10 marketing ideas in 60 minutes
DESCRIPTION
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes". He covers a variety of topics, including: - A/B Testing - Landing Page Optimization - Online Marketing Audits - Direct Mail & QR Codes - Mobile Websites - Social Media Monitoring - And more...TRANSCRIPT
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10 Marketing Ideasin 60 Minutes
Presented by interlinkONE and Grow Socially
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Quick Introduction
@JasonPinto
CMO,interlinkONE
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Who We AreGrow Socially
Online Marketing Website Design Social Media Consulting and Strategic
Planning http://GrowSocially.com
interlinkONE Marketing Software Warehouse Management
Software QR Code Management Mobile Website Builder http://interlinkONE.com
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See you at Dscoop7?Booth 610 – iPad
Demonstration!
Friday, 11:15am: “Selling Solutions in a Multi-Channel World”
Friday, 4:45 PM “The Three-Legged Stool: Social Media, SEO, and Your Website”
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The Ideas That We Will Share…Some you may have heard
before…
Some you may already be doing…
… But they are all designed to support your marketing efforts, make your job easier, and help you achieve business objectives.
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Idea #1Actively use multiple channels to build your newsletter subscriber list.
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Newsletter: Use Multiple Channels
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Idea #2Use LinkedIn as more than just a place to gather connections, but as a way to learn, engage, and share.
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News Aggregator
Groups: Share Content
Questions and Answers
LinkedIn: Other Features
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Idea #3Build and follow an Editorial Calendar for your Blog.
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Why Many Do Not Blog
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Editorial Calendar
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Idea #4Use Google Alerts & Twitter Search to monitor your company, key staff, competitors, and industry trends.
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Google Alerts
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Twitter Search
#dscoop7
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Idea #5Create Mobile versions of your key online content: website, landing pages, and emails.
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Your Corporate Website
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
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Registration Pages
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When to Make the Mobile Move
Source: Morgan Stanley
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Is Your Audience Ahead of You?Mobile Device Report via Google Analytics
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Idea #6Be determined to perform A/B Testing on Emails and Landing Page Registration Forms.
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Tips for Landing Page GreatnessClear and Emphasized Call to Action
Online content should match offline message
Simply design to help the visitor stay focused
Eliminate barriers to entry
Test, Test, Test
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Landing Page Example
Clearly Defined Call to Action
Key Benefits Highlighted
Simple and compelling directions
Form on the page
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Email A/B Testing
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Idea #7Have an Online Marketing Audit Conducted.. And plan to take quick action.
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Can social media get out of focus?
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1. Custom Background
2. Missing Bio with Keywords
3. Follow Prospects
4. Consistency?
5. Link Shorteners?
6. Hashtags?
7. Photo Gallery?
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Idea #8When everyone else seems to have stopped sending direct mail, get your customer’s attention by actually doing it!
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Direct Mail via Smartphone Apps
http://ilnk.me/Postagram
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Direct Mail with QR Codes
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USPS Promotion
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Idea #9Convert your latest PowerPoint presentation into an eBook… and use it as a lead-generation tool.
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Inbound & Content Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
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Your Hidden Content EnginePresentations created by Sales Reps
White Papers created for industry conferences
Answers to questions by customer support reps
Spreadsheet Templates for Internal Use
Articles and quotes used in magazines, PR coverage
Photo Credit: http://www.flickr.com/photos/7552532@N07/4194457898/
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Extend Life of Presentations
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Why Share?
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Need more ideas?
http://ContentRulesBook.com
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Idea #10Don’t give up on QR Codes, because....
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They can work!QR Code Best Practices:
Shorten the URLProvide Directions & IncentiveMobilize Your ContentMeasure it!
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Bonus IdeaLook beyond basic Website Analytics Reporting
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Acquainted with your Audience?
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Bonus IdeaIntegrate Social CRM into your Business
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Sales Reps and CRM Data
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Bonus TipsDon’t get blinded by hype.
But certainly be willing to invest some time and measure everything!
?
Re-focus on integration --- between channels, databases, and other technologies.
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The Wrap-Up
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See you at Dscoop7?Booth 610 – iPad
Demonstration!
Friday, 11:15am: “Selling Solutions in a Multi-Channel World”
Friday, 4:45 PM “The Three-Legged Stool: Social Media, SEO, and Your Website”
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Need More Information?interlinkONE.com
GrowSocially.com
iFlyMobi.com
QReateAndTrack.com
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Thank You!We’ll email you the recording and slides shortly!