content marketing trends and content configuration
TRANSCRIPT
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Content Configuration & Marketing Trends
At Digital Marketing Summit,
Hyderabad
15/02/14
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www.nischalagnihotri.wordpress.com
@nischalgni
What is Content Marketing?
Content
INFLUENCESale/
Marketing Objective
![Page 3: Content marketing trends and content configuration](https://reader033.vdocuments.us/reader033/viewer/2022042717/55d4edb0bb61eb8b438b45ed/html5/thumbnails/3.jpg)
www.nischalagnihotri.wordpress.com
@nischalgni
What is your content flow?
Production
Marketing
Measuring & Feedback
![Page 4: Content marketing trends and content configuration](https://reader033.vdocuments.us/reader033/viewer/2022042717/55d4edb0bb61eb8b438b45ed/html5/thumbnails/4.jpg)
www.nischalagnihotri.wordpress.com
@nischalgni
Content Configuration
Visible Content
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@nischalgni
Visible Content
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@nischalgni
Invisible Content
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www.nischalagnihotri.wordpress.com
@nischalgni
Content Configuration
Based on what works best for
your brand
Configure your content and
support with A/B testing
![Page 8: Content marketing trends and content configuration](https://reader033.vdocuments.us/reader033/viewer/2022042717/55d4edb0bb61eb8b438b45ed/html5/thumbnails/8.jpg)
www.nischalagnihotri.wordpress.com
@nischalgni
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www.nischalagnihotri.wordpress.com
@nischalgni
1. Thought Leadership
Which of the content trends
will evolve in 2014?
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www.nischalagnihotri.wordpress.com
@nischalgni
2. Opinions
Which of the content trends
will evolve in 2014?
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www.nischalagnihotri.wordpress.com
@nischalgni
3. Attribution
Which of the content trends
will evolve in 2014?
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www.nischalagnihotri.wordpress.com
@nischalgni
4. Curation
Which of the content trends
will evolve in 2014?
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www.nischalagnihotri.wordpress.com
@nischalgni
5. Response Team
Which of the content trends
will evolve in 2014?
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www.nischalagnihotri.wordpress.com
@nischalgni
6. Mobile & Video
Which of the content trends
will evolve in 2014?