content marketing on a shoe string budget by alex tachalova
TRANSCRIPT
Data-Driven Content Marketing Campaigns on a
shoe-string budget
Ideas Are The Currency Of The 21st Century
By Carmine Gallo
Not all ideas are engaging and/or persuasive enough
1k+ blog posts in “marke@ng” industry in the last 24 hours
@Alextachalova
All successful ideas/messages are based on:
Data
I have zero ideas
@Alextachalova
@Alextachalova
How to generate data-‐driven content using:
• Market/Industry Trends Analysis • Compe@tors’ Research • Surveys
Useful resources for analyzing market trends:
• hIp://www.itu.int/en/ITU-‐D/Sta@s@cs/Pages/stat/default.aspx
• hIps://www.globalwebindex.net/blog/80-‐of-‐internet-‐users-‐own-‐a-‐smartphone
• hIp://www.similarweb.com/ • hIp://www.comscore.com/Insights/Blog/2015-‐Europe-‐
Digital-‐Future-‐in-‐Focus • hIp://ec.europa.eu/eurostat/sta@s@cs-‐explained/index.php/
Informa@on_society • hIp://www.emarketer.com/ • hIp://www.iabuk.net/
@Alextachalova
@Alextachalova
Market Trends Analysis
@Alextachalova
Market Trends Analysis
CompeBtors’ Research
@Alextachalova
CompeBtors’ Research
@Alextachalova
CompeBtors’ Research
@Alextachalova
CompeBtors’ Research
@Alextachalova
Running Surveys
@Alextachalova
Running Surveys
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@Alextachalova
Market Report
@Alextachalova
Market Report
@Alextachalova
Side-‐by-‐Side Tools/Products Comparison
• hIp://60secondmarketer.com/blog/2014/03/10/5-‐best-‐brand-‐monitoring-‐tools-‐marketers/
• hIp://www.iprospect.com/en/ca/blog/10-‐sen@ment-‐analysis-‐tools-‐track-‐social-‐marke@ng-‐success
• hIp://www.socialmediaexaminer.com/6-‐social-‐media-‐monitoring-‐tools/
• hIp://www.slideshare.net/AlexandraTachalova/ungagged
@Alextachalova
Side-‐by-‐Side Tools Comparison
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Data-‐Driven Infographics
hIp://www.wordstream.com/ar@cles/most-‐expensive-‐keywords
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Data-‐Driven Infographics
hIp://www.slideshare.net/AlexandraTachalova/infographics-‐importanceofmobiledevicesforecommerce-‐46941678
@Alextachalova
Surveys
hIp://www.surveygizmo.com/s3/2388739/Digital-‐Agencies-‐Survey-‐US-‐Market
@Alextachalova
Thank you!
@AlexTachalova
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Facebook.com/alexandra.tachalova
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