content marketing distribution for startups done right!
DESCRIPTION
This is the presentation I gave on my 3rd time speaking at Barcamp Beijing on Nov 3rd, 2013. This presentation shows why content marketing is so important especially now when Google make most leading keywords as not provided. Also, it shows a practical way to distribute the content you write as well as the content you read, which is not less important for your branding. Enjoy! I certainly did!TRANSCRIPT
Content Marketing Distribution
For Startups Done Right
Barcamp Beijing – November 3rd 2013
Short intro..
Entrepreneur from Israel
2 years in Beijing
Founder of StartupNoodle.com
Business development director at
ikuramedia - The App Specialists.
Organizer of Lean startup Beijing Meetup
( Going to 600 members now! )
What is content marketing?
Content marketing is any marketing format
that involves the creation and sharing of
media and publishing content in order to
acquire customers….
en.wikipedia.org/wiki/Content_marketing://Source: http
Readers Content Clients
Why content marketing is so important?
Results are personalized.
Your ranking depends on: ◦ Location
◦ Device (desktop, mobile)
◦ Social votes for content
◦ Interests
◦ and ~200+ parameters….
Conclusion: Very hard being ranked for a certain keyword because of so many parameters.
Great keywords, no SEO
Only 2
visitors
for each
keyword.
Bad
Results?
Magic of Long Tail Keywords (Startup Noodle search traffic)
Less than 10
visitors
Many Keywords
More than 10
visitors
10 Keywords
~3 times more traffic!
Conclusion: Distribute what
you write (and what you read…)
66.55% of traffic
comes from
Linkedin, TW &
FB
How powerful are social Networks? (Why share your content?)
How to distribute your written content?
Twitter Linkedin Facebook
Written Content
Man
ual Sh
aring
Man
ual Sh
aring (V
A)
Auto
matic Sh
aring
(Tweetily W
P p
lugin
)
How to distribute the content you read?
Twitter Linkedin Google + Facebook
Read Content
App
Pocket App
Buffer
Twitter Linkedin Google + Facebook
Written Content Read Content
Man
ual Sh
aring
Man
ual Sh
aring (V
A)
Auto
matic Sh
aring
(Tweetily W
P p
lugin
)
App
Pocket App
Buffer
Share your content effectively
www.StartupNoodle.com
Resources:
How to Distribute Your Startup Blog
Content Effectively for Best Results?
Tweetily - Tweet Your Posts Automatically!
Buffer - A Smarter Way to Share on Social
Media
ikuramedia – The App Specialists
Startup Noodle