content is king 17 nov 2009
DESCRIPTION
This presentation was given by Colin at the Content is King Conference in the Guinness Storehouse. The topic is the creation of video content for the web.TRANSCRIPT
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HELLO.
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HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=z2BgjH_CtIA
![Page 3: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/3.jpg)
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=rHZUPJji6w8
![Page 4: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/4.jpg)
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=tbLPMwCkRT4
![Page 5: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/5.jpg)
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=4-94JhLEiN0
![Page 6: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/6.jpg)
HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=dMH0bHeiRNg
![Page 7: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/7.jpg)
STORY.
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STORY.
http://www.youtube.com/watch?v=2lXh2n0aPyw&
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STORY.
https://www.armyjobs.mod.uk/startthinkingsoldier/Pages/Default.aspx
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REUSE & TIMING.
http://www.youtube.com/watch?v=JMHK9gPdClo
![Page 12: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/12.jpg)
REUSE & TIMING.
http://www.youtube.com/watch?v=JMHK9gPdClo
![Page 13: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/13.jpg)
REUSE, TIMING & EASY TO SHARE.
http://www.speechbreaker.co.uk/
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INNOVATE.
http://awards.akqa.com/Awards2009/iab/HotSpot_Player/default.html
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PRODUCTION VALUES.
http://www.cinema.philips.com/
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KNOW YOUR CHANNEL.
1. CONTENT (NOT ALWAYS KING!) - SHORT / FAKE / SHOCKING
2. GET ON THE MOST VIEWED PAGE
3. TITLE OPTIMISATION
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KNOW YOUR CHANNEL.
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KNOW YOUR CHANNEL.
4. THUMBNAIL OPTIMISATION
5. TALK WITH YOURSELF
6. TAG
7. MONITOR
8. KNOW FUNCTIONALITY
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KNOW YOUR CHANNEL.
http://www.youtube.com/watch?v=QyQ1W5GD6D8
![Page 20: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/20.jpg)
KNOW YOUR CHANNEL.
http://www.youtube.com/watch?v=Elo7WeIydh8
![Page 21: Content Is King 17 Nov 2009](https://reader033.vdocuments.us/reader033/viewer/2022052618/554cb46fb4c905335b8b4e13/html5/thumbnails/21.jpg)
KNOW YOUR CHANNEL.
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HOW TO MAKE A WINNING VIDEO.
1. ENGAGE PEOPLE WITH YOUR STORY
2. RE-USE, BE TIMELY & EASY TO SHARE
3. INNOVATE
4. DON’T FORGET PRODUCTION VALUES
5. KNOW YOUR CHANNEL
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THANKS...I’M ON TWITTER @ZOODIGITAL