OCR Level 3 – Cambridge Technical Introductory Diploma in Media

Unit 01: Analysing Media Products and Audiences (10 Credits)

Checklist

General

Task Done ✓Have I stated WHO (Publisher and Product) I am going to investigate?

Have I presented my work in a presentation format?(Prezi, PowerPoint)

Ave ALL Witness Statements been completed?

Is the work embedded into my Blog Page?

P1

Task Done ✓Ownership Model/Operating Model –

Contact the Publisher and display evidence of this as well!

Evidence of Associated Products to the Publisher

Product(s) – Market Position – i.e. Sales Figures, Comparisons to

competitorsCompetitors – Who are they?

P2, M1, D1

Task Done ✓Analysis of the Genre

Analysis of the Purpose of the ProductAnalysis of the Form, Style & Content

of the Product – Media LanguageCompetitors – Who are they?

P3, M2, D2

Task Done ✓Demographics of the chosen Target

AudiencePsychographics of the chosen Target

AudienceAge, Gender Addressed for the chosen

productThe relationship between the target audience and product is addressed –

For example Primary Research

P4

Task Done ✓Product distribution to it’s intended

target audience – Where? How?How is the product advertised

P5, M3

Task Done ✓Considered the impact and effect of the

product in the audienceRepresentation –

Stereotypes HOW people are represented

(Character roles theory – Propp)

Legal and Ethical Issues – For example:

Press Complaints CommissionWhat do people have to say about the

product – Good or Bad – online or through other platforms?