content marketing
DESCRIPTION
Creating Awesome, Informative, High Value, Visual and Compelling content has become critical if you want to stand out and beat your competition. Your Content is the only tool which makes sure you are going to stay relevant online.TRANSCRIPT
Content Marketing Staying Relevant Online
www.Telezent.com
By Sandeep Arora
© 2009 www.telezent.com
• It is easy to become irrelevant online today.• Everyone is creating content at an alarming rate – the web is the new battle ground.
© 2009 www.telezent.com
• It is critical to stay relevant on the internet today.• Customers are making all their decisions based on content they find online.
• The Content users find online could be yours or Users Generated.
© 2009 www.telezent.com
• Create Informative and Multi format content which your readers will love and profit from.
Your Content Eco-System: • High Value • Visual • Entertaining
© 2009 www.telezent.com
© 2009 www.telezent.com
High Value+
Visual+
Informative
Content
The Value Of Content
© 2009 www.telezent.com
• Online Reputation: Securing a high position in search engine results will help you offset any negative content.
• Marketing: Your content will act as a magnet to get traffic and leads from several channels.
• Subject Authority: As users depend on your content to get educated – it will lead to profitable customer action.
The Value Of Content
© 2009 www.telezent.com
• Brand Equity: As users talk/write/spread your content – you will build a brand equity.
• Brand Ambassadors: By helping users in their respective jobs - they will become your brand ambassadors.
• Higher ROI: Content stays online forever – and with a viral component built-in it can provide exponential marketing and brand value.
The Value Of Content
© 2009 www.telezent.com
• Is a investment with long term online results.• It is not a one time advertising campaign.
• Reflects your commitment to your product and customers.
• Reflects your commitment to be connected with your users and industry eco- system.
THE END© 2009 www.telezent.com