Content marketing strategy

%

PRESENTATION OVERVIEW Understand the purpose of Content Marketing and it various forms

Identify a Content Marketing Strategy: SM channels and their use

Forecast a monthly Content Marketing production schedule & budget

Identify Content Marketing development resources

% % % %

Identify Content Marketing plan of action %

CONTENT MARKETING PURPOSE

Content marketing The process of creating valuable content i.e. (Info GFX, Whitepapers, Videos) for customers in order to establish brand trust and thought leadership. The customer reciprocate the process by rewarding you with the purchase of your product/service.

A #

VIDEOS  

CONTENT MARKETING FORMATS

WEB  FLYERS  

AUDIO    

INFO  GFX  

E-­‐BOOKS  

WHITE  PAPERS  

PICTURES  CONTENT FORMATS

BLOG  POST  

CONTENT DERIVATIVE STRATEGY

The process of developing an original piece of content and repurposing that content in different forms to be distributed across multiple social media channels

definition

benefits

Extends content life cycle Minimize design cost

Reach a larger audience Increase SEO Ranking

Enhance targeting efforts Enhance collaboration opportunity

}

4

_

E

]

CONTENT DERIVATIVE STRATEGY EXAMPLE

WHITE  PAPER  VIDEO  TRAILER   PODCAST   BLOG  POST   INFO  GFX   WEB  FLYER  

DIET  

CONTENT MARKETING SUBJECTS

SLEEP  

BEHAVIOR  

PHYSICAL  

ACTIVITIES  

NEWS  

INSPIRATION  

DAY  IN  THE  LIFE  

HANGOUT  

APP  HOW  2  

COMMERCIAL  

FINANCING  

MEDS/SUPPL  

THERAPY  

CONTENT SUBJECTS

Ñ

SOCIAL MEDIA CHANNELS

G

The wordpress blog will act as the content nucleus. All created content will be posted to the blog first and distributed amongst the other social media channels. The SM channels will have Links will direct viewer back to the blog to receive the

Facebook will be used to feature long form content and act as a secondary blog

Twitter will be used to post curated content from similar websites, post excerpts from blog post, post pictures and video trailers

Google+ will mirror the content that is featured on the Facebook. Google+ is a great resources because it provides the opportunity for content created to be featured in Google search results.

Pinterest will be used to post pictures, Promo web flyers, video trailers, web flyers

SOCIAL MEDIA CHANNELS

P

y

Linked in will be used to provide informational content to Autism Industry professionals and identify content contributors

Sound Cloud and Itunes will be used to host and distribute podcast content

Youtube and Vimeo will be used to host all full length video and trailers.

Reddit will be used to post helpful tips, tricks, suggestions and Autism related information

Flickr will be used to host all pictures that are created for content marketing use. Flickr provides free image hosting and allows you to include meta data and headers to the uploaded pictures that can be found by Search engines

< Slide share will be used to host the white papers and digital takeaways that are created

CONTENT CREATION SCHEDULE CONENT DEVELOPMENT 10 Days •  Content Research •  Content Strategy Development •  Content format production / scripts •  Identify content contributors

CONTENT CREATION 10 Days •  5 Days shoot (1) edit (4) •  5 Days Derivative Content Development F

CONENT DISTRIBUTION 10 Days •  SM Engagement •  Lead Development •  Target Hub Integration •  Collaborative Marketing

CONTENT CREATION SCHEDULE

MONDAY •  1 Video Post •  1 Blog Post •  1 Inspirational Post

TUESDAY •  1 Info GFX •  1 Blog Post •  1 Inspirational Post

WEDNESDAY •  Google Hangout •  1 Blog Post •  1 Inspirational Post

THURSDAY •  1 Video Post •  1 Blog Post •  1 Inspirational Post

FRIDAY •  1 White Paper •  1 Blog Post •  1 Inspirational Post

SATURDAY •  1 Video Post •  1 Blog Post •  1 Inspirational Post

16 VIDEOS 4 INFOGFX 4 WHITEPAPERS 30 INSPIRATIONAL POST

30 BLOG POST 4 GOOGLE HANGOUTS

WEEKLY POST

MONTHLY CONTENT PRODUCTION

CONTENT PRODUCTION RESOURCES

•  White Paper Templates

•  Web Banners

•  Web Flyer Templates

•  Stock Images

•  Illustrations

•  Royalty Free Music

•  Sound Effects

•  Freelance Designers

Why is your child not sleeping?

IMPACTFUL  IMAGE  

IMPACTFUL  HEADLINE  

INFORMATION  

PSYCH  INFLUENCE  

CALL  TO  ACTION  

BLOG CONTENT FORMAT

CONTENT MARKETING PLAN OF ACTION •  Choose content marketing formats

•  Identify monthly content production budget

•  Revise website marketing messages

•  Purchase and customize word press blog

•  Create custom SM channel profiles

•  Conduct content development (See monthly plan)

•  Conduct content creation (See monthly plan)

•  Conduct content distribution (See monthly plan)

TEAM DISCUSSION

QUESTIONS, COMMENTS AND SUGGESTIONS