using digital footprints to crush the competition - dave conklin
TRANSCRIPT
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Using Digital Footprints to
CRUSH Your Competition
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competition.
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“PUT that pencil DOWN!”
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If This Was Prior To 1996 - Most of you would be fired.
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When Will It
STOP?!
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Why You Should Love The Mud
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AlmostEverything
We Do Today InMarketingLeaves a
FOOTPRINT.
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Today You’ll Learn How To Investigate.
And win.
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What Can We Investigate?
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What Can We Investigate?
Competitors Pay Per Click KeywordsLanding PagesSEO KeywordsContent That’s Working For ThemSocial Media Strategies
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Keywords They Are Paying For
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Know what worksSEMRush Demo
Keywords They Pay For
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Know what worksSEMRush Demo
Their Landing Pages
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Know what worksSEMRush Demo
Their Offers
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Know what worksAhrefs Demo
Most Popular Pages (For Links)
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Know what worksAhrefs Demo
Who’s Linking?
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Friends & Foes(Competitors Are Different Than
You Think)
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Art of WarThe Very People That Are YourOnline Competitors – Need To
Be Your Friends
My experience from web dev to seo
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Art of WarThe Very People That Are YourOnline Competitors – Need To
Be Your Friends
Salmon canon
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Recruit The Team(Mission Impossible Theme)
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What’s The Bait?BuzzSumoLive Demo
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What’s The Bait?Afrefs (live demo)
(Our tool)
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Make The Bait(odesk, elance, etc.)
Live Demo Odesk
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Know Your Spots BEFOREYou Cast
(Think fishfinder)
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Once It’s OnlineGet The Word Out
Phone | Email | SocialPlus ripples, Facebook Groups
Twitter FeedsPaid FB,TW