7 elements of an average content marketing blog post
TRANSCRIPT
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CLICKBAIT HEADLINE
The philosophy of clickbait:“Promise everything – deliver nothing”.
See the headline of this presentation?Yes, exactly...
POP-UPS, ADS, PLUGINS
Rule number one of content marketing blog posts: You are not here to give any added value. You are here to sell. Behave accordingly – never allow your readers to enjoy a free moment of reading without bombing them with commercial offers.
REMEMBER: The bigger and more annoying your interference, the better!
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LISTS
Lists are the queens of all content currently available online.
RULE OF THUMB: if your post headline doesn’t start with a number, just skip the effort and don’t write it.
CLICHÉ QUOTES
NEVER FORGET: A content marketing blog post without a cliché quote is nota true content marketing blog post!
GREAT EXAMPLE OF A CLICHÉ QUOTE
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BANAL ADVICE
Why be creative and innovative when you can copy advice that is availablein hundreds of other articles? It’s the perfect puff for your post’s content!
INFOGRAPHICS
TIP: Make excessive use ofthe words “kick-ass”, “great”, “awesome”. Nothing likegood’old exaggerated superlatives.
EXAMPLES OF GREATBANAL ADVICE
A research by no one shows that 90% of people will believe anything, as long as its presented in the form of a graph.
Insert infographics to make your post sound more reliablethan the piece of nonsense it actually is.
TIP: Don’t forget to write [Infographic] on thepost’s headline. Even people who don’t read your article deserve to know you are smart enough to create graphs.
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BUZZ WORDS
Use buzz words to show you are a real pro...Never tell anyone their real meaning.
BUZZ WORDS: WHAT THEY MEAN:
Growthhacking Didn’t they use to call it marketing?A/B testing Just checkin’ if something worksStorytelling Salesmen now think they are HemingwayData-driven Just checkin’ if something works #2
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