organizations:
Marketing with Great Content
Three types of content needed to drive sales
● Original content focused on defined markets
● Third party curated content o Example: Datamensional
leverages CFO.com content
● Solution based contento Example: How flash
drives increases speed of data
A detailed content strategy helps with all facets of your marketing effort:
● Tell your brand’s story
● Reinforce your brand’s message
● Answers your customers most FAQ
● Provides a solution
● Shows your brand will improve the customer’s lives
Humor works
How to start your content?ContentMX works to develop content that matches your voice, and supports your goals.
1. What are 5-10 Questions that your customers ask
1. What are some of the answers you provide that lead to a sale
1. What are target markets your organization focuses on
1. What blogs or websites do your customers read
1. Feel free to suggest article titles that you would like to have included
Drive Real Results
" We received more leads because people found us on the first page of Google search when they used relevant terms. "
- Kintronics
Distribute Content Everywhere
Create an Integrated
Content Marketing Strategy
Trigger Engagement
Rank and Reward Engagement
Be Remembered
Helping Insurance and
Finance Firms Gain Top Rankings
Be Found: Top in organic search
Actions: Two articles each month and weekly curated content
Case Study:
Case Study: ● Number Two Organic Search
● Over 10% Open Rates
● Mobile Friendly
Case Study:
Actions: Daily content
Original and Curated Content
Results: Doubled Traffic
Sales: 40% of the new clients
attributed to ContentMX
Increased sales:
ContentMX clients have:
● Over 10% open rates● Social sharing doubles
impressions ● Top SEO rankings
High Levels of Engagement
Single Platform
An Easy to Use Mobile App
Post content to all your digital sites anytime
Reports
Let’s Talk More!
Register to receive a free assessment of your content marketing strategy.
The first 20 people who sign-up AND receive their free assessment will win a $25 Amazon gift card!
To register and to learn more, visit: http://m.contentmx.com/contentmx/
@ContentMX
Jeff [email protected]
781-444-7000