CONTENT MARKETING – CAN WE LIVE WITHOUT IT?

Traditional marketing has been around for a long time, but add the word ‘content’ to it and you get a whole different ballgame.

After all, many of use choose to switch off when it comes to the boring advert-type stuff; we have become more fussy, selective and clever.

Why let our brains soak up a load of mindless rubbish that we do not want or need when we can digest relevant and exciting content that makes our brains actually work and expand?

So can we live without content marketing? The answer is yes, but we probably wouldn’t want to. After all, who wants to return to mindless, gullible and sometimes insulting adverts being fired at us one after the other when we can digest relevant content and learn something in the process.

For too long advertisers and marketeers have aimed their gun at the lowest common denominator. Now it’s turn for us the consumer to turn around and say, “Enough is enough!”

We want valuable, intelligent and relevant content coming our way, and if we don’t like it, we will ignore it. Gone are the days when consumers like us could be grouped together into a pack and all dealt with in the same way; like the proverbial lemmings!

Give us brilliant blogs that knock our socks off, images and insights that are riveting and notes and recipes that inspire and intrigue….then and only then, we might just buy your product!