content marketing
DESCRIPTION
Efficient us of content marketing strategies for small business and services.TRANSCRIPT
Content
Marketing Effectiveness
Strategizing Your Content
• Content distribution is key to gain attention o two ways to distribute your content
home based content distribution • content that is primarily placed on your webpage/social
media
feed based content distribution • content that is primarily placed on people’s webpages/social
media
o both are effective depending on business model
Home Based Content Distribution
• Mostly used by subscription websites o people go to the content’s source
o needs to grow into a significant following
if audience is small after lengthy time the
strategy is not working
o reputation is key
o less need to distribute your content around the
Internet
Feed Based Content Distribution
• Mostly used by businesses to reach out o your content is distributed to audience
o you are seeking to reach new audiences
o you implement your content into audience’s Internet
habits
could be “in your face” content • too much of it could mostly turn audience off and ignore you
o more work intensive, resulting quicker following
Automated Marketing Through SEO
• Easy way to start your online presence with
little work
o many online directories and SEO corporations have
software that automatically attempt to rank your
business on search engines
o shortcuts are not always efficient
ignoring a strategy and jumping into AM could
easily backfire into unwanted results
o it could put you in the wrong target audience
or generally give you the wrong audience
o Could be construed as Black Hat SEO tactics
tactics that are • aimed at flooding your business info for rankings purposes
only and not targeted to an actual audience
• seen as data dumping methods
• disavowed by search engine rules
o could work for short-term, but hurt extensively in the
long run
It’s A Personality Issue
• Give your company a personality o people are wary of privacy on the Internet and make
their usage of the Internet personal
o give your company and mission statement character
your purpose should answer to an audience’s
interest
o communication is key
learn about your target audience to then build a
solid strategy
o the Internet is your source of information
conduct surveys, ask questions on
forums/discussion boards, Google+
communities, Facebook pages etc…
learn your audience, and then market
to their needs
o make your company’s personality likable
So, My Content, What Of It?
• You’re not the only one talking about your
goods or services
o you have competition
• Ask yourself this question
o “What content niche could we be the leading experts
in?”
what distinction you have from the rest?
o put yourself in the shoes of your audience
and read your competitors’ content
what unanswered questions are you
left with
could the info be simpler to understand
is there a more entertaining way to
present info?
How Does My Content Get Publicity?
• Patience is key, but the content has to be
valuable no matter what
o if your content is valuable it will get noticed and
shared
o freely share your content with publications
connect with publishers to see if holes can be
filled in for their next issues
o the Internet is all about free information and free
sharing, so embrace that and practice it
For More Information…
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About Who Can I Hire, Inc.