2013 marks the year of intelligent content marketing

Do you invest in

content marketing?

Who creates your content?

What content is best

for social sharing?

How will content

marketing spend change?

78% of businesses invest in content marketing

More than 1 in 3

organisations use an external provider for some

or all of their content marketing

51% claim industry news and blogs are the most effective content type for social media

97% of UK organisationswill increase or maintain the amount they spend on content marketing in 2013

Just as atoms

are the building blocks

of the universe,

content is the

building blocks of

the internet

9 in 10 US firms invest

in content

33% of marketingbudgets are dedicated to content

87% use social media

to distribute content

78%

Yes

19% No

3% Unsure

55% In-house team only

3% External provider only

37% In-house and external provider

5% Don’t publish content

80%

Spend more

3%

Spend less

17%

Spend about the same

51% Industry news and blogs

18% Infographics

4%White papers

27% Video

Content Marketing in the UK

Consumers expect the best and if you aren’t writing about

developments in your industry with authority, you won’t be taken seriously.

Elizabeth Malone-Johnstone, Digital MarketingManager, TRACKER

2013 will be the year for companies to invest in video marketing, not

just the biggest of brands.Martin Abrams, Search

Engine Marketing Manager,Park Resorts

Content marketing will become more complex in 2013 as marketers look to increase

engagement with their audiences.Jenny Barrett, Head of Marketing,

Mortages for Business

Content marketing has become an essential tool to help companies to

reach their goals as quality and relevant content is fundamental to make brands stand out from others.

Valeria Mendes, Marketing Co-ordinator, Vanet

SourcesResults of the Content Marketing in the UK survey conducted by NewsReach in November/December 2012. Additional statistics from the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends - North America by the Content Marketing Institute and MarketingProfs

NewsReach has over a decade of experience in providing intelligent content marketing for our global client base.

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