content marketing in 15 minutes
DESCRIPTION
A brief walk through of the basics of content marketingTRANSCRIPT
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Content Marketing in 15 Minuteswith @jenniferyorke
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• Personas• Creating content• Social outreach
Agenda
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Identify your target personaWho is your DREAM customer?
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4
Create content
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Create content at least once a week
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Is my content:
• Relevant?• Non-branded? • Appealing to my
target persona?
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Now that I have content, I can start
my social media outreach!
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Determine the goal of your outreach
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Follow, friend, connect
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Share lots of links
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Use auto-share and scheduled sharing(When appropriate)
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Have a content and theme calendar
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Iterate and improve
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• Identify your target personas• Create content on a regular basis• Social outreach is like real life
networking, just online
Don’t forget!
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@jenniferyorke